Evaluate the profit impact of eliminating the casual shorts and knitted sweaters product lines. What would be the profit impact of increasing market share from 2 to 3 percent for the casual shorts product line if marketing and sales expenses were doubled (from $1.5 million to $3 million)?

2.1   Company-Level Net Marketing Contribution (Figure 2-15)

1. Evaluate the profit impact of eliminating the casual shorts and knitted sweaters product lines.
2. What would be the profit impact of increasing market share from 2 to 3 percent for the casual shorts product line if marketing and sales expenses were doubled (from $1.5 million to $3 million)?