1 The Greek philospher Aristotle pointed out that a tragedy needed to observe three unities:

  protagonist, antagonist, agon (argument) 

  conflict, enactment, and financial gain 

  time, place, and action 

2 The performance contract:

  is unspoken 

  is destroyed by pretense 

  cannot be broken by either party 

3 Conflict is:

  heightened interaction 

  never present in character to character interactions 

  never internal 

4 The following are aspects of actor-audience interaction:

  whether or not the actors like each other offstage 

  reviews online by a theatre critic 

  the social prestige of attending an opening night performance 

5 Films and theatre are different in that films do not:

  have character-character interactions 

  have actor-actor interactions 

  have immediate actor-audience interaction 

6 The major characteristic of a proscenium theatre is: 

  clear separation of the space between actors and audience on either side of a “fourth wall”

  audience surrounding three sides of the performance space 

  the orientation of all audience seats around the stage 

7 Directors may encourage spontaneity in a scene through:

  encouraging talks and lectures 

  asking the playwright to rewrite a scene 

  improvisations 

8 If the audience responds enthusiastically to a play which the critic believes is of very poor quality, s/he should:

  blast the audience 

  stand by his or her opinions, but note that others did like the play correct

  rethink his or her responses and possibly change them 

9 The use of the suffix -wright suggests that the playwright should be:

  someone who writes plays 

  a crafter or builder of plays 

  always correct 

10 Stage directions are always given:

 from the point of view of a director watching the play from the audience 

 from the point of view of an actor standing on stage and facing the audience

 from the point of view of an actor standing on stage facing away from the audience

11 The overall function of the critic is:

  to make the audience more critical of what they see in the theatre 

  to improve playwriting 

  to enrich the theatre experience for the audience 

12 Empathy is important in audience response because:

  the purgation of pity and terror is an important goal of comedy 

  the capacity to identify with other people is required in many plays 

  only empathy can force the “unwilling suspension of disbelief” 

13 The influence of the audience is felt in multiple ways in the theatre.

  indirectly as the production company anticipates their reaction 

  both answers are correct 

  directly during the performance of the play 

14 A playwright may begin by trying to understand and describe the characters that s/he will create and use.  A typical way of beginning work on character is to:

search for good names online 

use only members of one’s own family 

create profiles on each one as if the playwright were a detective searching for a missing person

15 A tetralogy is:

  a tragedy, a comedy, and a satyr play 

  a trilogy and a satyr play 

  an outdoor theatre festival 

16 Because theatre is such a social art:

  tickets must be provided when audience members have forgotten theirs 

  audience crowding is to be avoided at all costs 

  the seating density of an audience is important 

17 The costume designer has the power to communicate character through:

  individual touches like wear patterns and accessories 

  both answers are correct 

  choice of color and fabric 

18 The lighting designer uses gels to create a range of colors to achieve one of her/his primary goals of:

  mood 

  focus 

  intensity 

19 The Festival of Dionysus awarded the best playwright with:

  a gold trophy 

  a feast in his honor 

  a goat 

20 Actor-actor interaction is similar to actor-audience interaction in that:

  both need a script 

  both participants must pretend to believe 

  both depend upon the inspired soul of the actor 

21 It is important for audiences to be demonstrative because:

  appropriate audience response is an expected part of the actor-actor interaction

  feedback is essential for the actor-audience interaction

  disruptive behavior gives the actors more of a challenge 

22 Identify the character who says:

Listen to me.  You mock my blindness, do you?

But I say that you, with both your eyes, are blind.

  Creon 

  Teiresias 

  Oedipus 

23 Which of the following was NOT one of Stanislavski’s five questions?

  Who am I? 

  What do I want? 

  Who is my most important relationship? 

24 Identify the character who says:

I pitied the baby, my King,

And I thought that this man would take him far away

To his own country.

  Shepherd 

  Creon 

  Teiresias 

25 Identify the character who says:

The full horror of what happened you can not know.

For you did not see it; but I, who did, will tell you

As clearly as I can how she met her death.

  Iocaste 

  Second Messenger 

  Oedipus   

26 Stanislavsky developed a technique to connect actors to the emotional life of their characters.

  True 

  False 

27 Empathy is the unfortunate condition of some people who cannot relate to the feelings of others.

  True 

  False 

28 One major function of the director is to stand in for the audience in rehearsal.

  True 

  False  

29 “Blocking” occurs when one actor stands in front of another, obstructing the audience’s view.

  True 

  False  

30 A scenic designer creates the environment(s) of a play and shares his/her ideas with the director using elevations, ground plans, and scale models.

