Hello, I am looking for someone to write an article on Promotional and Advertising Strategies of LG and Samsung. It needs to be at least 2000 words. It is observed that both LG and Samsung have effectively utilized all the 4Ps of the marketing mix. Both the players are almost running head to head in the television market with Samsung being a little ahead of LG. However, according to the Korean Times LG has recorded higher sales of its products especially television sets in the Indian market as compared to Samsung. This is due to two very different marketing approaches used by each of these companies. Indian market is largely dominated by rural areas, among the total population of 1.1 billion people, 200 million people live in deserted, rural areas which means they are naturally poor and cannot afford very expensive television sets. In such a situation, Samsung decided to target the elite sector of the market, mainly due to two reasons. Firstly, it realizes that India is one of the emerging markets around the world and selling its product at a premium rate would increase its probability of succeeding in such a market. Secondly, selling the products at a premium rate is always good for a brand in the long term to establish itself as the global premium brand. In the other hand LG, another Korean giant company, has clearly adopted the market penetration strategy in the Indian market. LG sells its television sets comparatively at a lower price to provide access to the richer segments as well as to those with lower income. Like Samsung, LG imports premium products from Korea but increasingly .promote it locally and customize it according to the needs and tastes of the people there. For example, after doing a thorough research LG got to know that there are about 16 official languages spoken in India, realizing that LG came up with the idea of providing the customers with a wide option of selecting 16 different official languages to be displayed on the screen and manual of the television set. .
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