The ability to evaluate structured and unstructured data will provide an organization with a competitive edge. Using the Internet, journals, or peer-reviewed articles, select one organization that has adopted the use of big data analytics, and explain how it has given this organization an advantage in its market.

The ability to evaluate structured and unstructured data will provide an organization with a competitive edge. Using the Internet, journals, or peer-reviewed articles, select one organization that has adopted the use of big data analytics, and explain how it has given this organization an advantage in its market.