Capability Analysis of Samsung Mobile.
I will pay for the following article Capability Analysis of Samsung Mobile. The work is to be 12 pages with three to five sources, with in-text citations and a reference page. Owing to the highly reputed brand image and high financial strengths, Samsung is often able to exert influence on the supplier companies and thereby controlling the supply chain. However, Samsung is dependent on particular companies for procurement of certain integrated circuit equipment. However, the company maintains a good relationship with its suppliers so as to ensure a long term sustainable sourcing of raw materials (Marketline, 2014).
The manufacturing process of a firm is the most important capability, as it produces the products for the company which is sold to generate revenue. Samsung owns several manufacturing plants in more than 80 countries (Grobart, 2013). It allows the company to increase the production level in the host countries. It has also enabled the company to manufacture at a lower cost and sell products at a lower price compared to exporting from the home country. Samsung leverages the comparative advantage of host countries by utilizing the low cost of skilled labors, particularly in the Asian markets. The company used the most technologically advanced tools and equipment to manufacture its products. As a result, its production process is highly cost-effective and yields large volume at lesser time. Samsung also employs skilled labors and trains them to increase individual efficiency, which in turn increases the production output of the facility (Samsung, 2015). The manufacturing process is highly energy efficient which allows the company to operate in an environmentally sustainable way by reducing its carbon footprint. Moreover, Samsung continuously looks forward to expanding its production capacities. It has invested nearly $15 billion to develop a new manufacturing plant in Seoul (Market watch, 2014). . Distribution process helps a firm to send its products to its end users. Without the distribution process, a firm cannot sell its products. Samsung has a wide distribution network in more than eighty countries, owing to its years of expertise. The company distributes its products via a third party as well as self-owned distribution channels. Samsung is mostly dependent on its distributors, as an efficient distribution is one of the major determinants of increased sales volume. In order to increase the efficiency of the distribution channel, the company has initiated certain programs which provide benefits for the distributors. The company provides assistance, technical support, and training to the channel partners. Samsung also assures that its distributors meet certain eligibility criteria to be able to commence business with it. The distributors must enter into a legal contract with Samsung and they must assign a relationship manager for the company. Any business commenced needs to be overseen by the relationship manager (Samsung, 2015b). Thus, Samsung has created a robust distribution network, which allows it to penetrate in a wide variety of market places.