Case exercise 4 The Squire Hotel Group

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Read the case found at the end of Chapter 10 in your textbook and write a two- to three-page paper (excluding title and reference pages), according to APA style guidelines, on the following items:

  1. Evaluate the performance measures in place at the Squire Hotel Group (SHG).
  2. Provide suggestions for improving SHG’s existing market position.

Use at least two scholarly sources, in addition to the textbook, to support your points.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.