Create a 7 pages page paper that discusses social media audit and audit campaign planning of fortune international realty. In a social media audits, audience analysis is important to determine who has been your audience. An analysis of the effectiveness of reaching the target audience is required. True records of the target audience and the actual audience should provide a lifeline for the coverage of Fortune Company in social media. As a matter of fact, most companies have embraced social media that makes Fortune to improve its market share in social media.
SWOT analysis is a tool that is used by most companies in the world to show the strengths, weaknesses, opportunities, and threats of the company. Fortune International Realty can do a SWOT analysis as part of the social audit of the firm. SWOT analysis on social media audit and campaign planning on fortune bring out an analysis of Fortune in various aspects. One of the key elements is to ensure that the campaigns are on track and proper guidelines are followed.
SWOT analysis is a model that assesses what the company cannot or can do as well as potential threats and opportunities. Opportunities and threats are external factors that are beyond the control of the organization. In addition, strengths and weakness are internal factors which are within the control of the organization. In dealing with all these outcomes, Fortune should develop strategies to deal with them.
In doing the audit, the company focuses on social media tools like Facebook, Twitter, and linked and analyzes how effective they have been in the promotion of the company. On the strengths of the company, the company provided adequate funds for the campaign. This was a plus as the budget allocation of the company was met and definitely, the target audience was reached. The presence of social media where the target audience spends most of the time was used by the industry. That notwithstanding, Fortune provides compelling and contagious content that attracts potential customers. The brand of pages provided is professionally looking as well as commanding a huge fan base. The fan base is engaged through comments, likes, shares, and conversation through major sites.