400 words.

1.  3-4 Jazz terms that describe the performance.

2. Your personal reaction to the performance.

General Biology 101 – Article Review and Discussion

BIOL 101 Lab

Article Review and Discussion (60 points)

Purpose: 

To stimulate discussion of a wide variety of topics related to biology that may not otherwise be specifically discussed in the course.

Due dates:    Article selected and approved: Nov. 8

Written summary, oral presentation and outline: Nov. 15-17

Point breakdown:    Written summary – 30 pts

Oral presentation and outline – 30 pts

Procedure:

You are going to write a summary of and verbally discuss an article of your choosing.  See the guidelines below for selecting an appropriate article.

Your selected article must be approved by your instructor no later than 11/08/2022.  You will not be permitted to discuss or turn in a written summary of an article that has not been approved by this deadline. You can email me your article for approval by using Blackboard email only.  A copy of the article or the original article must be submitted with your summary.

Guidelines and grading: 

1)  Written Summary

• The summary must be typed using a 12 pt. font and double spaced.
• The summary should be at least two pages but not more than four pages.
• Do not plagiarize the article but discuss the article’s subject matter in your own words.
• The summary should include at least the following information:
• Identification of the main subjects mentioned in the article and an explanation of what events/phenomena are being discussed in the article
• The title and author(s) of the article
• An explanation of the key terms important for understanding the article. A discussion of these terms should be incorporated into your review of the article. Do not simply list and define the terms separately.
• A brief discussion of how the article relates to your experience with BIOL 101.
• The reason you chose the article
• One question that comes to mind after reading the article
• In a short paragraph, briefly discuss a specific example of how the biological concepts discussed in your article directly relate to your personal life or to a social issue that impacts you.

The written summary is due on the first day of the article presentations.  Your written summary must be submitted as hard copy or an electronic copy of your summary via Blackboard as an assignment. If you do not have your written work, but are ready to discuss your article, then you may receive credit only for the oral presentation.

2)  Oral Presentation

You will turn in an outline of your oral presentation on the first day we discuss the articles.  The verbal presentation will be simple.  You do not have to get up in front of the class.  Do not simply read your written summary.  Be sure to mention the main subjects of the article and the central points being discussed.  Integrate an explanation of key terms into your discussion.  You may also talk about your personal interest in the article that you chose.  You only need to speak for 5 minutes.  The rest of the class is going to listen and comment on your summary.

3)  Choosing an article

• The article must be of substantial length (e.g., 3 columns in a newspaper, at least a full page of text in a magazine etc.).
• The article must be 3 years old or less.
• The article must directly relate to biology.

Below is a list of sources from which you must find your article.  You may NOT use internet sources unless they are an electronic version of the print sources listed below.

Newspapers:              (New York Times and Washington Post have a Science section on Mondays and a Health section on Tuesdays)

Science magazines : Popular Science

Science News

Scientific American

News Magazines:       Discover

National Geographic

Natural History

New Scientist

Newsweek

Time

US News and World Report

Electronic versions of articles from these publications may be found through the Academic Search Complete, which can be accessed through the MC Library homepage.  To use this service:

1)  Go to the MC Library homepage at http://www.montgomerycollege.edu/library

2)  Under “Articles and Databases, and More”, select from either “on campus” or

“home or work”

• Click on “Academic Search Premier”

Note:  When executing your search, check the box for “Full text”

Please visit the following pages provided by the Montgomery College Libraries:

Avoiding Plagiarism

Evaluating Information

Finding Articles

Written Summary Rubric

25 points

Main ideas /organization/overall (8 points)

Grammar (5 points)

Title/Author (1 points)

Relation of article to experience with course (2 points)

Reason for selecting article (2 points)

Thoughtful question (2 points)

Length 2-4 pages/typed/double spaced/12 pt. font (5 points)

Oral presentation rubric and guidelines: 

25 points

• I am expecting you to present your article to the class.

• You should be speaking for about 5 minutes.
• You will turn in a detailed outline of your presentation.

• Less than on page
• I am looking for evidence that you put time into thinking about your oral presentation.
• Some suggestions:

• How will you introduce the topic?
• What points do you want to make sure you discuss?
• Are there concepts you need to explain to the class?
• How does your subject affect your life?
• What questions does it raise?

• Visual aids such as power point are encouraged but not required, you may use the whiteboard.
• Do not just read from your summary.

Rubric for oral presentation 

Subject Knowledge: 12pts

Student demonstrates knowledge of the material.

Has a thoughtful question.

Explains concepts well.

