Develop an employee compensation and benefits package for this new position. Support your ideas for the compensation/benefits package.

Imagine that you have just been hired by a new company as the director of the HR department. You have been tasked to hire a new secretary for the department and to develop an employee compensation and benefits package that will be used for that position upon hire. Develop a PowerPoint presentation to present this information to your Vice President. Go to the Bureau of Labor Statistics’ (BLS) Website, located at www.bls.gov, for information regarding organizations and pay in your geographical area.

Section 1: Narrative

Write a one to two (1-2) page paper in which you:

  1. Choose the type of organization for which you are designing the package.
  2. Develop an employee compensation and benefits package for this new position. Support your ideas for the compensation/benefits package.
  3. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Section 1 of your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Section 2: Presentation

Create a twenty (20) slide PowerPoint presentation in which you:

4. Provide an overview of the employee compensation and benefits package that you developed in the narrative portion of this assignment.

5. Determine if the employee will be exempt or nonexempt and discuss how overtime will be handled.

6. Suggest other benefits that might be considered within the next few months to enhance employee performance and provide job motivation.

7. Provide information on how government regulations will influence the compensation.

8. Examine data from two (2) organizations listed in the BLS Website with packages similar to yours, focusing on salary, compensation, and benefits in order to convince upper management that your package should be accepted and implemented.

9. Describe how the competitive compensation and benefits package will align with the HRM strategy.

The specific course learning outcomes associated with this assignment are:

  • Design training and development systems to improve employee performance.
  • Develop competitive compensation and benefits packages that align with HRM strategy.
  • Use technology and information resources to research issues in strategic human resource development.
  • Write clearly and concisely about strategic human resource development using proper writing mechanics.

     Create a work breakdown structure including numbered components. Submit your WBS by creating a table inside your assignment.

Human Resource Project Plan

worth 280 points

You have recently been appointed head of human resources and are now in charge of managing a small team. Your next project is to revamp the compensation and benefits package employees are receiving at your company. Design a plan for the human resource project without the use of MS Project or similar software. Note: You will have to make assumptions or create fictitious data for this assignment. Be clear about these assumptions and data for your professor to follow along.

Write a eight to ten (8-10) page paper in which you:

1.      Construct a project charter to revamp the compensation and benefits package.

2.      Design a communication plan for the project.

3.      Define the scope of the project.

4.      Create a work breakdown structure including numbered components. Submit your WBS by creating a table inside your assignment.

5.      Use at least four (4) quality academic (peer-reviewed)resources in this assignment.

Your assignment must:

·         Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

·         Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

·         Determine the characteristics of a successful project plan.

·         Deconstruct the project planning process and how that affects human resource management.

·         Identify the scope of projects and the structure of the accompanying work.

·         Use technology and information resources to research issues in managing human resource projects.

·         Write clearly and concisely about managing human resource projects using proper writing mechanics.

Discuss legal issues the company should consider (e.g., the U.S. Equal Employment Opportunity Commission).

You are a Human Resources (HR) program of one. Based on information learned in this course, create a Human Resources plan of the steps needed to create a one-person HR department. The design of the HR department must correspond to the various dimensions of the organization. For example, if there are multiple customers, products, or locations, then HR needs to support them all.

In your paper:

  • Provide a clear and concise summary of the business (name, industry, number of people, etc.).
  • Create a detailed plan by completing the following:
  • Develop a recruitment and selection plan.
  • Design a training and development plan.
  • Design a compensation package for the people hired.
  • Discuss legal issues the company should consider (e.g., the U.S. Equal Employment Opportunity Commission).
  • Develop a performance appraisal system.
  • Provide support from scholarly sources in regards to the decisions made in the creation of the HR department.

