Competitive strategy used by Tesla

Learning Outcomes:

§ Distinguish between different types and levels of strategy and strategy implementation environment of hypothetical and real-world organizations. (CLO3)

§ Gain insights into the strategy-making processes of different types of organizations (CLO4)

§ Understand the contribution of various functional areas e.g. production, marketing, purchasing, and supply management to the overall well-being of the organization. (CLO5)

§ Understand issues related to strategic competitive advantage in diversified organizations (CLO6)

This assignment includes 2 sections:

I. Case study

Assignment Question(s):

Read carefully the mini case No 18 from your textbook (entitled ‘Tesla Motors Inc.) and briefly answer the following questions: (1 mark for each question)

1. What is the competitive strategy used by Tesla Motors company?

2. Use the five forces of the M. Porter matrix to describe the industry that “Tesla Motors” belongs to.

3. Describe the different functional strategies of the Tesla Motors company.

4. Describe the relationship of Tesla Motors with its primary stakeholders.

5. Describe the market position of Tesla Motors.

6. Describe the core competency of Tesla Motors.

7. Describe any strategic alliance (acquisition, outsourcing, joint venture, ….) used by Tesla Motors? Was it successful? justify.

8. What are the main challenges that Tesla Motors faced?

9. Assess the competitive advantage of Tesla Motors in its market.

10. Recommend solutions for Tesla Motors to improve its competitive advantage.

II. Mini-project

From real national/international market, choose an example of acquisition and answer the following questions: (1 mark each question)

1. Briefly introduce your chosen firms, and partners of the acquisition (industry, nationality, size, market position…). Max 100 words

2. Explain the different reasons for this acquisition.

3. What is the method used by the acquiring firm to manage its culture after acquisition? underline the pros and cons of this method.

4. Is this acquisition successful? Justify.

5. Give three challenges that can face a firm that uses an acquisition strategy.

How is Creativity Used In Marketing Today

We talked to senior marketing executives from dozens of top brands to find out more about this question. We asked them for examples of creative marketing that went beyond ads and helped the business in a real way. Their stories, along with the five larger trends they show, show what it means to be a creative marketer in the modern world.

“Customer-centric” is a phrase that everyone likes to use. But too often, this means that campaigns need to be better aimed. Today’s customers aren’t just buyers; they’re also creators  slope game who come up with content and ideas and face problems along with you. For marketing to be creative, you have to work with customers from the start to combine their experiences with your efforts to grow your business.

For example, Intuit’s marketing team spends time in the homes and offices of self-employed people to learn more about their lives. Through this study, they found a problem with keeping track of gas mileage. Based on these marketing insights, Intuit added a new feature to its app that uses location data, Google maps, and the user’s calendar to automatically track mileage and make year-end tax planning easier.

Forecasting impacts to an organization

Forecasting impacts to an organization

Unit 2: Discussion


Forecasting impacts to an organization. As production manager last unit in the Kibby and Strand simulation you gained insights into how raw materials were turned into finished goods. This unit you will learn more about the front end of the operational process employed by the company. Specifically, you will learn how to manage suppliers who provide the raw materials used in the production of the company’s textile products. Some challenges you will face are: 1) which suppliers provide the best quality raw materials; 2) which suppliers are the most reliable; and 3) which suppliers have the most competitive prices.

The simulation scenario will pose many opportunities for decision making and forecasting, and if you make a poor decision regarding suppliers it will impact the ability of Kibby and Strand to meet its contractual obligations, leading to dissatisfied customers. Since customer satisfaction weighs heavily on future contracts, you can’t simply make the best decision for the moment, but rather the best decision for the long haul. This scenario provides a realistic illustration of the issues textile companies face across the U.S. It’s extremely important that operations professionals have an above average comfortable level when it comes to establishing grounded assumptions and conducting and interpreting financial and operational forecasts. In its simplest form, forecasting is a process that represents an “educated guess”. In business, we use time series methods, the indicator approach, or regression analyses to forecast the nature of a situation or future values. The data we observe when forecasting fall into one of four types: trended patterns, seasonal patterns, cyclical patterns, or irregular patterns (Kros & Brown, 2013). Forecasting models are used to predict consumer demand, which, in turn, aids management in forecasting staffing requirements. In addition, to demand forecasts, management routinely engages in financial forecasting, which includes, but is not limited to: sales growth, economic predictions, and forecast future cash flows. In order to perform forecasts, it’s important that the management team signoff on the underlying assumptions used to complete these analyses, such as population growth and technology development. The following represents the typical steps one undertakes when preparing for and conducting a forecast (Investopedia, n.d.):

1. A problem or data point is chosen. This can be something like “will people buy a high-end coffee maker?” or “what will our sales be in March next year?”