Vocal delivery: 5pts

Notes are used as a reference; the student does not just read them (3)

Speaks for less than 3 minutes (0pts), full 5 (2/2), rambles for 15 min (0 pts)

Overall organization: 8pts

Student presents information in a logical sequence. (4pts)

Outline indicates thought went into structure of presentation. (4pts)

Principles of Marketing
(MKT 3013)
Written Assignment-3
This file contains copyright material. Copying, website posting, reproducing, and
distributing in any form is strictly prohibited.
Total Points: 35.
Due Date: Sunday, November 20 at 11:59 PM. Submission via Blackboard.
Please note that the due date has been extended from November 6 to November 20.
This assignment is to be completed individually.
Please carefully review and follow these instructions.
• Page Length: 2 pages, single-spaced (excluding cover page).
• No Research references required for this assignment.
• The cover page must list your name and the topic (e.g., Written Assignment-3)
and the student’s name.
• Use page numbers.
• For this assignment, students are required to meet the content-match threshold
of 30% match or less. The plagiarism tool (SafeAssign) is already integrated in
Blackboard and it will show the match percentage after the paper is uploaded.
Sometimes the application may take a little time to process the score. If that
happens, you should log out of Blackboard and log back in a short while later.
Please avoid using direct quotes from the research sources. The write-up MUST
be in your words/your own work. Papers exceeding the 10% content-match
threshold will be assessed a penalty.
• Only one submission is allowed per student.
• Late submissions not allowed/will not be accepted.
• Due date extensions and or make-ups not available, therefore, please plan
ahead and submit the work within the above-listed due date.
This activity requires students to apply learning from various topics including consumer
behavior; segmentation, targeting, and positioning; product marketing; new product
development; pricing; and integrated marketing communications.
Marketing Campaign for a Smart HVAC Thermostat
Scenario
As a consumer electronics company, Acme Company manufactures and markets smart
home products such as heating, ventilation, and air conditioning (HVAC) thermostats,
video surveillance, and other similar products. These products are sold to consumers
through a variety of direct and indirect channels including company website, home
improvement retailers (such as Home Depot, Lowes, and Menards), consumer
electronics and appliance outlets (such as Best Buy), as well as several online
marketplaces (such as Amazon). These products can be self-installed, or customers have
the option to utilize authorized third-party installers many of whom are also affiliated
with the manufacturer and retailers. From a marketing standpoint, the company
employs traditional and digital channels/platforms to promote or advertise its products
to consumers across the US.
One of Acme’s flagship products is a line of technologically advanced, smart HVAC
thermostats (similar to Google Nest) which can be connected to the Internet through inhome Wi-Fi and ranges in price from $129 – $299 per unit. These smart thermostats
offer a variety of options to consumers including being able to program, monitor, and
control the device through an embedded interface as well as a mobile app.
Furthermore, these smart thermostats can also be integrated with other household
devices such as digital assistants which allows users to change settings via voice
commands. The smart thermostats also provide users with a plethora of information
including energy consumption by day of the week as well as monthly usage trends,
temperature across different zones in the house, etc.
The smart thermostat product has been around for a few years and is currently in the
growth stage of its life cycle. Moreover, the smart thermostats account for a growing
portion of Acme’s home automation product line revenue and profitability and are
increasingly being sought by consumers for various reasons including their energy
efficiency benefits, convenience, contemporary style and aesthetic appeal, etc.
Acme has just launched a third-generation model and is trying to attract new customers
while also encouraging existing ones to upgrade to the new product. Acme has decided
to utilize its existing channel and independent installer network to launch the new
product while also persuading existing customers to upgrade to the newer product
which retails for $299/unit.
As the product manager for Acme, you have completed your internal research and
planning and found that you have a large installed base of first generation thermostat
users as many never upgraded to the second version for various reasons such as hassles
of installing a new device, higher pricing for the newer version, perceived lack of need to
upgrade on the part of the customer, etc. Your research also shows that the smart
thermostat market is becoming increasingly competitive as several companies have
launched lower-cost devices which offer many of the same features and functionality as
your products. However, since many of these competitors are new to the market, they
do not have a legacy customer base, nor do they face the same marketing challenges of
supporting multiple product versions.
ASSIGNMENT
Develop a consumer-focused email (minimum 2-pages) which is to be sent to existing
product owners, both first and second generation smart thermostat customers. Assume
you have their contact information from when they purchased or registered the
product.
The email should focus on accomplishing the following objectives:
a) Persuades recipient to open the email.
b) Provides information about the new product.
c) Prompts specific action such as visiting your website or clicking on certain links
to find more information about the new product.
d) Persuades customers to upgrade to the new product.
MUST HAVE ELEMENTS FOR THE EMAIL
1. Subject line: A compelling/creative header (the goal is to cut through the email
fatigue many consumers already face from getting inundated by email
marketers)
2. Email Body: Mix of text and visual content, e.g., an image (the objective is to
keep the audience engaged with the email) which provides product and other
pertinent information.
3. Email Body: Call to action – e.g., some sort of embedded buttons or images, etc.,
that consumers are encouraged to click to obtain additional information or to go
to a specific landing page/micro-site where they can purchase the product.
4. The lay-out must mimic an actual email.
OTHER INFORMATION
• You must use Acme as your brand. However, you have the freedom to design
your own Acme logo.
• You are allowed to use existing product images from the Internet. Please cite
source underneath each image you include.
• You are not required to use any live URLs or embed actual URLs in the email.
• You are expected to use sales incentive/promotion to persuade customers to
purchase the product.

What are some of the issues facing American prisons today?

1.  Did you use qualitative or quantitative methods to examine your results? How did the method help to support your specific change project outcomes?

2.  Which type of measurement tool are you using to collect data to demonstrate that your change project is worthwhile? Explain why you chose to use the specific measurement tool.