Phyllis Young 7939807 2 – Best Research Writing Services

Points: 200

Case Study 1: Revitalizing a Brand

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Weight: 20%

Did not submit or incompletely described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Partially described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Satisfactorily described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Thoroughly described the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Weight: 25%

Did not submit or incompletely conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Partially conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Satisfactorily conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Thoroughly conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Weight: 20%

Did not submit or incompletely assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Partially assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Satisfactorily assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Thoroughly assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Weight: 20%

Did not submit or incompletely compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Did not submit or incompletely determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Did not submit or incompletely provided a rationale and support for your response.

Partially compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Partially determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Partially provided a rationale and support for your response.

Satisfactorily compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Satisfactorily determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Satisfactorily provided a rationale and support for your response.

Thoroughly compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Thoroughly determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Thoroughly provided a rationale and support for your response.

5. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present