Grantham University Coca Cola Marketing & Primary and Secondary Data Discussion
COMPANY: Coca Cola
Post your Course Project organization’s mission statement here, if you can locate it. If not, post what you think it might be. How do you think its mission statement has focused the organization? How hard was it to find the mission statement? What value do you see the mission statement providing to the organization and how might it be made better, if at all?
Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you’ve found while working on your Course Project!