Assignment 08 l g03 principles of retailing

G03 Principles of Retailing


Respond to the items below.


Part A:     What are the advantages and disadvantages of advertising, public relations, personal selling, and sales promotion from the perspective of a small independent retailer?


Part B:      Develop a promotional budget for a new ready-to-assemble furniture retailer located in a college town using the objective-and-task method.


Part C:     Develop a vertical audit form for customer service for the same ready-to-assemble furniture retailer specializing in the college student market.


Part D:     Explain how the same ready-to-assemble furniture retailer can improve its customer service program through use of the principles of the total retail experience and relationship retailing.