  True 

  False  

31 The “willing suspension of disbelief” refers to the readiness of the audience to suspend its usually skeptical attitude.

  True 

  False 

32 Retrospective exposition is a way of letting the audience know what has happened in the backstory before the point of attack.

  True 

  False 

33 An actor cannot be expected to communicate with his or her body.

  True 

  False  

34 The crucial element which films do not have in common with theatre is the  performance contract.

  True 

  False 

35 A representational play openly acknowledges the presence of the audience.

  True 

  False  

36 An element of a theatre experience which appeals to many people is the absolute predictability of the experience.

  True 

  False  

37 Only the rich male Athenian citizens attended the plays at the Festival of Dionysus.

  True 

  False  

38 Stanislavski dismissed the idea of inspiration.

  True 

  False 

39 Scripts are essential for theatre.

  True 

  False  

40 Jerzy Grotowski wrote Towards a Poor Theatre.

  True 

  False  

41 Apparently hidden action may be detected in the subtext.

  True 

  False  

42 It is unusual nowadays for a professional playwright to be a full-time member of a production company.

  True 

  False  

43 Stichomythia are highly emotional speeches by the protagonist dealing with inner conflict or torment.

  True 

  False  

44 Thespis is considered the first actor as he was said to step out of the chorus and impersonate a character.

  True 

  False 

45 Dithyrambs were the prizes awarded to the best actors at the Festival of Dionysus.

  True 

  False  

46 The stasis occurs both at the beginning and again at the ending of the play.

  True 

  False  

47 The primary function of Greek tragedy was religious observance and devotion.

  True 

  False 

48 H2O is considered a connotative symbol.

  True 

  False  

49 Peter Shaffer was inspired to write Equus because of an experience he had with horses as a boy.

  True 

  False 

50 Oedipus is an example of an early point of attack.

  True 

  False 

The Differences Between B2B & B2C Marketing

Duration: (4:53)

User: woltersworld – Added: 10/22/12

YouTube URL: http://www.youtube.com/watch?v=fyjST6Uwjww

Watch the video, then discuss your views on the differences between B2B (business-to-business0 AND B2C 9business to consumer) marketing.

Instructions: and respond to Two of your peers’

———————————————————————————————-

Students1/In looking at B2B marketing and B2C marketing, I’ve always felt that B2C would be a more complex process because of how businesses and firms would need to deal with all the consumers within their region, nation, or across the world. After watching this video and reading the chapter though, I know see that B2B is actually the more complex process. On one hand, it absolutely makes sense that B2B is more complex. Unlike B2C where it is essentially an open space to market to and consumers can come and go but there will never truly be a scarcity, in B2B, there is a select number of clients and marketers need to accommodate the needs of the client and figure out ways to develop meaningful relationships unlike that of B2C marketers. As well as this, it is this variation in marketing and clientèle that I find interesting because when a company undergoes B2C, they’ll have to understand the demographic they are trying to reach, they’ll have to figure out ways to cater to various consumer groups across the world, but they will never need to be in direct contact with them so to speak. However, for B2B marketing, the agency or marketers can never really move away from their customer base as the example was given in the video of how Tire Companies move to Michigan to market to Ford and GM. This aspect of B2B I had never really considered before but again, after reading and watching the video, I now know that there are certain intricacies laden within B2B that do not affect those within B2C. One last note, I felt that I was right all along in regard to logistics and supply chain because B2C requires multiple levels of selling, which makes sense because you market to various stages throughout the process, for instance, McDonald’s having to market to consumers, but also to delivery companies, to go to farms, etc. In B2B, this is much easier because the marketer deals directly with the client and they discuss what is needed, what is not needed, the pricing, etc. and there are no steps in between and no other levels that need to be tended to.

——————————————————————————————————

Students 2/The differences between B2B & B2C are the relationships, number of customers, where you locate your customers, demand, and the supply chain. First, the relationship with the customer, B2C has impersonal mass communication, while B2B customer are involved with their customers, B2B has more of a relationship with their customers and get to know them on a more personal level. Next, the number the of customers , B2C has many customers and B2B only has a small amount of customers they reach out to and this is because the company is smaller. Then, the location of the company, having the location the company is very important element to any business. B2C can be located anywhere, whereas B2B needs to be located closer to the customers, this way it is much easier on the customer. Last, the supply chain complexity , B2C is complex with many of its layers, while on the other hand B2B has simples that sell direct to the customers, they give everything directly to the customers which can help them in long run with many things. And finally, the complexity of the buying process , B2C is simple, a few people are invovled , whereas B2B the complex has lots of people involved.

