Healthcare organizations, management, leadership, structure

How does medical pluralism function

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Singer/Baer/Long/Pavlotski

Chapter 7

People, Places, Concepts and Questions

 

People, Places & Concepts

 

Dominative medical system

Medical pluralism

Libbet Crandon-Malamud

Kachitu

Aymara Indians

Medical dialogue

Steve Ferzacca

Yogyakarta

Complementary and alternative medicine

Naturopathy

Popular sector

Therapeutic management group

Folk sector

Professional sector

Aztecs

Biomedicine

Biological reductionism

Exclusive systems

Tolerant systems

Integrated systems

Syncretism

Hybridization

Mangle of practice

Medical diversity

Mediocscapes

Questions

  1. According to the case study presented at the beginning of Singer/Baer/Long/Pavlotski Chapter 7, how does medical pluralism function among the Aymara in Bolivia? Do you agree their assessment that this “medical dialogue” is more about coping than empowerment? Can you think of similar examples of medical pluralism in your own lives? How would you situate these experiences within US political economy and the global economy?
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  4. How did biomedicine come to dominate other forms of healing in the 19th and 20th centuries in Australia and the US?
  5. What is complementary and alternative medicine, and how does it relate to biomedicine?
  6. What are the similarities and differences of medical pluralism in early state and modern societies?
  7. How do dominative medical systems vary in different societies, such as China, India, Indonesia and Morocco.

 

Evaluate one of the Interoperability levels

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PLEASE POST EACH ASSIGNMENT SEPARATELY
ASSIGNMENT 1 (1 PAGE)
According to HIMSS, interoperability “describes the extent to which systems
and devices can exchange data, and interpret that shared data. For two
systems to be interoperable, they must be able to exchange data and
subsequently present that data such that it can be understood by a user.”
There are four levels of interoperability:
1. foundational
2. structural
3. semantic
4. organizational
Foundational interoperability: the ability of one I.T. system to send data to
another I.T. system. The receiving I.T. system does not necessarily need to
be able to interpret the exchanged data — it must simply be able to
acknowledge receipt of the data payload. This is the most basic tier of
interoperability.
Structural interoperability: “the uniform movement of healthcare data from one
system to another such that the clinical or operational purpose and meaning
of the data are preserved and unaltered,” HIMSS states.
In order to achieve structural interoperability, the recipient system should be
able to interpret information at the data field level. This is the intermediate
level of interoperability.
Semantic Interoperability: the ability of health I.T. systems to exchange and
interpret information — then actively use the information that has been
exchanged. Semantic interoperability is the highest level of
interoperability.“Semantic interoperability takes advantage of both the
structuring of the data exchange and the codification of the data, including
vocabulary so that the receiving information technology systems can interpret
the data,” stated HIMSS.
Achieving semantic interoperability allows providers to exchange patient
summary information with other caregivers and authorized parties using
different EHR systems to improve care quality, safety, and efficiency.
This level of interoperability allows healthcare organizations to seamlessly
share patient information to reduce duplicative testing, enable better-informed
clinical decision-making, and avoid adverse health events.
Effective health data exchange can also help to improve care coordination,
reduce hospital readmissions, and ultimately save hospitals money.
“New” Organizational (Level 4) – includes governance, policy, and
social. While semantic interoperability is the goal, most healthcare
organizations are still working to establish foundational and structural
interoperability.
Hospitals and health systems can utilize existing health data standards to
achieve lower levels of interoperability and set a solid foundation for future
improvements in health data exchange.
Evaluate one of the Interoperability levels listed above.
Include the following aspects in the discussion:
• Using your text and other course resources, assess one of the following
levels listed above and its importance in achieving full interoperability.
• Discuss technical and economic barriers hospitals face in achieving
your chosen level of interoperability.
• Explore the role the government plays in your chosen level.
• Share suggestions as a health care leader to support the development
of your chosen level.

