Write 16 pages with APA style on Environmental and Technological Changes Affecting the Publishing Industry.

It is important to understand that the publishing industry comprises of books publishing, computer games publishing, education publishing, journals and periodical publishing, newspaper publishing, magazines, and software publishing. There are different ways that stakeholders can affect each of the publishing categories, but according to Greco et al. (2007), it is imperative to understand that all the efforts are made towards the consumers. Consumers are the final users in buying books, playing games, reading journals, magazines, and newspapers. In other words, the stakeholders (all except consumers) aim to fulfill the demand or change the perspective of the final users and in doing so it changes the way the publishing industry operates.

Zotto & Kranenburg (2008) believe that media is the most influencing factor for the publishing industry. Media generate news that is widely accepted or disregarded by the public. The publishing industry, through newspapers and magazines, acts on that news that is accepted and preferred to be read by a larger audience. Murray (2004) believes that the media picks a topic that becomes a hot issue for a large group of people in town or city. It keeps highlighting it several times a day to keep the people engaged in the news. Later other sources like newspapers cover it on a regular basis when there is an opportunity to sell papers to a large interested audience.

The most current example is ISIS. The so-called terrorist group belonging to Iraq is all over US and UK television and social media. It all started with the beheading of US journalists and the news quickly gained significance. There were thousands of tweets about it on Twitter and hundreds and thousands of pictures shared and tagged on popular social networking websites like Facebook. Renowned television channels like Sky News, BBC, and CNN covered the news several times each day (Tracy, 2014).

Markiewicz (2014) takes a deeper look into the issue and penetrates how people grew sympathetic for the journalist who was beheaded and the newspapers and magazines then decided to cover the story. The publishing industry covered it because there was a demand for it. There was a demand for news about a terrorist group that was beheading US journalists and other American and British citizens.