2. Theoretical variables and an ideal data set are chosen. This is where the forecaster identifies the relevant variables that need to be considered and decides how to collect the data.

3. Assumption time. To cut down the time and data needed to make a forecast, the forecaster makes some explicit assumptions to simplify the process.

4. A model is chosen. The forecaster picks the model that fits the data set, selected variables and assumptions.

5. Analysis. Using the model, the data is analyzed and a forecast made from the analysis.

6. Verification. The forecaster compares the forecast to what actually happens to tweak the process, identify problems or in the rare case of an absolutely accurate forecast, pat himself on the back.


Kros, J. F., & Brown, E. (2013). Health Care Operations and Supply Chain Management.  San Francisco, CA: John Wiley & Sons. (Links to an external site.)

Unit Learning Outcomes

1. Develop a plan for forecasting impacts to an organization’s bottom line. (CLO 1, 2, 4, and 7)

2. Demonstrate how to perform forecasting using data and statistics. (CLO 4 and 5)

3. Identify trends and patterns in data as they apply to forecasting. (CLO 1, 3, 5, and 7)

4. Develop a data collection plan that will permit the creation of an accurate and reliable forecasting model. (CLO 3, 4, and 5)


Accessing McGraw-Hill Connect

Follow these steps to view the scenario.

Initial Posting

Go to McGraw-Hill Practice Operations to view the scenario.

1. Click the “McGraw-Hill Connect” tab in the course navigation menu.

2. Click the McGraw-Hill Practice Operations link.

Students are to complete Module 3, Forecasting and Contracts (Scenario) in Practice Operations. Based on their observations in this scenario, and upon a careful review of the available literature, the student is to consider him or herself to be the Production Manager of Kibby and Strand, the company in the scenario.

Create a forecasting plan to forecast production output for Kibby and Strand.  The plan should include forecasting objectives, the data to be used in forecasting, and the quantitative methods the staff is to use in creating the production output forecast.

Instruction Guidance: It would be prudent to consider content covered in chapter 3 of the textbook; however, there are many other useful resources available on the Internet and in the literature to support the construction of your action plan.

This forecasting plan should be prepared as a single Microsoft Word document, and then attached to the unit discussion thread. There is no minimum or maximum in terms of the word count; however, the response should explicitly address all required components of this discussion assignment. The document should be prepared consistent with the APA writing style and reflect higher level cognitive processing (analysis, synthesis and or evaluation).

Cultural Communication and Reorganization

Assignment 2: Cultural Communication and Reorganization

Change is inevitable, and it seems to be even more common as the world rapidly becomes globalized. You know that BANKS Industries is about to reorganize a number of departments, and your team is likely to be affected. As you prepare for this process, you start to think about how you will handle this news and communicate with your team, especially given the diverse needs of your team members.

Using the module readings, the Argosy University online library resources, and the Internet, research cultural communication and courtesies. Then, based on your communication strategy for handling change, prepare a case study that addresses the following:

  • What challenges does change represent when considering the reactions of a diverse team? What are the barriers you might encounter?
  • How will you communicate the need for change with your team, while addressing the team members’ diverse needs?
  • How does a lack of consideration for differences cause communication to fail? Provide an example.

Write an 8–10-page paper in Microsoft Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

By Week 4, Day 7, deliver your assignment to the M4: Assignment 2 Dropbox.

Assignment 2 Grading Criteria

Maximum Points

Described the challenges represented by change when considering the reactions of a diverse team as well as the barriers you might encounter.


Explained ways to communicate the need for change with your team, addressing the team members’ diverse needs.


Described how a lack of consideration of differences can cause communication to fail using an example.


Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.




Online marketing to target potential customers

Introduction: Online marketing to target potential customers

You are an e-commerce consultant and have been contacted by the owner of a large local jewellery store named ‘Luxury Jewellery’, which is based on the high street in a large city in your region.

The store has been established for many years and has earned a well-deserved reputation for selling a range of high quality jewellery items, all made out of gold or silver. These include:

• Rings

• Necklaces • Bracelets • Earrings

A major part of the store’s success is the level of customer service it offers; all members of staff are experts in particular fields of jewellery and are able to offer knowledgeable guidance to customers. This is together with high levels of after-sales and repair services.

The owner of the store has built up considerable knowledge of the luxury jewellery market together with a wide range of supplier contacts and is now keen to exploit this further by launching an e-commerce site that will offer a similar range of items to the store (although she proposes that the store will continue to operate in its current form).

She believes that the introduction of the e-commerce service will enable her to reach wider geographical markets for her jewellery products, whilst also adding value to her company’s overall brand and image. She proposes to call the e-commerce service ‘Luxury Jewellery Online’ (LJO).

