BUS Dis 5

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Using Business Students as Consultants

 

Examine the four (4) managerial functions and determine which one (1) you believe to be the most important. Provide two (2) examples to support your choice. Suggest one (1) action you will take in order to implement your choice into your current or future role.

 

Customer Service

 

From the case study and e-Activity, determine the key reasons why Southwest Airlines has such high customer satisfaction ratings in comparison with other airlines. Provide two (2) examples that illustrate instances of customer satisfaction to support your position