1. Literature Review Outline

Literature Review Outline
I. Introduction (3-4 pages1
)
a. Describe the overall topic that you have been investigating, why it is important to the field, and why
you are interested in the topic.
b. Identify themes and trends in research questions, methodology, and findings. Give a “big picture” of
the literature.
II. Theme A2
(4-6) pages
a. Overview of characteristics of the theme (commonalities, differences, nuances)
b. Sub-theme – narrow but grouped findings related to the theme
i. Study 1 (Research question(s), Methods/Participants, Related Findings)
ii. Study 2 (Research question(s), Methods/Participants, Related Findings)
iii. Study 3 (Research question(s), Methods/Participants, Related Findings)
c. Sub-theme – narrow but grouped findings related to the theme
i. Study 4 (Research question(s), Methods/Participants, Related Findings)
ii. Study 5 (Research question(s), Methods/Participants, Related Findings)
iii. Study 6 (Research question(s), Methods/Participants, Related Findings)
d. Etc., etc., etc. with other findings that fit Theme A; studies can be repeated if there are multiple
findings that fit under more than one theme. However, no need to re-write methods/participants in
detail (just enough to remind the reader about the study).
i. The paper only requires a minimum or 10 academic sources, so you may only need to use 2
studies per sub theme or have only one sub-theme with 3 or 4 studies.
ii. Almost all literature reviews have a theory section. You should consider putting one into
your literature review, but it is not required.
III. Theme B – follow a, b, c, and so on from above (4–6 pages)
IV. Keep repeating with themes—This is a short paper (15+ pages) so you may only need two themes.
V. Conclusion: An evaluation/critique of the existing literature. Write several paragraphs. (3-4 pages)
a. What are the contributions of this literature to the field?
b. What are the overall strengths?
c. What are the overall weaknesses?
d. What might be missing?
e. What are some next steps for research? The next steps should explicitly address how to “correct” for
strengths, weaknesses, and gaps.
VI. References
• Make sure to use proper APA formatting. Information on APA can be found at
https://owl.english.purdue.edu/owl/resource/560/1/

1. Story-Telling Portfolio Project Part

STORY TELLING IN MARKETING AND SALES – Assignment

 

 

Story-Telling Portfolio Project Part (2)

Executing Your Story

Good marketing consists of telling the right story to the right people at the right time. Now that we know who the right people are, it’s time to create the story.

 

NOTE FOR THE WRITER: YOU CHOOSE “NIKE” AS YOUR BRAND IN THE PROJECT PART (1) SO YOU WILL WRITE ABOUT “NIKE” IN THIS ASSIGNMENT. I also attach Portfolio Project Part 1 too for your reference.

Assignment Description:

Portfolio Project (Part 2) consists of 2 MAIN TASKS:

Answer the followings (minimum 350-400 words, combine 1 to 2)

  • DEVELOP A “CREATIVE BRIEF” FOR YOUR BRAND’S UPCOMING SOCIAL MEDIA CAMPAIGN. Remember to consider your unique selling and value propositions, objectives, and goals you want to achieve. Also, make sure you consider which social media platforms you want to use to deliver your message.

Here’s a great article on creative briefs “Guide: How to Write a Creative Brief (With Examples)”  https://www.skillshare.com/blog/guide-how-to-write-a-creative-brief-with-examples/

 

2)    It’s time to execute your message using the creative brief as your guide. “CREATE 2 EXAMPLES OF DIGITAL CONTENT” THAT WILL RESONATE WITH YOUR TARGET MARKET AND ACHIEVE YOUR MARKETING OBJECTIVES. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience.

 

Note: Write a minimum of 350-400 words for above 2 questions, conveying your own thoughts/views.

