You have to write an academic essay to answer the following question: How can New Technologies enhance Service Management and competitiveness in the 21st Century companies?

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Description:
• Individual task.
• You have to write an academic essay to answer the following question: How can New Technologies enhance Service Management and competitiveness
in the 21st Century companies?
• Take the following companies:
o Amazon
o Airbnb
o Booking
• Compare and analyse how they are using new technologies in order to develop:
o Service Concept
o Delivery System
o Operating Strategy
• You are encouraged to use Tables to make the comparisons between the different companies.
Formalities:
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 1ϭpts.
• Text alignment: Justified.
• You are encouraged to quote relevant publications, such as academic journals and books, case studies or business reports to support your arguments. To
find relevant publications, you may browse through EBSCO (link is on Moodle) and/or Google Scholar, where you’ll find access to many publications.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Outcomes: This task assesses the following learning outcomes:
• Critically evaluate the strategic role of service management within organizations.
BBA223 SERVICE MANAGEMENT – &ŝŶĂůƐƐŝŐŶŵĞŶƚ