Complete 5 pages APA formatted article: Aristotles Concept of Virtue. People live dissatisfied lives because they concentrate more on their vices and less on their virtues. A person is unholy without virtue and “very far from being happy” (Curren 112. An important thing worth mentioning here is that excessive focus should not be laid on the meaning of virtue, rather efforts should be wisely invested in exploring how virtues can be used to become a more productive person (Sheffield and Warren 354). General consensus is that any activity which promotes personality development and general well-being can be labeled virtuous.
Aristotle introduced the doctrine of the means to help others distinguish virtuous states of characters from vices. According to this doctrine, only that state which lies at the mean between two extremes, excess and deficiency, should be considered a virtue. This doctrine helps to separate virtuous states of character from vicious ones. For example, lustfulness and frigidity are two extremes and hence, vicious states of character. They are not virtues, rather virtue is a modest sexual desire which lies at the mean between these two extremes. People have innate disposition in varying amounts to calculate their actions in the context of pleasure and pain. This is because virtue is associated with passions and every passion is followed by pleasure or pain. So, virtue is also concerned with feelings of pleasure and pain. By using the virtue of rational thinking, people control or design their passions and appetites in accordance with the markers of pleasure and pain.
Moral virtues translate into a disposition to behave morally which varies from person to person. If a person knows well how to act rationally even in the most depressing times, then he/she is virtuous because rationality is the distinctive quality of a person. This shows that virtue and vice are controllable and in the power of people. They can be controlled by choosing to act responsibly and remaining cautious about consequences.
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The rapid flow of information and ideas across societies is undeniably one of the greatest predictors of the advancement in information and communication technologies in today’s globalization age (Fog 2013). The rise of the mass media has greatly benefited modern societies because it has become the main channel of communication, as the world’s populations rely on the media as the primary source of information regarding what is happening in their surroundings. Information communicated through the mass media plays a central role in helping individuals to make informed decisions regarding critical issues of their concern in society (Andrew 2013. Lynda, McKinney, Tedesco & Gaddie 1999). In that respect, the mass media is a powerful tool that can be utilized in shaping public opinion formation (Prat & Stromberg 2011). The messages passed through the mass media have an immeasurable impact on the entire society, both negative and positive (Browne 1999, p.103). Generally, mass media communication appears in a vast range of formats including the written and broadcast (radio and T.V). given that there are different forms of media outlets, each one of them has to compete for the attention of the same audiences (Reid & Karen 2000. Albarran 2013). While magazines and newspapers are competing for the same section of readers, TV and radio stations are battling to attract the largest numbers of viewers and listeners respectively. the increased mass media competition in the free and unregulated global market economy has inevitably increased the stakes for industry players (Fog 1999).