Your assignment is to
prepare and submit a paper on future of mass media programming.
Internet is worth being a medium of mass communication because it provides media services such as television, internet blogging, emails, and websites. It reaches the most massive audience all over the world. An example of an outdoor form of mass media consists of skywriting, billboards, and signs. The future of mass media programming will comprise of a highly integrated single electronic system that will have the ability to output high-quality audio, video, and printed materials. In this case, everything will be obtained electronically, including newspapers, movies, videos. Everything is going digital, and in the future, it seems there will be more smart media devices, which will be controlled using voices. In ten years, the media landscape will be far more change whereby. print and broadcast forms of media will be accessible via the internet. Broadcast forms of content will be replaced by streaming content. Many people will have large OLED screens connected to the internet. The broad audience will be able to watch or view television at the same time, globally. Many media institutions will use time-based networks.
Printed physical materials such as books and newspapers will not be competitive compared to those accessible online. Eventually, publishing companies will have to collaborate with the internet to provide their information on time. In this situation, the media companies will have to give the best quality of information since competition will be very high and profits will mainly depend on the value of the news delivered and the audience who find the information valuable. There will be one main channel of information distribution, and one will only require one device that has access to the internet. Everything will be accessible on the internet, forcing media companies to change their production strategies. The application of blogging will help the forms of media to persuade the audience to access information. All media companies and institutions will have to start a marketing strategy to reach a big audience. A global media policy must be established to protect media companies from hackers and how the companies will make a profit.