Determine if the organization uses a market needs or a technology-driven approach. Support your answer.

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Option #1: Intelligence Gathering Using a TIME Analysis

Intelligence gathering and understanding an organization’s current situation and potential for innovation as dependent on external forces is important. Conduct a TIME (technology, industry, market, and events) analysis of a local organization. See the link in the Module folder. Review Chapter 4 and Figure 4.1 to complete the assignment:

Identify a local organization that you know well or would like to know well.

  • Review and list the products and/or services currently offered by the organization.
  • Provide an overview of the technology that the organization uses to compete. Is the technology a product or is the technology an external variable? What information about technology would a project manager need to develop or improve a current product?
  • Provide an overview of the industry in which the organization competes. Who are the competitors?
  • Select one of Porter’s five forces and apply the selected force to analyze the organization’s position in the industry.
  • Provide an overview of the market served by the organization. Select one factor to show the specific data you would gather about market segmentation.
  • Provide an overview of trends facing the company. What trends might impact this product? How might these trends impact the success of the product?
  • Determine if the organization uses a market needs or a technology-driven approach. Support your answer.
  • Summarize the TIME analysis in table format.

Requirements:

  • Write a four- to six-page paper, not including the tile and reference page which are required.
  • At least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
  • Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
  • Follow the formatting outlined in the CSU-Global Guide to Writing and APA (Links to an external site.).