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ASSIGNMENT 2 (1 PAGE)
Information blocking poses a threat to the benefits of EHRs and health I.T.
The Office of the National Coordinator for Health Information Technology
(ONC) describes information blocking as the intentional and unreasonable
blocking of health information among health I.T. systems. This practice does
not include the blocking of information for health data privacy reasons or
because of reasonable barriers. Federal organizations, including The Centers
for Medicare & Medicaid Services (CMS) and ONC, have increased pressure
on providers and health I.T. companies still engaging in information blocking.
In addition to federal policies, incentive programs also underscore the
importance of putting an end to information blocking. As part of the MeritBased Incentive Payment System (MIPS) under the Quality Payment Program
(QPP), providers must attest to the prevention of information blocking
reporting requirements. There are several actions ONC and other federal
agencies can take to address certain aspects of the information blocking
problem.
These actions include:
1. Proposing new certification requirements that strengthen surveillance of
certified health I.T. capabilities “in the field.”
2. Proposing new transparency obligations for certified health I.T.
developers that require disclosure of restrictions, limitations, and
additional types of costs associated with certified health I.T. capabilities.
3. Specifying a nationwide governance framework for health information
exchange that establishes clear principles about business, technical,
and organizational practices related to interoperability and information
sharing.
4. Working with the Centers for Medicare & Medicaid Services to
coordinate health care payment incentives and leverage other market
drivers to reward interoperability and exchange and discourage
information blocking.
5. Helping federal and state law enforcement agencies identify and
effectively investigate information blocking in cases where such conduct
may violate existing federal or state laws.
6. Working in concert with the HHS Office for Civil Rights to improve
stakeholder understanding of the HIPAA Privacy and Security standards
related to information sharing.
Reflect on ways to prevent Information blocking.
Include the following aspects in the discussion:
• Choose one of the actions to address the information blocking problem
• Choose an aspect not already chosen by a peer
• Find two scholarly recent (less than three years) references about your
chosen action
• Summarize the action and explain how it can help with solving the issue
• Discuss the reasons why providers and vendors are still engaging in
information blocking and the impact on patient outcomes

Health care informatics systems

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Consider the health care informatics systems that you have used either as a student or as a practicing nurse and discuss the following:

  • How easy is the system you currently use/have used in the past in terms of: ease to learn, daily use, avoidance of duplication, improvement of workflow, interface with other systems (ex- EKG or fetal monitoring and charting, glucometer use)? Why is this important?
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  • What was your overall satisfaction with the system, and what could be improved?
  • Additionally, why is it important to have the input of nursing staff when designing and implementing an EHR?
    write in 250 words APA format .need it as soon as possible. Aleast 3 to 2 references

Nursing homework help

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Nursing homework help

Define community nursing as it relates to nurse practitioner practice. Describe the nurse practioner’s role in screening and promoting health for people in the community. Support your answer with evidence-based research.

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Expectations

Initial Post:

  • Due: Thursday, 11:59 pm PT
  • Length: A minimum of 250 words, not including references
  • Citations: At least one high-level scholarly reference in APA from within the last 5 years

Assignment 2

Develop a case study and a plan of care, incorporating current mobile App technology:

  1. Select a population. Define your population by gender,  age, ethnicity, socioeconomic status, spiritual need, and healthcare  need.  Apply concepts learned in course to identify healthcare needs  specific to the population and access to care (Utilize your textbook  Chapters 1-25, and identified Websites).  Also use at least two  references within the five years.
  2. Describe how Telehealth could impact the delivery of care to this population.
  3. Identify PICO specific to the population you chose in #1. (apply PICOT statement)
  4. Define a plan of care.
    • 3 pages not including the title page and references page
  • Format: APA, 6th edition format is to be observed (12 pt., 1” margins, Times New Roman)
  • Research: Two references within the last five years

Assignment 2

With the same talent management strategy in mind from Assignment 3, write a six to eight (6-8) page paper in which you:

  1. Determine which performance management process you will employ to measure employee talent.
  2. Analyze the key concepts related to the talent pools and the talent review process.
  3. Develop appropriate talent management objectives to measure functional expertise.
  4. Assess the key elements of global talent management as they apply to your organization.
  5. Recommend a process that optimizes a sustainable talent management process.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
  • The cover page and the reference page are not included in the required page length.

Gastrointestinal case study | Nursing homework help

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Gastrointestinal Case Study

The following is a Gastrointestinal case study. CF is a 48-year-old man who presents for evaluation of heartburn. He denies current tobacco use but has a history of one ppd for 15 years. He consumes a glass of wine nightly, more on the weekends. He has a sedentary job.