As part of her plans for the launch of the new e-commerce service, she has asked you to provide her with detailed information on the following issues:

  • A summary of the potential opportunities associated with launching the new e-commerce service. She is particularly keen to ensure it is accessible for users of smartphones and tablets as she believes that her potential customers will be regular users of such devices.
  • How a range of innovative online marketing solutions could be used to target potential customers in new territories.
  • How to ensure that the new e-commerce service can offer a comparable level of customer service, support and guidance as that which is already provided in her high street store.
  • In addition to the above, she believes there is a significant opportunity to launch an online auction as part of the e-commerce service, since experience with many of her existing customers indicates there is a significant demand to both buy and sell second hand quality jewellery items.
  • Prior to moving forward with the development and launch of the e-commerce service, she is also keen to establish what the major objectives of the new site should be, particularly in terms of return on investment and the value it can potentially add to her overall business.

Finally, she is aware of the potential cyber security threats posed to online businesses and so wishes to ensure that good security practices are followed as part of the ongoing operation of the site. She has therefore asked you to put together a short presentation to outline a range of key security-related issues.

Task 1

Make report of that focuses on the business opportunities that the proposed e-commerce service could provide. Your report should:

  • Indicate how the LJO e-commerce service could help to increase overall sales and revenue by attracting new customers from a wide geographic region.
  • Consider the potential benefits of ensuring that the new e-commerce site can be used effectively by users of mobile devices such as smartphones and tablets.
  • Identify and briefly describe FIVE (5) key factors to consider when optimising an e- commerce site for mobile usage (you should use the Internet for research purposes to assist in identifying these factors).
  • Task 2
  • Produce a report that focuses on the marketing channels that could be used by LJO to promote the new e-commerce service. Your report should:
  • Describe the potential role of email in the online marketing activities.
  • Consider the role of social media in the online marketing activities.
  • Identify and describe one other potential marketing channel that could be used,
  • giving the reasons for your choice.
  • In addition, the report should explain how the brand of the existing ‘Luxury Jewellery’ high street store could, potentially, add value to the overall brand and image of the new LJO e-commerce site.
  • Your report should also identify TWO (2) potential problems if the marketing campaigns for the online (LJO) and offline (Luxury Jewellery) retail activities are not closely coordinated.
  • Task 3
  • Compile a report that considers the levels of service that will be provided to LJO customers, ensuring that such levels maintain the excellent reputation for customer service that the ‘Luxury Jewellery’ high street store has developed over the past few years. Your report should:
  • Briefly describe THREE (3) ways in which high levels of support and service could be provided to online customers.
  • Explain the importance of maintaining sufficiently high levels of stock to meet customer demand.
  • Outline how effective links with suppliers of jewellery items can help to streamline the ordering and delivery processes and ensure that inventory levels are neither under- or over-stocked.

Task 4

Using the internet for research purposes, make a briefing document report that explains the importance of the following features when selecting appropriate online auction software for the LJO e-commerce site:

  • User management
  • User search tools
  • Customised branding and layout
  • Integrated payment processing
  • Task 5
  • Put together a report that focuses upon what you believe are the THREE (3) key objectives of the LJO e-commerce site, together with your reasons for selecting these specific objectives.
  • In addition, you should specify how the success of these objectives will be measured as part of a post-implementation audit.

Impact of Political Wrangling in the Implementation

Provide a 7 pages analysis while answering the following question: The Impact of Political Wrangling in the Implementation. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. There is the problem of profitability, who is losing money and why, protection of interests, the need for power, empire building, dislike of someone offering an alternative argument. To some, the actual item being discussed barely matters as the political attitudes are very deeply entrenched in the psyche of individuals such that they will always argue. as a knee jerk reaction. Dyche (2000).

Politics is always divisive and difficult for senior managers who may in fact be players in such situations or even encourage others to fall out (divide and conquer). There are always going to be some politics in any organization, simply because there are always conflicting needs. E.G. HR holds all the employment records but does not know about staff salaries and they would very much like to. But the salaries are held by finance who will allow nobody outside their department to have such data as they have held it forever and the manager says that security is the problem. So the managers of both departments have a problem with the other. Such a situation is clearly understood and accepted, until something appears that could shift the power, such as a new IT system, and both managers feel the attack in different ways. HR will feel they can now ask for the finance department databases to be in the warehouse, meanwhile, finance is going to block such a movement any way they can. Including scuppering or delaying the new system altogether as they are in charge of the budgets, and this is a simple example. Hansen (2008).

An area that will need to be investigated is that of existing processes, often there are well-known routes through the company system to find out any data that can be allowed to be disseminated allowing for privacy and security issues. It is important in this area to be aware of stepping on managers’ toes. They will not welcome changes unless there is a net gain to their department and work. If managers are happy with their present systems it can be very difficult to get them to change to something new.


