Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Each competitor must be on a separate slide. You may use the provided template.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 15-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.
Format your assignment consistent with APA guidelines
McKinsey & Company is a leading management consulting firm. The company publishes McKinsey Quarterly, an online journal, which features current thinking on business strategy. Go to http://www.mckinsey.com, find the search box on the right-hand side of the website, and conduct a search for articles on “strategy implementation.” Select a recent article on this topic, and briefly outline the key insights that the article provides. Respond to the following questions as well.
1. How would the tendency of business-to-business operations to develop close-knit relationships and partnerships affect their strategy development?
2. Describe how global expansion interrelates with strategic planning.
3. List the ethical implications involved with the development of a strategic plan
