E-Business Strategy Assignment DELIVERABLES:
1. A 4-6 page paper. APA Formating. Minimum 3-4 references
2. A short MEMO to the CEO of Amazon stating your opinion of Amazon’s e-Business strategies. APA Format.
Read Amazon Article (attached) and assess it in terms of the eight unique features of e-commerce technology (attached as jpeg) described in Table 1.2.
Which of the features does the company implement well, and which features poorly, in your opinion?
Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.
please use the article on Amazon that I have attached to this assignment.
Read the article and, in your paper, discuss the eight unique features shown in Table 1.2 in the book
and in light of the information you glean from the article.
Please also include in your paper an analysis of the information in the article.
This is “current event” information and, thus, very valuable.
Discuss Amazon’s dominance and disruption mentioned in the article.
Also, analyze the e-Business strategies discussed in the article and the impact these strategies have on the marketplace.
Book: E-Commerce 2016 9780133938951 12th Edition by Kenneth C. Laudon, Carol Traver Prentice Hall 2016-01-04