Writing the HR Plan The HR Plan

  • Must be eight to ten pages in length (not including the title and reference pages) and must be formatted according to APA style as outlined in the Ashford Writing Center. Any exhibits or appendices are also not included in the paper length.
  • Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly sources, three of which must be from the Ashford University Library, in addition to the text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Connors, G. (2013, February). Employers: Your HR managers should be ‘expert’ at being a fact witness (Links to an external site.)Links to an external site.. Forbes. Retrieved from http://www.forbes.com/sites/theemploymentbeat/2013/02/27/employers-your-hr-manager-should-be-expert-at-being-a-fact-witness/

Explain how confidence has had an impact on the success of that person

Queen Latifah uses her star power to share her thoughts, messages, and confidence through radio, magazine, and television interviews. Now it’s your turn to get interviewed by the queen! For this assignment, Queen Latifah has recorded a series of video questions to help you reflect on what confidence is, why you need it, and why it’s an essential skill for your career. You’ll also get a chance to discuss someone in your own life who demonstrates confidence and explain how it has impacted their career success! In this assignment, you will… ● Explain what confidence is and why it is an essential skill for career development. ● Explain how someone in your life demonstrates confidence. ● Explain how confidence has had an impact on the success of that person. ● Reflect on what you’ve learned from the person in your life who demonstrates confidence. Follow the instructions below to get started on your interview with the queen! WRK110 Assignment 1 (revised 3/22/19) Page 2 of 4 Instructions: Step 1: Complete the activities in your Webtext for Weeks 1, 2, and 3. ● Use the Webtext to answer interview questions for weeks 1-3. Step 2: Download and edit your work ● Download ○ After completing all the activities and templates in your Webtext, download your completed assignment from the Webtext. ○ (*** You will need to finish all writing templates before you are able to download the complete assignment) ● Edit Your Work ○ Use the Strayer University Writing Standards (SWS) to ensure your writing is clear, professional and ethical. For more information on the SWS, refer to the SWS link in the left side menu of Blackboard. Step 3: Submit to Blackboard Wait! Before you submit your assignment, did you… ❏ Review the scoring guide? The scoring guide will give you a clear understanding of the assignment’s expectations. If you are unclear on what is expected of you, please reach out to your instructor for support. ❏ Check your assignment for grammatical errors?

post a reflection giving your opinion about the usefulness of the IAT for diversity or cultural awareness training.

Today’s work force is increasingly diverse.  There are more women, older people, and more minorities working today, and their companies are often competing in a global marketplace.  Blanchard and Thacker (2013) discuss types of organizational training that involve dealing with differences.  Some companies require diversity or cultural awareness training, while others mandate sexual harassment training.  Employees who have been given an international assignment may be required to participate in cross-cultural training.  A mentor may have a protégé who is of a different gender or race or who has a very different cultural background.  An important part of dealing with differences in the work place is being aware of our own attitudes toward people who are not like us.  Project Implicit is a non-profit organization dedicated to researching how unconscious social attitudes influence our thoughts and behaviors.  You can read more about Project Implicit at this link: http://www.projectimplicit.net/index.html

Project Implicit has created a tool called the Implicit Association Test (IAT).  Here is some information about the IAT:

Psychologists understand that people may not say what’s on their minds either because they are unwilling or because they are unable to do so. For example, if asked “How much do you smoke?” a smoker who smokes 4 packs a day may purposely report smoking only 2 packs a day because they are embarrassed to admit the correct number. Or, the smoker may simply not answer the question, regarding it as a private matter. (These are examples of being unwilling to report a known answer.) But it is also possible that a smoker who smokes 4 packs a day may report smoking only 2 packs because they honestly believe they only smoke about 2 packs a day. (Unknowingly giving an incorrect answer is sometimes called self-deception; this illustrates being unable to give the desired answer).  The unwilling-unable distinction is like the difference between purposely hiding something from others and unconsciously hiding something from yourself. The Implicit Association Test makes it possible to penetrate both of these types of hiding. The IAT measures implicit attitudes and beliefs that people are either unwilling or unable to report.

