marketing assignment
Assignment 1 (i)
Task: Go to “SAIBT online†at the SAIBT course web site. Pick one of the articles for
assignment 1. Your task is to explain how the situation in the article relates to a topic in this
course. For example, an article might discuss how a company is gathering or using marketing
intelligence. Your assignment would outline what the company is reportedly doing and then
relate this to the course content on marketing intelligence. Your assignment could potentially
explain why the company is doing this in a particular way, based on the course content, and how
what the company is doing is similar to, or different to, the material presented in lectures and the
textbook. No credit will be given for description or repetition of the article. We will not
mark any more than 400 words (10% over). The assignment may be written in short answer and