For Prof. Xavier

A customer throws a product on the counter and says, “I want my money back now!” He attacks your

personal integrity and you can feel your anger ready to erupt. The customer says, “I’ll never do

business with you again!”


Assignment Directions

Submit your answers to the questions in a double-spaced paper, no more than three pages long, APA


Assignment Checklist

• Describe the customer problem

• Discuss ways to handle the problem

• Apply a solution that incorporates customer-building strategies from your text