Advertising Strategy Evaluation

You will prepare and submit a term paper on Advertising Strategy Evaluation and Development: Jeep Wrangler. Your paper should be a minimum of 1250 words in length. The latest model, the Wrangler JK made its debut at the North American Auto Show, and in the US market, it was first sold in 2007. From the beginning, it has been offered in two models. the long wheelbase and the short wheelbase with four and two doors respectively, as well as Rubicon, trim levels (Ackerson 25). Its biggest competitor in the US market is the Toyota FJ Cruiser due to its similar SUV qualities, especially its off-road capabilities.

The current Jeep Wrangler is a result of the 2007 model’s complete redesign that introduced four doors for the first time in the brand’s history. According to Ackerman (p. 43), its chassis was transformed to a JK platform and the car is now noticeably wider with an 86 mm wider track in comparison to earlier models. The factory available tires for this model are also larger at thirty-two inches, while the 4-door model possesses a wheelbase that is at least 510 mm longer at 2,950 mm, which enhances the seating room at its rear (Ackerson 44). After the production of the Jeep Wrangler was moved to the complex at Toledo, it gained a distinction from its predecessors through its grille angle. While earlier models had flat grilles that were even in comparison to the front Enders, the current Wrangler has an angled grille towards the top, which, from mid-way to the bottom, continues as a straight line. The effect of this remodeling has been a decrease in hood length and a concurrent increase in fender length (Ackerson 44).

SUVs are generally defined as off-road vehicles, although no single definition for this category of cars has been settled on. However, this category is considered as a light truck, which means that there is less regulation compared to passenger cars under the Clean Air Act and the Energy Policy and Conservation Act for the economy of fuel and emissions respectively (Henshaw 38). However, the Environmental Protection Agency now&nbsp.considers SUVs as being under similar standards of tailpipe emissions to other cars. In the United States, therefore, the SUV is considered a truck together with minivans, delivery vans, and pick-ups.


Write 2 pages with APA style on A reflection on your personal development over the first month of university. Teacher Personal and Professional Development Plan My first month in the was exciting. This was the time where I experienced college life. I met new people and gained friends. It was also challenging because I have to adjust with the academic and social rigor of college.

My initial stay in the university in the first month also revealed core aspects of my strengths and weakness. I learned that I like the university life despite its challenges and tend to be more interested in the subjects being taught. This interest translates to me working harder because I like my classes and the university environment in general. I also found out that I can easily adapt to different kinds of people and environment. I can easily work in team which is an asset because there are some school works that needs group effort. These strengths pose an opportunity for me to get better grades and because I am genuinely interested in my lessons and that I may have a bigger social network after I graduate college.

My weakness is that I tend to procrastinate school works especially if they are challenging. Getting started is a challenge for me albeit I work harder once I get started. I am aware that this is a common challenges among student but I do not want to make that as an excuse to justify procrastination. I have to correct this because procrastinating threatens my performance in school and ultimately my grade because procrastination makes me cram during exams.

To be able to do better in the university, I have set a SMART Goal for myself. Smart Goal stands for specific, measurable, attainable, realistic and time bound


Specific – get a good grade and graduate my course in the university

Measureable – At the minimum, I must pass all of my subjects. I am however aiming to at least get 85% on my subjects.

Attainable – I believe that my 85% grade goal is attainable because it is within the 100% grading. I just need to work hard for it and if I need help, I would ask assistance for tutorial to reach that grade. Moreover, the goal of graduating my course in the university is also attainable as most students who studied and work hard for their lessons graduated.

Realistic – Considering my aptitude, interest for school and ability to work hard, getting an 85% percentile grade is very realistic. I also do not see any reason or impediment why will I not graduate college eventually knowing that I have the capacity just like the others who have graduated.

Time bound – the 85% percentile grade goal is only for this semester. At the end of the semester, I will do another personal reflection on my performance and then set another SMART goals. In principle, I will increase my grade objective in the succeeding semesters once I have achieved my initial objective.

With regard to graduating from the university, I expect that I will finish in on time which is four years.

I am driven to achieve my goal to prepare myself for the future, make my family proud and also to become a learned person. The only factor that I find that could prevent or restrain me in achieving my goal is my own willingness and drive to achieve them.


Business Plan for resturant


Business Plan for resturant. The Start-up Expenses sub-section of the Descriptive Business Plan should include a discussion of the following elements:


1.A discussion of the applicable expenses to start the new business. These could include some (or all) of the following: costs of sales, professional fees, technology costs, administrative costs, sales and marketing costs, wages and benefits. Explain how each of these would impact your particular venture.


2.A discussion of any contingency percentage to cover any under estimation along with your rationale for this percentage


The Capitalization sub-section should include a discussion of the following elements:


1.The sources of all loans (existing or proposed) including amounts, terms, and collateral.


2.The names and amounts contributed by each investor in the business including the percentage of ownership of each investor.