Choose one of these industrial products: ¨ Electrical Motors (for industrial uses, not for home appliances) ¨ Bearings ¨ ABS (plastic) in pellets  ¨ Edge banding for furniture  ¨ Hydraulic presses  ¨ Molds for plastic injection ¨ Stainless steel l ¨ Aluminum foundry  ¨ Fiber glass  ¨ Sulfuric acid  ¨ Chipboard – Make a short desricption about the product, uses and key charectersitics (25 points)

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Task •

This is an individual task.

 

  • The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.

 

  • You should upload a single, correctly formatted document which may also include any relevant tables and diagrams

 

 

Choose one of these industrial products:

¨ Electrical Motors (for industrial uses, not for home appliances)

¨ Bearings

¨ ABS (plastic) in pellets

¨ Edge banding for furniture

¨ Hydraulic presses

¨ Molds for plastic injection

¨ Stainless steel

l ¨ Aluminum foundry

¨ Fiber glass

¨ Sulfuric acid

¨ Chipboard –

 

 

  1. Make a short desricption about the product, uses and key charectersitics (25 points)

 

 

 

 

  1. Develop the following marketing strategies:

 

o Market segmentation (15 points)

o Price strategy (15 points)

o Differentiation strategy (15 points)

o Economic and technological influences (15 points)

o Value proposition (15 points)

 

 

 

 

 

 

 

 

. Formalities:

  • Wordcount: 1.500 words
  • Cover, Table of Contents, References and Appendix are excluded from the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • Harvard style in-text citations and bibliography