Product differentiation is essential to the branding process. Think of your favorite store or website. What are the product/service differentiators that make it your top choice?

Read the Chapter 13 I uploaded and aswer:

This question pertains to what we’ve talked about in Chapter 13 – Product Differentiation. Product differentiation is essential to the branding process. Think of your favorite store or website. What are the product/service differentiators that make it your top choice?

You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook. The length should be more than half a page.