Take a look at the Denton Arts and Jazz Festival. As an event planner and marketer, what planning and marketing advice would you offer to organizers in increasing marketing effectiveness, ROI, and sponsorship?

Module IV Discussion #2

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Take a look at the Denton Arts and Jazz Festival. As an event planner and marketer, what planning and marketing advice would you offer to organizers in increasing marketing effectiveness, ROI, and sponsorship? Feel free to be as broad or as specific as you wish in your responses.

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