He reports a burning feeling in his chest after eating. It is worse when he eats spicy foods or tomato sauce. He is sometimes awakened at night with these symptoms. He has tried over-the-counter antacids and histamine H2 receptor antagonists (H2RAs) with partial relief. He is on no regular medications. His examination today is normal. An upper gastrointestinal (GI) X-ray series reveals gastroesophageal reflux.

https://www.everydayhealth.com/digestive-health/common-digestive-conditions-from-top-bottom/

  1. What lifestyle modifications do you recommend for CF?
  2. Describe a rational drug choice for this patient. Be specific regarding what factors you would consider. Include pharmacokinetic and dynamic considerations for the pharmacological choices made. Also consider interactions and side effects.
  3. What counseling points about this medication do you give CF?

APA format,  Cite three or more references, using at least one new scholarly resource that was not provided in the course materials.

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Criminal Homework Help

Prior to beginning work on this discussion, read Chapters 1 and 2 of the course textbook.

This discussion will help you think about the varied research approaches and how they can be applied based on certain world views or the nature of the groups you wish to research. By choosing the best approach from the start, researchers are much more likely to get the best results to answer research questions. In your initial post, address the following:

  • Select a research topic that interests you and also is an important social problem. Then, use the four combinations of worldviews, designs, and research methods in Figure 1.1 of Chapter 1 of the course text to discuss a project involving your selected research topic that brings together worldview, designs, and methods. Identify whether this would involve quantitative, qualitative, or mixed-methods research.
  • Using the research project you have described above, state the essence of this study in one sentence and then write your research title. By doing this, you focus on the key elements of the study.
  • Explain the key elements of your proposed study: What is the social problem? Which identity group in society is most affected by this social problem? Is there a particular place or other unique aspect which is important to note about your study?
  • Next, list three keywords related to your topic and use these keywords to do a database search for journal articles on the topic in the University of Arizona Global Campus Library. Indicate the three keywords in your post and list an example of a journal article found for each key word. (Note: Each journal article found must be listed in APA format.) Indicate if you needed to adjust your keywords in order to locate appropriate journal articles for your study, and explain that process.

Powerpoint Presentation Homework

Please use the attached DNP-DPI Project and Sample PowerPoint to complete this assignment

In this topic, you will participate with your full DPI Committee in the DPI Completed Project – Defense PowerPoint and Call. This meeting requires that you present your finalized DPI Project in PowerPoint form.

General Requirements:

Use the following information to ensure successful completion of the assignment:

· Remember to use the appropriate forms and templates (if required) for completing this assignment. These are available in the DNP PI Workspace in the DC Network.

· Locate the “Preparing for Your Final Direct Practice Improvement Project Defense” resource in the DNP-965 folder of the DNP PI Workspace of the DC Network.

· Locate the “DNP-965 Final Defense PowerPoint Template,” located in the DNP-965 folder in the DNP PI Workspace of the DC Network.

· Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.

· This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

· You are not required to submit this assignment to LopesWrite.

Directions:

Completing the Benchmark – DPI Completed Project – Defense PowerPoint and Call is the required deliverable to progress through the DPI Project implementation and completion phases.

1. Use the “DNP-965 Final Defense PowerPoint Template,” located in the DNP-965 folder of the DNP PI Workspace in the DC Network, to create a PowerPoint presentation of your Final DPI Completed Project to be used during your DPI Completed Project – Defense PowerPoint and Call.

2. Attach a copy of the potential poster presentation concept for your DPI Project as per the format you and your DPI chairperson predetermined; the Benchmark DPI Completed Project – Defense PowerPoint and Call submission is incomplete without this element.

 

Katharine Kolcaba’s Comfort Theory

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Katharine Kolcaba’s Comfort Theory

After reading chapters 21 and 22,  write a reflection, no more than one paragraph on Either Katharine kolcaba’s Comfort Theory or Joanne Duffy’s Quality -Caring Model.