Quantitative Research Design

Assignment 4: Methodology

 

Assignment 4 will require the student to outline the research methodology of the proposed project and describe in detail the various steps in 2 to 3 pages. This assignment should be written in future tense since it is only considered a proposal and no data is actually collected. The following components should be included (APA Level 2 and 3 headings):

 

Research Question(s)

Restate the research question(s) from assignment 1, 2 or 3. That is, the design you plan on using for this assignment should reflect the same question from that particular assignment.

https://eazyweezyhomeworks.com/order/

 

Participants

            1. Include the target population and the sample that you will use for generalizing about the target population.

            2. Include the demographic information such as age, gender, and ethnicity of your sample.

3. The procedures for selecting the sample should be outlined, including justification for the sampling method, also known as Sampling Procedures.

 

Instruments

Include the instruments you plan on using to measure the dependent variable(s) in your research questions, also provide the following: (a) the source or developers of the instrument; (b) validity and reliability information; (c) information on how it was normed, and (d) other salient information (e.g., number of items in each scale, subscales, etc.).

 

Procedures (the “how-to” section of the study)

            Design. Here you will state specifically the type of design that you’ll employ for your study. This will include a brief explanation of what and how the design works and other pertinent information related to the type of design such as it being experimental or non-experimental etc.

            Based on the research design specifically discuss how the data will be collected to answer the research question(s). Discuss this as a step-by-step process.

 

N.B. Writer can look at the three previous assignments dropped in the Additional materials box.

 

 

1. Juveniles court treatment

In your opinion, should juveniles continue to receive what many regard as preferential treatment from the courts?  Why or why not?

“The Lottery” (1948)

 

“The Lottery” (1948)

 

by Shirley Jackson

 

The morning of June 27th was clear and sunny, with the fresh warmth of a full-summer day; the flowers were blossoming profusely and the grass was richly green. The people of the village began to gather in the square, between the post office and the bank, around ten o’clock; in some towns there were so many people that the lottery took two days and had to be started on June 2th. but in this village, where there were only about three hundred people, the whole lottery took less than two hours, so it could begin at ten o’clock in the morning and still be through in time to allow the villagers to get home for noon dinner.

 

The children assembled first, of course. School was recently over for the summer, and the feeling of liberty sat uneasily on most of them; they tended to gather together quietly for a while before they broke into boisterous play. and their talk was still of the classroom and the teacher, of books and reprimands. Bobby Martin had already stuffed his pockets full of stones, and the other boys soon followed his example, selecting the smoothest and roundest stones; Bobby and Harry Jones and Dickie Delacroix– the villagers pronounced this name “Dellacroy”–eventually made a great pile of stones in one corner of the square and guarded it against the raids of the other boys. The girls stood aside, talking among themselves, looking over their shoulders at rolled in the dust or clung to the hands of their older brothers or sisters.

 

Soon the men began to gather. surveying their own children, speaking of planting and rain, tractors and taxes. They stood together, away from the pile of stones in the corner, and their jokes were quiet and they smiled rather than laughed. The women, wearing faded house dresses and sweaters, came shortly after their menfolk. They greeted one another and exchanged bits of gossip as they went to join their husbands. Soon the women, standing by their husbands, began to call to their children, and the children came reluctantly, having to be called four or five times. Bobby Martin ducked under his mother’s grasping hand and ran, laughing, back to the pile of stones. His father spoke up sharply, and Bobby came quickly and took his place between his father and his oldest brother.

 

The lottery was conducted–as were the square dances, the teen club, the Halloween program–by Mr. Summers. who had time and energy to devote to civic activities. He was a round-faced, jovial man and he ran the coal business, and people were sorry for him. because he had no children and his wife was a scold. When he arrived in the square, carrying the black wooden box, there was a murmur of conversation among the villagers, and he waved and called. “Little late today, folks.” The postmaster, Mr. Graves, followed him, carrying a three- legged stool, and the stool was put in the center of the square and Mr. Summers set the black box down on it. The villagers kept their distance, leaving a space between themselves and the stool. and when Mr. Summers said, “Some of you fellows want to give me a hand?” there was a hesitation before two men. Mr. Martin and his oldest son, Baxter. came forward to hold the box steady on the stool while Mr. Summers stirred up the papers inside it.