Points: 200

Case Study 1: Revitalizing a Brand

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Weight: 20%

Did not submit or incompletely described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Partially described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Satisfactorily described the current marketing communication, identity, and brand position of Plaza Home Health Services.

Thoroughly described the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
Weight: 25%

Did not submit or incompletely conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Partially conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Satisfactorily conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Thoroughly conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Weight: 20%

Did not submit or incompletely assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Partially assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Satisfactorily assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Thoroughly assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Weight: 20%

Did not submit or incompletely compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Did not submit or incompletely determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Did not submit or incompletely provided a rationale and support for your response.

Partially compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Partially determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Partially provided a rationale and support for your response.

Satisfactorily compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Satisfactorily determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Satisfactorily provided a rationale and support for your response.

Thoroughly compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Thoroughly determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Thoroughly provided a rationale and support for your response.

5. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

I NEED THIS COMPLETED BY FRIDAY THE 20TH

Objectives:
Appreciation for the value of consulting secondary resources in assisting the researcher in fully understanding legal issues; in assisting the researcher in further refining legal issues; and in assisting the researcher in locating additional primary and secondary authority.

Please refer to the following scenarios and complete the steps below for each.

Scenario One

Joanna Spring always insisted that she did not ever want to be kept alive by machines, and even stated that when she was a young teenager. Her parents understood her feelings on the subject. Joanna married Bill Spring and one month later, was involved in an auto accident which left her in a persistent vegetative state. Joanna’s parents (Mr. and Mrs. John Winters) have sued to have Joanna taken off life support. Joanna’s husband refused to allow the hospital to do so. Joanna’s parents thing that it is only because he will not inherit Joanna’s huge estate unless he has been married to her for more than two years. The court sided with Bill Spring, and refused to order the removal of life support. The Winters now want to appeal the decision and let Joanna die in peace before bill becomes Joanna’s heir.

Scenario Two

Shirley Baker is a young woman suffering from breast cancer. She has been on chemotherapy for several months, and has experienced terrible side-effects. She did receive a prescription for the medicinal use of marijuana while living in California, but moved to Oklahoma to be closer to her family. She did take several ounces of marijuana with her when she moved, and was arrested while smoking marijuana on the front porch of her parent’s home, the evening she arrived in Oklahoma. She was convicted of illegal possession of the drug, and wants to appeal her conviction.

Scenario Three

Joe Valle and Fred Hamper have been partners for many years. When same sex unions became legal in California, they moved there just long enough to be “married,” and then returned to their home in New Mexico. Joe applied for health insurance for himself and his “spouse.” The insurance company refused to recognize the “marriage,’ and Joe and Fred sued. The trial court found in favor of Big Time Insurance Company, and Joe and Fred want to appeal.

Scenario Four

Flora Findley loves plants. She had become interested in hydroponics and hybridizing plants. She began growing plants under full-spectrum sunlight lamps in her home. She also has a teenaged son who expressed an interest in growing plants. She was pleased that she and her son could share an interest. One day, a police officer investigating a burglary next door, came to Flora’s home to ask if she had seen anything. He noticed all of the plants growing under the lamps, and quickly began inspecting them. He found a small plant that he thought was marijuana, and promptly arrested Flora. Flora was convicted for possession, but insisted that the search of her home was unwarranted. She wants to appeal the decision.

Scenario Five

Mr. Frank Incense was arrested for theft when he took $500,000 worth of tools from behind a neighbor’s shed which faced an alley. Frank insisted that he thought the tools were being thrown away. He was having financial difficulty and thought he could make some money by selling the tools. While being questioned, Frank asked for an attorney. Finally he was provided with an attorney who specialized in Bankruptcy Law, and who was required to take on criminal cases pro bono. The attorney really did not understand criminal procedure, and as a result, Mr. Insence was not only found guilty, but also received a very stiff sentence. Mr. Insence wants to appeal his case because he believes that he not only had a right to counsel, but a right to counsel who was competent in handling criminal proceedings.

Directions: Complete the following steps in the order provided
Step One: For each of the fact patterns provided, list the legal issues involved, as you identify them prior to undertaking any additional research. Note, some fact patterns may present more than one issue.
Step Two: Form a natural language search queries for each scenario based on the issues identified. Please list your search terms.
Sign on to Westlaw Classic
Step Three: Use the issues/terms provided in Step One above, locate relevant secondary authority from AmJur, CJS, or ALR regarding those issues, thoroughly review the information therein, and provide the following information:

Step Four – Repeat Steps 3i, 3ii, 3iii using WestlawNext and briefly describe the differences between WestlawNext and Westlaw Classic.