Chapter 21 – Katharine Kolcaba’s Comfort Theory

Chapter 22 – Joanne Duffy’s Quality-Caring Model

apa format 250 words

This week’s assignments include:

Reading Assignment – Section VI Middle Range Theories

Chapter 21 – Katharine Kolcaba’s Comfort Theory

Kolcaba’s Theory of Comfort was first developed in the 1990s. It is a middle-range theory for health practice, education, and research. This theory has the potential to place comfort in the forefront of healthcare. According to the model, comfort is an immediate desirable outcome of nursing care.

Web Link for additional information:

https://www.thecomfortline.com/

Video: Katharine Kolcaba’s Comfort Theory

Part 1 – Introduction

https://www.youtube.com/watch?v=pJSivIwRR6w

Part 2 – Concept Analysis

https://www.youtube.com/watch?v=W-GxxqWDSkc&list=TLPQMDgwMzIwMjB9YJYJ68lvew&index=2

Chapter 22 – Joanne Duffy’s Quality-Caring Model

The Quality-Caring Model exposes and demonstrates the value of nursing within the evidence-based practice milieu of modern health care. Relationships characterized by caring are theorized to influence positive outcomes for patients/families, health care providers, and health care systems.

Web Link for additional information:

https://www.nursingcenter.com/journalarticle?Article_ID=539833&Journal_ID=54024&Issue_ID=539826

Joanne Duffy’s Videos (3):

Part 1 of 3: Joanne Duffy, “Quality Caring in Nursing & Health Systems,” 2nd Edition

https://www.youtube.com/watch?v=n06ou-UELfs&list=TLPQMDgwMzIwMjB9YJYJ68lvew&index=3

Part 2 of 3: Joanne Duffy, How Nurses Themselves Benefit From Quality Caring

https://www.youtube.com/watch?v=IprmGpl_mG4&list=TLPQMDgwMzIwMjB9YJYJ68lvew&index=4

Part 3 of 3: Joanne Duffy, Role of Quality Caring and Some Calls to Action

https://www.youtube.com/watch?v=tz019q6akt4&list=TLPQMDgwMzIwMjB9YJYJ68lvew&index=5

Assignment 2

Assignment: Well Woman Health Screenings

Please read the following two scenarios and choose ONLY ONE for your initial post; be sure to address all the questions posed and include at least three scholarly sources within your initial post.

Breast Cancer Screening

A 39-year-old female presents to your office for her annual well-woman exam. She reports that she has a maternal aunt and a cousin who have had breast cancer, so she does her self-breast exams every month. She would like to start getting mammograms, but her friends all say she doesn’t need to worry about a mammogram until she’s at least close to 50.

1. What are the mammogram recommendations from American College of Obstetrics and Gynecology (ACOG), American Cancer Society (ACS), and United States Preventive Services Task Force (USPSTF)?

2. What is meant by shared decision-making regarding screening for breast cancer?

3. What are the screening recommendations regarding self-breast exams and clinical breast exams?

4. Based on the scenario provided, what recommendations would you give this patient?

5. What factored into your decision making?

Cervical Cancer Prevention/Screening

An 18-year-old is accompanied by her mother for her first visit to the gynecologist. She has never been sexually active. She has no concerns with her menses. Her mom reports that she brought her in “because she is 18 and when I turned 18, I had to get my first Pap smear.” Her mother requests the patient have a Pap smear and be tested for HPV “just in case.” The patient is up to date on all vaccines “mandatory for school” but has never had the HPV vaccine.

1. What are the recommendations on the HPV vaccine?

2. How would you counsel this patient about the HPV vaccine?

3. What are the current ASCCP guidelines for Pap smears and HPV testing?

4. How will you explain the rationale to the patient and the mother?

INSTRUCTIONS

– Please include at least 3 scholarly sources within your initial post.

– APA style.

– Turnitin Assignment (No plagiarism)

Note: My background for you to have as a reference: I am currently enrolled in the Psych Mental Health Nurse Practitioner Program, I am a Registered Nurse. I work in a Psychiatric Hospital.

Medicaid and the Middle Class

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Medicaid and the Middle Class

Description

Part I: Medicaid is not just for low-income people. The American middle class benefits significantly from the Medicaid program. In a 4 page synopsis, analyze a specific Medicaid program that seeks to benefit the middle class in the state in which you reside. Please keep in mind the position and facility you selected. Make sure to include the following:

a.     Discuss the purpose of the program.

b.    Describe whether the program is effective and offer evidence to support your rationale.

c.     Discuss other viewpoints or opposing viewpoints to the program.