 

The original paraphernalia for the lottery had been lost long ago, and the black box now resting on the stool had been put into use even before Old Man Warner, the oldest man in town, was born. Mr.

Summers spoke frequently to the villagers about making a new box, but no one liked to upset even as much tradition as was represented by the black box. There was a story that the present box had been made with some pieces of the box that had preceded it, the one that had been constructed when the first people settled down to make a village here. Every year, after the lottery, Mr. Summers began talking again about a new box, but every year the subject was allowed to fade off without anything’s being done.

 

The black box grew shabbier each year: by now it was no longer completely black but splintered badly along one side to show the original wood color, and in some places faded or stained.

 

Mr. Martin and his oldest son, Baxter, held the black box securely on the stool until Mr. Summers had stirred the papers thoroughly with his hand. Because so much of the ritual had been forgotten or discarded, Mr. Summers had been successful in having slips of paper substituted for the chips of wood that had been used for generations. Chips of wood, Mr. Summers had argued. had been all very well when the village was tiny, but now that the population was more than three hundred and likely to keep on growing, it was necessary to use something that would fit more easily into he black box. The night before the lottery, Mr. Summers and Mr. Graves made up the slips of paper and put them in the box, and it was then taken to the safe of Mr. Summers’ coal company and locked up until Mr. Summers was ready to take it to the square next morning. The rest of the year, the box was put way, sometimes one place, sometimes another; it had spent one year in Mr. Graves’s barn and another year underfoot in the post office. and sometimes it was set on a shelf in the Martin grocery and left there.

 

There was a great deal of fussing to be done before Mr. Summers declared the lottery open. There were the lists to make up–of heads of families. heads of households in each family. members of each household in each family. There was the proper swearing-in of Mr. Summers by the postmaster, as the official of the lottery; at one time, some people remembered, there had been a recital of some sort, performed by the official of the lottery, a perfunctory. tuneless chant that had been rattled off duly each year; some people believed that the official of the lottery used to stand just so when he said or sang it, others believed that he was supposed to walk among the people, but years and years ago this p3rt of the ritual had been allowed to lapse. There had been, also, a ritual salute, which the official of the lottery had had to use in addressing each person who came up to draw from the box, but this also had changed with time, until now it was felt necessary only for the official to speak to each person approaching. Mr.

Summers was very good at all this; in his clean white shirt and blue jeans. with one hand resting carelessly on the black box. he seemed very proper and important as he talked interminably to Mr. Graves and the Martins.

 

Just as Mr. Summers finally left off talking and turned to the assembled villagers, Mrs. Hutchinson came hurriedly along the path to the square, her sweater thrown over her shoulders, and slid into place in the back of the crowd. “Clean forgot what day it was,” she said to Mrs. Delacroix, who stood next to her, and they both laughed softly. “Thought my old man was out back stacking wood,” Mrs. Hutchinson went on. “and then I looked out the window and the kids was gone, and then I remembered it was the twenty- seventh and came a-running.” She dried her hands on her apron, and Mrs. Delacroix said, “You’re in time, though. They’re still talking away up there.”

 

Mrs. Hutchinson craned her neck to see through the crowd and found her husband and children standing near the front. She tapped Mrs. Delacroix on the arm as a farewell and began to make her way through the crowd. The people separated good-humoredly to let her through: two or three people said. in voices just loud enough to be heard across the crowd, “Here comes your, Missus, Hutchinson,” and “Bill, she made it after all.” Mrs. Hutchinson reached her husband, and Mr. Summers, who had been waiting, said cheerfully. “Thought we were going to have to get on without you, Tessie.” Mrs. Hutchinson said. grinning, “Wouldn’t have me leave m’dishes in the sink, now, would you. Joe?,” and soft laughter ran through the crowd as the people stirred back into position after Mrs. Hutchinson’s arrival.

 

“Well, now.” Mr. Summers said soberly, “guess we better get started, get this over with, so’s we can go back to work. Anybody ain’t here?”

