Compare JNJ’s response to the Tylenol Crisis to their response in the Baby Powder Crisis.  What actions by JNJ were highly effective in the Tylenol Crisis and why? Explain your examples and why you believe they are best practices

Mini-Paper #3: Johnson & Johnson and a Tale of Two Crises – An Ethics Story Revised Submission

Read the following two PDF documents located at this link: click hereLinks to an external site.

  • Johnson & Johnson’s Tylenol Crisis
  • JNJ’s Baby Powder Crisis: Does Baby Powder Cause Cancer?
  • You are not expected to conduct any outside research

Based on your reading please write a short paper answering the following questions (do not answer with bullets, write a paper):

  • JNJ’s response to the Tylenol Crisis is often cited as one of the best historical crisis management leadership examples. Given this perspective:
    • Compare JNJ’s response to the Tylenol Crisis to their response in the Baby Powder Crisis. 
    • What actions by JNJ were highly effective in the Tylenol Crisis and why? Explain your examples and why you believe they are best practices
    • What could JNJ improve upon in the Tylenol Crisis?
  • After reading JNJ’s handling of the Baby Powder Class Action Lawsuit elaborate upon the following:
    • How did JNJs response differ from the Tylenol Crisis in the Baby Powder Lawsuit?
    • Given what you’ve learned from the Tylenol Crisis what are three potential recommendations/improvements JNJ could have made in the Baby Powder Lawsuit?
  • Ethics Analysis – consider your decision from the perspective of a senior advisor to senior leadership at JNJ (there is NO right answer here, YOU MAY GIVE OPINION IN FIRST PERSON IN THIS SECTION ONLY (this is a special exception))
      • With what ethical actions do you agree or disagree regarding how JNJ handled the Tylenol Crisis?
      • With what ethical actions do you agree or disagree regarding how JNJ handled the Baby Powder Crisis?
    • Be sure to reference at least 3 concepts from Chapters 9 and/or 12 in the textbook in answering this mini-paper. Please mark your references with “(textbook)” to make clear the references from the book.