For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also examine how healthcare marketers consider both internal and external stakeholders as they develop their marketing efforts. Finally, you will consider your target market and stakeholders as you prepare your final project marketing and communication plan—a major component of Final Project Milestone Three, due in Module Seven.

Read the assigned readings in your textbook. In your initial thread, address the following:

1. How do healthcare marketers select and communicate to their target market?
2. How do healthcare marketers consider internal stakeholders (employees, doctors, administration, etc.) in their marketing efforts?
3. How do healthcare marketers consider external stakeholders (legislators, public health officials, etc.) in their marketing efforts?
4. How will you consider internal and external stakeholders in your marketing and communication plan?

Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks

Textbook: Healthcare Marketing: A Case Study Approach, Chapters 7 and 8

Textbook: Essentials of Health Care Marketing, Chapters 6 and 10

Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service. Throughout this milestone, apply the marketing fundamentals of conversion of consumers to customers.

****Read rubric verbatim****

Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Bellevue community health need assessment: https://www.nychealthandhospitals.org/publications-reports/

Reading Resources:

https://www.mdpi.com/1660-4601/17/17/6211/htm

https://www.mdpi.com/1660-4601/17/7/2235/htm

What is considered to be a high WACC and why?

Neuman Systems Models is a flexible and adaptive model which can be applied to various aspects of nursing disciplines. Today, the model is used globally as a nursing conceptual model to guide curriculum development, research studies, and clinical practice in the full array of health-care disciplines.

Define a nursing practice area where you could apply Neuman Systems Model. What patient population would you target? How would you use this model to guide best practices? How would nursing outcomes be determined? Use at least one current research article related to your practice example.

During Weeks 3 and 4, you learned about various qualitative research designs. This week, you will build on this knowledge. Select two of the five research designs. Define and explain the features of each design using the resources provided and three other quality resources. Next, develop data collection processes for each of the selected designs that include discussions of sample size, sampling technique, data collection materials, and instrumentation. You can include diagrams if you would like.

You are already familiar with the types of instruments used in quantitative data collection, but these are distinctly different from what is useful in qualitative studies. Qualitative instruments must be structured so that you are collecting deep and broad data to fully understand the research question. In most cases, you must design an instrument to extract specific experiential information from your participants. Data collection can occur through face-to-face interviews, focus groups, or observation; there are also other ways to select qualitative data.

When constructing your data collection plan, it must be clear and it must contain all the steps that you will take when collecting information from your participants. You will have to include any secondary data that you will collect. Secondary data can include documents or other evidence that can contribute to understanding the central phenomenon under study. How will you ensure a data saturation? Remember, practices like member checking, follow-up interviews, or transcript review are used by qualitative researchers to ensure data saturation.

Ultimately when writing this section of your study, it must be logical, repeatable, and reproducible. Every research decision must be based on accepted research practices; remember to include sources in your research plan to demonstrate the depth of your knowledge and the support of the academic community.

Length: 4, not including cover and references pages.

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.