 

“Dunbar.” several people said. “Dunbar. Dunbar.”

 

Mr. Summers consulted his list. “Clyde Dunbar.” he said. “That’s right. He’s broke his leg, hasn’t he? Who’s drawing for him?”

 

“Me. I guess,” a woman said. and Mr. Summers turned to look at her. “Wife draws for her husband.” Mr. Summers said. “Don’t you have a grown boy to do it for you, Janey?” Although Mr. Summers and everyone else in the village knew the answer perfectly well, it was the business of the official of the lottery to ask such questions formally. Mr. Summers waited with an expression of polite interest while Mrs. Dunbar answered.

 

“Horace’s not but sixteen vet.” Mrs. Dunbar said regretfully. “Guess I gotta fill in for the old man this year.”

 

“Right.” Sr. Summers said. He made a note on the list he was holding. Then he asked, “Watson boy drawing this year?”

 

A tall boy in the crowd raised his hand. “Here,” he said. “I’m drawing for my mother and me.” He blinked his eyes nervously and ducked his head as several voices in the crowd said thin#s like “Good fellow, lack.” and “Glad to see your mother’s got a man to do it.”

 

“Well,” Mr. Summers said, “guess that’s everyone. Old Man Warner make it?” “Here,” a voice said. and Mr. Summers nodded.

A sudden hush fell on the crowd as Mr. Summers cleared his throat and looked at the list. “All ready?” he called. “Now, I’ll read the names–heads of families first–and the men come up and take a paper out of the box. Keep the paper folded in your hand without looking at it until everyone has had a turn.

Everything clear?”

 

The people had done it so many times that they only half listened to the directions: most of them were quiet. wetting their lips. not looking around. Then Mr. Summers raised one hand high and said, “Adams.” A man disengaged himself from the crowd and came forward. “Hi. Steve.” Mr. Summers said. and Mr.

Adams said. “Hi. Joe.” They grinned at one another humorlessly and nervously. Then Mr. Adams reached into the black box and took out a folded paper. He held it firmly by one corner as he turned and went hastily back to his place in the crowd. where he stood a little apart from his family. not looking down at his hand.

 

“Allen.” Mr. Summers said. “Anderson…. Bentham.”

 

“Seems like there’s no time at all between lotteries any more.” Mrs. Delacroix said to Mrs. Graves in the back row.

 

“Seems like we got through with the last one only last week.” “Time sure goes fast.– Mrs. Graves said.

 

 

“Clark…. Delacroix”

 

“There goes my old man.” Mrs. Delacroix said. She held her breath while her husband went forward.

 

“Dunbar,” Mr. Summers said, and Mrs. Dunbar went steadily to the box while one of the women said. “Go on. Janey,” and another said, “There she goes.”

 

“We’re next.” Mrs. Graves said. She watched while Mr. Graves came around from the side of the box, greeted Mr. Summers gravely and selected a slip of paper from the box. By now, all through the crowd there were men holding the small folded papers in their large hand. turning them over and over nervously Mrs. Dunbar and her two sons stood together, Mrs. Dunbar holding the slip of paper.

 

“Harburt…. Hutchinson.”

 

“Get up there, Bill,” Mrs. Hutchinson said. and the people near her laughed. “Jones.”

“They do say,” Mr. Adams said to Old Man Warner, who stood next to him, “that over in the north village they’re talking of giving up the lottery.”

 

Old Man Warner snorted. “Pack of crazy fools,” he said. “Listening to the young folks, nothing’s good enough for them. Next thing you know, they’ll be wanting to go back to living in caves, nobody work any more, live hat way for a while. Used to be a saying about ‘Lottery in June, corn be heavy soon.’ First thing you know, we’d all be eating stewed chickweed and acorns. There’s always been a lottery,” he added petulantly. “Bad enough to see young Joe Summers up there joking with everybody.”

 

“Some places have already quit lotteries.” Mrs. Adams said.

