Advertising Strategy Evaluation

You will prepare and submit a term paper on Advertising Strategy Evaluation and Development: Jeep Wrangler. Your paper should be a minimum of 1250 words in length. The latest model, the Wrangler JK made its debut at the North American Auto Show, and in the US market, it was first sold in 2007. From the beginning, it has been offered in two models. the long wheelbase and the short wheelbase with four and two doors respectively, as well as Rubicon, trim levels (Ackerson 25). Its biggest competitor in the US market is the Toyota FJ Cruiser due to its similar SUV qualities, especially its off-road capabilities.

The current Jeep Wrangler is a result of the 2007 model’s complete redesign that introduced four doors for the first time in the brand’s history. According to Ackerman (p. 43), its chassis was transformed to a JK platform and the car is now noticeably wider with an 86 mm wider track in comparison to earlier models. The factory available tires for this model are also larger at thirty-two inches, while the 4-door model possesses a wheelbase that is at least 510 mm longer at 2,950 mm, which enhances the seating room at its rear (Ackerson 44). After the production of the Jeep Wrangler was moved to the complex at Toledo, it gained a distinction from its predecessors through its grille angle. While earlier models had flat grilles that were even in comparison to the front Enders, the current Wrangler has an angled grille towards the top, which, from mid-way to the bottom, continues as a straight line. The effect of this remodeling has been a decrease in hood length and a concurrent increase in fender length (Ackerson 44).

SUVs are generally defined as off-road vehicles, although no single definition for this category of cars has been settled on. However, this category is considered as a light truck, which means that there is less regulation compared to passenger cars under the Clean Air Act and the Energy Policy and Conservation Act for the economy of fuel and emissions respectively (Henshaw 38). However, the Environmental Protection Agency now&nbsp.considers SUVs as being under similar standards of tailpipe emissions to other cars. In the United States, therefore, the SUV is considered a truck together with minivans, delivery vans, and pick-ups.


Write 2 pages with APA style on A reflection on your personal development over the first month of university. Teacher Personal and Professional Development Plan My first month in the was exciting. This was the time where I experienced college life. I met new people and gained friends. It was also challenging because I have to adjust with the academic and social rigor of college.

My initial stay in the university in the first month also revealed core aspects of my strengths and weakness. I learned that I like the university life despite its challenges and tend to be more interested in the subjects being taught. This interest translates to me working harder because I like my classes and the university environment in general. I also found out that I can easily adapt to different kinds of people and environment. I can easily work in team which is an asset because there are some school works that needs group effort. These strengths pose an opportunity for me to get better grades and because I am genuinely interested in my lessons and that I may have a bigger social network after I graduate college.

My weakness is that I tend to procrastinate school works especially if they are challenging. Getting started is a challenge for me albeit I work harder once I get started. I am aware that this is a common challenges among student but I do not want to make that as an excuse to justify procrastination. I have to correct this because procrastinating threatens my performance in school and ultimately my grade because procrastination makes me cram during exams.

To be able to do better in the university, I have set a SMART Goal for myself. Smart Goal stands for specific, measurable, attainable, realistic and time bound


Specific – get a good grade and graduate my course in the university

Measureable – At the minimum, I must pass all of my subjects. I am however aiming to at least get 85% on my subjects.

Attainable – I believe that my 85% grade goal is attainable because it is within the 100% grading. I just need to work hard for it and if I need help, I would ask assistance for tutorial to reach that grade. Moreover, the goal of graduating my course in the university is also attainable as most students who studied and work hard for their lessons graduated.

Realistic – Considering my aptitude, interest for school and ability to work hard, getting an 85% percentile grade is very realistic. I also do not see any reason or impediment why will I not graduate college eventually knowing that I have the capacity just like the others who have graduated.

Time bound – the 85% percentile grade goal is only for this semester. At the end of the semester, I will do another personal reflection on my performance and then set another SMART goals. In principle, I will increase my grade objective in the succeeding semesters once I have achieved my initial objective.

With regard to graduating from the university, I expect that I will finish in on time which is four years.

I am driven to achieve my goal to prepare myself for the future, make my family proud and also to become a learned person. The only factor that I find that could prevent or restrain me in achieving my goal is my own willingness and drive to achieve them.