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d.    This portion of your assignment will require you to research and examine information from various sources. Use a minimum of five credible sources for your paper, with three being an academic source from the Rasmussen College Online Library (don’t forget to include in-text citations throughout your paper with paraphrasing or quoting)

e.     Make sure to include your APA formatted reference page.

Part II: It’s tough for healthcare professionals to keep up with all the programs offered through the government. Based on the position and facility you selected, create a one-page information sheet for our staff that they can use to answer questions. SkillSurfer in the online tutoring platform offers beginner, intermediate, and advanced tutorials on Microsoft Office products.

a.     The information sheet should give your staff enough information to have an educated conversation with a patient about their healthcare coverage options through Medicaid.

b.    Make sure to use audience specific language and tone in your information sheet. Remember, you are writing this information sheet for your staff.

c.     Be creative and make your information sheet fun and organized.

Assignment 2: Discussion—Leadership Challenges in Today’s Environment

There are some who argue that leaders face unprecedented demands as we enter the 21st century. The pace of organizations is faster than ever due to technology advances and impatience in stakeholder groups. There is increased diversity due to globalization. The workforce is more nomadic; few people today spend their entire careers in a single company. This puts a lot of pressure on leaders and may demand new or evolved competencies.

Using the module readings, Argosy University online library resources, and the Internet, including general organizational sources like the Wall Street Journal, BusinessWeek, or Harvard Business Review, research the demands facing 21st century leaders.

Then, respond to the following:

  • What are the challenges facing leaders in today’s environment? Consider both internal and external challenges within an organization.
  • Describe the impact of those challenges on today’s leaders. Explain how leaders need to respond to them.
  • Discuss at least three–four core competencies that you think leaders need to be effective in today’s environment. Explain how these competencies will address the challenges you identified.

By Saturday, September 2, 2017, post your response to the appropriate Discussion Area. Through Monday, September 4, 2017, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

**** NOTE:  Responded to a minimum of two peers in a timely manner. Offered points of view supported by research, asked challenging questions that promoted discussion and drew relationships between one or more points in the discussion. Thank you…..

Nursing homework help

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Nursing homework help

Health care information is highly complex, dynamic, and time-oriented, and it is important for students to understand the growth of technology in health care. This assignment is designed to assist the student in gaining a broader understanding of the complexity and challenges that accompany the integration of health information technology. Emphasis is placed on the evaluation of efficiency, effectiveness, and the challenges of overcoming the barriers while utilizing technology in the management of a health care organization.

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The Information Systems Integration Project assignment has two components: an individual written paper (Part One), and a Collaborative Learning Community (CLC) slide presentation (Part Two). The Part One assignment is due in Topic 4. The Part Two assignment is due in Topic 8.

Collaborative Learning Community (CLC) groups will be assigned by the instructor in Topic 3. The instructor will observe group participation within the CLC discussion forums; therefore all materials and communication for both Part One and Part Two of the Information Systems Integration Project assignment should be exchanged in this forum between team members. Individuals not participating may lose points at the end of the assignment.

Directions:

For the Information Systems Integration Project – Part One assignment individual students are required to interview at least one health care IT professional regarding the integration of a health management information system (HMIS) into an existing facility. You will need to develop your own interview questions to successfully complete this assignment. Please read chapter 7 in your textbook prior to completing your IT professional interview and address the chapter questions to assist you in formulating appropriate and insightful interview questions.

You will use the results of the individual Information Systems Integration Project – Part One assignment for the Part Two CLC component in Topic 8.

After completing your individual interview(s), compose a 1,000-1,250 word paper that includes the following:

  1. Describe the type of health care organization and the role(s) of the IT professional(s) that you interviewed.
  2. Explain what HMIS means to the individual(s) and provide a summary of the interview discussion.
  3. Discuss the importance of HMIS both within and across health care organizations using examples from the interview(s) that you conducted.
  4. Describe the cost, time, and delivery of quality services associated with an HMIS.
  5. As an “Addendum” section to your paper, attach a printed copy of the interview questions you crafted and used in your health care IT professional interview.