 

“Nothing but trouble in that,” Old Man Warner said stoutly. “Pack of young fools.” “Martin.” And Bobby Martin watched his father go forward. “Overdyke…. Percy.” “I wish they’d hurry,” Mrs. Dunbar said to her older son. “I wish they’d hurry.” “They’re almost through,” her son said.

“You get ready to run tell Dad,” Mrs. Dunbar said.

 

Mr. Summers called his own name and then stepped forward precisely and selected a slip from the box. Then he called, “Warner.”

 

“Seventy-seventh year I been in the lottery,” Old Man Warner said as he went through the crowd. “Seventy-seventh time.”

 

 

“Watson” The tall boy came awkwardly through the crowd. Someone said, “Don’t be nervous, Jack,” and Mr. Summers said, “Take your time, son.”

 

“Zanini.”

 

After that, there was a long pause, a breathless pause, until Mr. Summers. holding his slip of paper in the air, said, “All right, fellows.” For a minute, no one moved, and then all the slips of paper were opened.

Suddenly, all the women began to speak at once, saving. “Who is it?,” “Who’s got it?,” “Is it the Dunbars?,” “Is it the Watsons?” Then the voices began to say, “It’s Hutchinson. It’s Bill,” “Bill Hutchinson’s got it.”

 

“Go tell your father,” Mrs. Dunbar said to her older son.

 

People began to look around to see the Hutchinsons. Bill Hutchinson was standing quiet, staring down at the paper in his hand. Suddenly. Tessie Hutchinson shouted to Mr. Summers. “You didn’t give him time enough to take any paper he wanted. I saw you. It wasn’t fair!”

 

“Be a good sport, Tessie.” Mrs. Delacroix called, and Mrs. Graves said, “All of us took the same chance.” “Shut up, Tessie,” Bill Hutchinson said.

“Well, everyone,” Mr. Summers said, “that was done pretty fast, and now we’ve got to be hurrying a little more to get done in time.” He consulted his next list. “Bill,” he said, “you draw for the Hutchinson family. You got any other households in the Hutchinsons?”

 

“There’s Don and Eva,” Mrs. Hutchinson yelled. “Make them take their chance!”

 

“Daughters draw with their husbands’ families, Tessie,” Mr. Summers said gently. “You know that as well as anyone else.”

 

“It wasn’t fair,” Tessie said.

 

“I guess not, Joe.” Bill Hutchinson said regretfully. “My daughter draws with her husband’s family; that’s only fair. And I’ve got no other family except the kids.”

 

“Then, as far as drawing for families is concerned, it’s you,” Mr. Summers said in explanation, “and as far as drawing for households is concerned, that’s you, too. Right?”

 

“Right,” Bill Hutchinson said.

 

“How many kids, Bill?” Mr. Summers asked formally. “Three,” Bill Hutchinson said.

“There’s Bill, Jr., and Nancy, and little Dave. And Tessie and me.”

 

 

 

“All right, then,” Mr. Summers said. “Harry, you got their tickets back?”

 

Mr. Graves nodded and held up the slips of paper. “Put them in the box, then,” Mr. Summers directed. “Take Bill’s and put it in.”

 

“I think we ought to start over,” Mrs. Hutchinson said, as quietly as she could. “I tell you it wasn’t fair. You didn’t give him time enough to choose. Everybody saw that.”

 

Mr. Graves had selected the five slips and put them in the box. and he dropped all the papers but those onto the ground. where the breeze caught them and lifted them off.

 

“Listen, everybody,” Mrs. Hutchinson was saying to the people around her.

 

“Ready, Bill?” Mr. Summers asked. and Bill Hutchinson, with one quick glance around at his wife and children. nodded.

 

“Remember,” Mr. Summers said. “take the slips and keep them folded until each person has taken one. Harry, you help little Dave.” Mr. Graves took the hand of the little boy, who came willingly with him up to the box. “Take a paper out of the box, Davy.” Mr. Summers said. Davy put his hand into the box and laughed. “Take just one paper.” Mr. Summers said. “Harry, you hold it for him.” Mr. Graves took the child’s hand and removed the folded paper from the tight fist and held it while little Dave stood next to him and looked up at him wonderingly.

