Impressed with your executive summary from last week, the chief  executive officer (CEO) for New City Home Care would like you to market  the company across the region. The goal is to build a stronger  relationship with physicians, engage in telemedicine, and expand a  broader reach to the community.

The first step is for you to analyze and research the changing  community and develop a marketing campaign for your boss, the director  of development, on how to best connect with the community of Sunny Beach  and increase referrals from for New City Home Care.

For this assignment, develop an innovative marketing campaign on the above scenario that includes the following elements:

• Define the target audience, determine the marketing objectives,  determine resource requirements, define how the marketing message will  be delivered through integrated marketing communication, specify the  media plan, and discuss how the marketing campaign will be evaluated.  
• Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share.  
• Assess possible methods to build rapport within Sunny Beach and surrounding communities.  
• Provide details on how ongoing research into the community will  help New City Home Care stay ahead of the competition and stay  well-connected with community. Consider concepts in monitoring the  changing demographics of the community and growing health care sector.

For each funding option, perform a spreadsheet analysis that shows the total ATCF and its present worth over a 6-year period, the time it will take to realize the full advantage of MACRS depreciation. An after-tax return of 10% is expected. Which funding option is best for Pro-Fence? (Hint: For the spreadsheet, sample column headings are: year, GI − OE, loan interest, loan principal, equity investment, depreciation rate, depreciation, book value, TI, taxes, and ATCF.)

Signature Assignment: Economic Concentration Evaluation

Select 1 of the economic concentrations (clusters) below:

· Seattle-Tacoma-Olympia, WA aerospace / defense industry

· Central California winemaking industry

· Hollywood movie industry

· Silicon Valley Technology hub

· Texas / Louisiana Gulf Coast crude oil and natural gas production and refining

· Pre-1994 vs Post-1994 US auto and light truck production and the reasons for the change in economic concentration

Write a 700- to 1,050-word paper evaluating economists’ assessments of the role the 4 factors of production played in determining how the economic concentration you selected has evolved. Complete the following in your paper:

· Analyze how the economic concentration in the area you chose was influenced by competition and pricing.

· Analyze how the economic concentration in the area you chose influenced the supply chain.

· Analyze which of the 4 factors of production were the most and least important in determining the economic concentration of the area you chose.

· Predict changes you anticipate for the area of economic concentration you chose. Support your predictions.

Consider the resources provided and other academically appropriate sources. The use of charts and tables to illustrate data is highly encouraged.

Cite at least 2 academically credible sources.  

Format your assignment according to APA guidelines. 

You have a standard practice of displaying all student work in your classroom. Recently, you assigned students to write any essay and submit a pictorial depiction on the person they considered to be their hero. One of your students submitted an essay on Jesus and a drawing of the Last Supper.

In a 500-750-essay, discuss any legal issues regarding the grading of your student’s essay and whether you could display the student’s work. How does the First Amendment apply to this situation?

Include at least five references in your essay. At least three of the five references should cite U.S. Supreme Court cases.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

No industry has faced more competitive markets in the U.S. than  textiles. The import of foreign textiles made using cheap labor has  decreased profit margins for U.S. companies for years, and many have  left the industry.  In this discussion you will get the opportunity to  “run” production operations of a textile company in a simulation  scenario. Don’t be afraid of this opportunity, rather you should embrace  it.  

This scenario illustrates the complexities typically associated with  decision-making in a production department. The problems you will be  faced with are complex, requiring the active involvement from multiple  functional areas to fully understand the nature and scope of the  problem, explore viable alternatives, commit to a solution, and then  implement, monitor, and make necessary changes to achieve desired  outcomes. As an operations professional, you’re responsible for  executing due diligence when determining whether or not to support or  put forward proposals and new ideas. These proposals can be as simple as  modifying existing processes or as complex as expanding the company  through “organic” or “inorganic” growth strategies. You need to be able  to weigh decisions against existing realities while taking into  consideration future uncertainties.

Unit Learning Outcomes

1. Demonstrate the impact of operations management on the competiveness and productivity of an organization. (CLO 1 and 2)
2. Construct a production strategy based on customer demand. (CLO 3 and 4)
3. Synthesize operations and customer satisfaction data. (CLO 5 and 7)
4. Calculate productivity metrics for an operational scenario using Microsoft Excel. (CLO 4)

Directions

Accessing McGraw-Hill Connect

Be sure that you have purchased and registered your McGraw-Hill Connect account prior to completing this assignment. See the Textbook and Materials page for more information.

Follow these steps to view the scenario.

Initial Posting

Go to McGraw-Hill Practice Operations to view the scenario.

1. Click the “McGraw-Hill Connect” tab in the course navigation menu.
2. Click the McGraw-Hill Practice Operations link.

Students are to complete Module 1, The Production Process  (Scenario) in Practice Operations. Based on their observations in this  scenario, and upon a careful review of the available literature, the  student is to consider him or herself to be the Chief Operations Officer  (COO) of Kibby and Strand, the company in the scenario.

The CEO has noticed fluctuations in production under the different  shift production managers during the past 6 months. She wants you, the  COO, to document the key factors a production manager needs to consider  when scheduling production in the organization and to prepare a  PowerPoint presentation to be briefed at the next production manager  meeting.  She wants the presentation to include possible reasons for the  variations and how each can be addressed. 

Students are to create their PowerPoint based on knowledge learned in the Scenario, and post it in the discussion.

Instruction Guidance: It would be prudent to  consider content covered in chapters 1 and 2 of the textbook; however,  there are many other useful resources available on the Internet and in  the literature to support the construction of your action plan. 

This PowerPoint should be attached to the unit discussion thread.  There is no minimum or maximum in terms of the word count; however, the  response should explicitly address all required components of this  discussion assignment. The document should be prepared consistent with  the APA writing style (6th edition) and reflect higher level cognitive processing (analysis, synthesis and or evaluation).