You are required to use a minimum of three qualified references with in-text citations for this paper.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Online nursing paper

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Online nursing paper

3-4 pages APA style with references on executive summary detailed and concise

PPT slides 8-12 slides not including cover and reference! 

Learning Outcomes: 

  • Propose innovative healthcare policies which could directly or indirectly impact the national or global healthcare delivery system
  • Propose policy development and advocacy
  • Create health information related public policy
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Most professional organizations associated with Health IT have a section on their website related to advocacy or public policy. The intent is to review legislation and regulations that will impact the health IT industry. You are to go to one of the websites below and review the policies and position statements for a particular professional organization. Select one of the areas of concern. Assume that you have to present this organization’s position to the state representatives in Congress. Prepare the following:

1. An executive summary of the topic. This should give the information in a concise format including the reasoning behind the position of the association.  Although you may cite the information from the website, do not just copy information from a position paper. You may need to investigate other sources of information to provide facts and figures in your report. This summary should be no more than 3-4 pages. An executive summary should contain the statement of the topic tied to the mission statement of the association, key findings (where appropriate), benefits, and recommendations.

2. Create a narrated presentation that outlines your association’s position on the topic. While the presentation will include information from the executive summary, it should not be a total repetition of the executive summary. You can be creative, yet professional, in your presentation. Use visual pictures or graphs to get your point across. Provide the script for the presentation. There should be at least 8-12 slides.

AHIMA (American Health Information Management Association)

AMIA (American Medical Informatics Association)

HIMSS (Health Information and Management Systems Society)

Help writing nursing paper

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Help writing nursing paper

Unit outcomes addressed in this Assignment:

  • Describe why marketing is necessary in the health care arena.
  • Discuss the concepts of ethics and its application to healthcare organizations.
  • Integrate ethical considerations when marketing health care.
  • Apply leadership personnel management involving communication and interpersonal skills.
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Course outcome(s) assessed/addressed in this Assignment:

HS230-2: Differentiate among the forces that influence the healthcare delivery and systems.

CAHIM outcome(s) practiced in this Assignment:

Domain 6: Leadership

VI.A.1 Take part in effective negotiating and use influencing skills

VI.A.3 Take part in effective communication through project reports, business reports and professional communications

VI.F.3 Apply general principles of management in the administration of health information services

VI.I.4 Facilitate project management by integrating work efforts

It is important to understand the need to market the healthcare business and the process for creating a marketing plan and materials to bring in the customers. It is also important to research the external market, draw conclusions, plan a strategy, and convince your internal stakeholders that your plan is the best plan to get the job done. Imagine yourself as the new administrator for a non-profit vaccine clinic that is governed by a board of directors that will soon open for business. You need to tell the world about the great new products and services you offer and how your business is more just a flu vaccine clinic and you offer much more for the customer. Before you actually take action with the public you need to convince the board of directors that your plan is the best plan for the business.

Instructions

Part 1: For this week’s assignment, you will be creating a marketing tool for your practice to advertise the new vaccine clinic. You can either create a brochure to send out in the mail or posters to display around town. Consider your audience (who are you targeting?) while you create this item. Think about what would catch your eye as a customer when putting this together. You can create this tool in Word as a poster with clip art, etc. (watch copyright information), or as a brochure or submit it in PowerPoint form. Your grade will be based upon how effective your tool is at addressing the target audience, how well you catch their attention, the quality of the information you provide them, and the overall look of the tool.

Part 2: Create a professional letter to the board explaining your marketing ideas and how you plan to reach the target market of the business through your brochure or poster and what you plan to include in it. The letter should include information that is important for the board to know about the marketing tool, your analysis and conclusions about the potential impact of the marketing tool, anticipated reactions of the potential customers, and suggestions on what board members could do to help.

Requirements

The marketing tool should have all the necessary contact information and services provided by the business and provide visually appealing images. The marketing tool should give a mission statement and explain how the business helps the customer and why the business is in business.

The letter to the board should be at least one page in length and include your analysis and conclusions about the potential impact of the marketing tool, anticipated reactions of the potential customers, and suggestions on what board members could do to help.

Complete this assignment as a Word 97-2003 document and PowerPoint. Save both in a location and with the proper naming convention: username-HS230- section-unit 8 Project.doc (username is your Kaplan username, section is your course section).