 

“Nancy next,” Mr. Summers said. Nancy was twelve, and her school friends breathed heavily as she went forward switching her skirt, and took a slip daintily from the box “Bill, Jr.,” Mr. Summers said, and Billy, his face red and his feet overlarge, near knocked the box over as he got a paper out. “Tessie,” Mr.

Summers said. She hesitated for a minute, looking around defiantly. and then set her lips and went up to the box. She snatched a paper out and held it behind her.

 

“Bill,” Mr. Summers said, and Bill Hutchinson reached into the box and felt around, bringing his hand out at last with the slip of paper in it.

 

The crowd was quiet. A girl whispered, “I hope it’s not Nancy,” and the sound of the whisper reached the edges of the crowd.

 

“It’s not the way it used to be.” Old Man Warner said clearly. “People ain’t the way they used to be.” “All right,” Mr. Summers said. “Open the papers. Harry, you open little Dave’s.”

Mr. Graves opened the slip of paper and there was a general sigh through the crowd as he held it up and everyone could see that it was blank. Nancy and Bill. Jr.. opened theirs at the same time. and both beamed and laughed. turning around to the crowd and holding their slips of paper above their heads.

 

“Tessie,” Mr. Summers said. There was a pause, and then Mr. Summers looked at Bill Hutchinson, and Bill unfolded his paper and showed it. It was blank.

 

 

“It’s Tessie,” Mr. Summers said, and his voice was hushed. “Show us her paper. Bill.”

 

Bill Hutchinson went over to his wife and forced the slip of paper out of her hand. It had a black spot on it, the black spot Mr. Summers had made the night before with the heavy pencil in the coal company office. Bill Hutchinson held it up, and there was a stir in the crowd.

 

“All right, folks.” Mr. Summers said. “Let’s finish quickly.”

 

Although the villagers had forgotten the ritual and lost the original black box, they still remembered to use stones. The pile of stones the boys had made earlier was ready; there were stones on the ground with the blowing scraps of paper that had come out of the box Delacroix selected a stone so large she had to pick it up with both hands and turned to Mrs. Dunbar. “Come on,” she said. “Hurry up.”

 

Mr. Dunbar had small stones in both hands, and she said. gasping for breath. “I can’t run at all. You’ll have to go ahead and I’ll catch up with you.”

 

The children had stones already. And someone gave little Davy Hutchinson few pebbles.

 

Tessie Hutchinson was in the center of a cleared space by now, and she held her hands out desperately as the villagers moved in on her. “It isn’t fair,” she said. A stone hit her on the side of the head. Old Man Warner was saying, “Come on, come on, everyone.” Steve Adams was in the front of the crowd of villagers, with Mrs. Graves beside him.

 

“It isn’t fair, it isn’t right,” Mrs. Hutchinson screamed, and then they were upon her.

  • ••••••••••••••••••••••••••••••••

Discussion Questions:

 

  1. Were you surprised by the ending of the story? If not, at what point did you know what was going to happen? How does Jackson start to foreshadow the ending in paragraphs 2 and 3? Conversely, how does Jackson lull us into thinking that this is just an ordinary story with an ordinary town?

 

  1. Where does the story take place? In what way does the setting affect the story? Does it make you more or less likely to anticipate the ending?

 

  1. In what ways are the characters differentiated from one another? Looking back at the story, can you see why Tessie Hutchinson is singled out as the “winner”?

 

  1. What are some examples of irony in this story? For example, why might the title, “The Lottery,” or the opening description in paragraph one, be considered ironic?

