1. Fundamentals of global business
Over the past two modules, you have explored the fundamentals of global
business, such as key drivers for expansion of domestic business and cultural
considerations. In this milestone, you will complete the first part of your course
project by explaining what you have learned about global business thus far.
You are a business analyst working at a small domestic organization that
produces high-quality cell phone cases. Your organization has begun to see
its sales flatten in the domestic market. While the organization is not losing
money, leadership would like to explore options to continue to grow. One
option that leadership has noticed competitors attempting is entering
You have been asked to examine the benefits, drawbacks, and key
considerations for your organization to enter one of the global markets below,
and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course
● South Africa
If you would like to use another country for your course project, please reach
out to your instructor.
In this milestone, you will complete Section One of the Business Brief
Template (located in the Guidelines for Submission section of this document).
Drivers for Global Entry: Develop the first section of the Business Brief
Template that explains the purpose of global expansion, business impacts of
global business, societal impacts of global business, and cultural
considerations using evidence from course and outside resources to support
your explanations. Make sure to use evidence from course resources to
support your responses.
Specifically, you must address the following rubric criteria:
● Country Selection: State the country you have selected to use for your
● Purpose of Global Expansion: Explain key benefits of successful
global expansion for domestic organizations.
● Business Impacts of Global Business: Explain how global expansion
of a domestic organization can impact business operations such as
strategic planning, marketing, supply-chain management, human
resources, and so on.
● Societal Impacts of Global Business: Explain how the global
expansion of organizations has impacted society, citing specific
examples regarding culture, transportation, employment, infrastructure,
and environmental climate.
● Cultural Considerations for Global Business: Explain the importance
of researching the culture of a potential global market prior to market
entry, as well as key cultural considerations to explore to inform
Guidelines for Submission
Template: Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to
500-word Word document. Sources should be cited according to APA