 

  1. Jackson gives interesting names to a number of her characters. Explain the possible allusions, irony or symbolism of some of these:

 

  • Delacroix
  • Graves
  • Summers
  • Bentham
  • Hutchinson

 

  • Warner
  • Martin

 

  1. Take a close look at Jackson’s description of the black wooden box (paragraph 5) and of the black spot on the fatal slip of paper (paragraph 72). What do these objects suggest to you? Why is the black box described as “battered”? Are there any other symbols in the story?

 

  1. What do you understand to be the writer’s own attitude toward the lottery and the stoning? Exactly what in the story makes her attitude clear to us?

 

  1. This story satirizes a number of social issues, including the reluctance of people to reject outdated traditions, ideas, rules, laws, and practices. What kinds of traditions, practices, laws, etc. might “The Lottery” represent?

 

  1. This story was published in 1948, just after World War II. What other cultural or historical events, attitudes, institutions, or rituals might Jackson be satirizing in this story?

1. Write a research paper in APA format

Write a research paper in APA format with 2000 words minimum, comparing the research
methodology of natural sciences with social sciences.

1. Examine the healthcare consumer

For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also examine how healthcare marketers consider both internal and external stakeholders as they develop their marketing efforts. Finally, you will consider your target market and stakeholders as you prepare your final project marketing and communication plan—a major component of Final Project Milestone Three, due in Module Seven.

Read the assigned readings in your textbook. In your initial thread, address the following:

  1. How do healthcare marketers select and communicate to their target market?
  2. How do healthcare marketers consider internal stakeholders (employees, doctors, administration, etc.) in their marketing efforts?
  3. How do healthcare marketers consider external stakeholders (legislators, public health officials, etc.) in their marketing efforts?
  4. How will you consider internal and external stakeholders in your marketing and communication plan?

Textbook link: https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks

Textbook: Healthcare Marketing: A Case Study Approach, Chapters 7 and 8

Textbook: Essentials of Health Care Marketing, Chapters 6 and 10

1. Visual Arts Scavenger Hunt

Visual Arts Scavenger Hunt Matrix Scenario: You and a group of your friends have been talking about going on a trip to some different museums around the world. Before booking travel plans, you want to get a better idea of the types of artwork being featured in some of the museums. You have each decided to do some research before you come back together as a group to discuss where you want to go.

You have decided to research the following locations – the Louvre, the British Museum, and the Smithsonian – by completing a virtual tour of each location.

 

Go on a virtual scavenger hunt of these locations and complete the matrix below to gather information about the following genres within the visual arts: architecture, ceramics, crafts, design, drawing, filmmaking, painting, photography, printmaking, sculpture, and video.

 

Write a 50- to 75-word description of each genre and provide at least one example. Be sure to describe the medium in a way that will make sense to others. An example has been provided for you to help you get started!

 

Genre/MediumNotes from Virtual TourDescription of Genre/MediumExample(s) of Genre/Medium
(Include the name and/or a picture of each genre.)
Example: Printmaking·         Create designs with ink

·         Most are on paper

·         Can be on fabric, plastic

·         Can include engraving or etching

·         Three major processes – relief, intaglio, and surface

Printmaking involves the process of creating designs or images with ink and is usually done on paper. Printmaking may also include the creation of designs on fabrics or plastic, as well as engraving or etching on other surfaces. There are three major printmaking processes: relief, intaglio, and surface printing. Apollinaire by Pablo Picasso

Source: Calligrammes; poèmes de la paix et da la guerre, 1913-1916, by Guillaume Apollinaire. Image by Pablo Picasso. 1918; Paris.

Architecture
Ceramics
Crafts
Design
Drawing
Filmmaking
Painting
Photography
Sculpture
Video

 

1. conduct a full situational analysis

Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service. Throughout this milestone, apply the marketing fundamentals of conversion of consumers to customers.

****Read rubric verbatim****

Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

 

Bellevue community health need assessment: https://www.nychealthandhospitals.org/publications-reports/

Reading Resources:

https://www.mdpi.com/1660-4601/17/17/6211/htm

https://www.mdpi.com/1660-4601/17/7/2235/htm