Retrieved from https://implicit.harvard.edu/implicit/demo/background/index.jsp

There are IATs dealing with attitudes about weight, age, race, religion, disability, gender, weapons, and presidents, among other topics. Explore your unconscious attitudes by taking the IAT for a topic that looks interesting to you.  Remember that this is a self-assessment and not a judgment; you may disagree with the results.  If you would like more information about the IAT, feel free to explore the web site or click on this link to go to Frequently Asked Questions (FAQs): https://implicit.harvard.edu/implicit/faqs.html

To begin, read the preliminary information at this link: https://implicit.harvard.edu/implicit/takeatest.html, then click on the I wish to proceed statement at the bottom of the page.  You will be taken to a list of IATs.  Select and take at least one IAT and post a reflection about the experience. You are not required to reveal which IAT you took or your score.  However, please post a reflection giving your opinion about the usefulness of the IAT for diversity or cultural awareness training.  If you feel comfortable discussing what you learned about yourself, you can include that in your reflection.

ReferenceBlanchard, P. N., & Thacker, J. W. (2013). Effective training: Systems, strategies, and practices (5th ed.). Boston, MA: Pearson.

Describe the brand strategy of the product you identified within the plot of the story. Directions for Submitting this Assignment:

Goods and Services Marketing

The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.

Scenario:

Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.

Directions to complete this Assignment:

  • Read Chapter 10 in your textbook to understand how companies make branding decisions.
  • Download an explanation of marketing uses for branding here.
  • Watch the video interview segment with a well-known management consultant, Tom Peters, by going to the YouTube™ video at: https://www.youtube.com/watch?v=pgyLq7m1WJA to view Brand, Design, and Differentiation (Tom Peters Company ©1999-2014) to supplement your understanding of product branding Filmed by BVO in 2009.

Used by permission of Tom Peters.

 Rubric

Review the assignment instructions and grading rubric.

Assignment 7: Goods and Services Marketing The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry. Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it. Directions to complete this Assignment: ● Read Chapter 10 in your textbook to understand how companies make branding decisions. ● View marketing uses of branding. Download the transcript. ● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at: https://www.youtube.com/watch?v=-odw-0n5rJE Used by permission of Tom Peters. See www.tompeters.com for additional information. Checklist: In 250 words or more, answer the following questions: 1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. 2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. 3. Discuss how the television show or movie increases or decreases the brand equity of the product. 4. Describe the brand strategy of the product you identified within the plot of the story. Directions for Submitting this Assignment: Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page. For additional help with your writing and APA citation, please visit the Writing Center accessed from the Academic Tools area, then select Academic Support Center and when you see the main page the Writing Center is located in the bottom left quadrant. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

What three listening skills listed in the article do you feel are the most important to use in the IT field and why? (If you copy anything from the book be sure to use quotation marks.)

All Assignments must be typed using Microsoft Word in MLA format. Must be at least two pages long and no more than three pages long. Be sure to check for sentence structure and misspelled words before turning in.  If you list information, use bullets or numbers to separate each one.

Please read the article below and state (based on information from Chapters 1 – 4, what we talked about in class, and your personal experience):

1) Why you think it is important to be an active listener when it comes to the IT field?

2) What three listening skills listed in the article do you feel are the most important to use in the IT field and why? (If you copy anything from the book be sure to use quotation marks.)

3) Personal characteristics of a successful troubleshooter is listed in Chapter 4. What are the four listed and how do you think any of them (pick one) will help in the active listening process.

________________________________________________________________________________

Amazing People – Active Listening: A Guide

We are taught how to read and write, but not how to listen. We can enhance our relationships with others through effective listening. Here are 20 things you can do to enhance your listening skills

Leave your own concerns to one side.

You can’t focus on somebody else if you are also thinking about your problems, to do list or concerns. This leads onto

Allow yourself sufficient time.

If you have to dash off to a meeting, you will want to go at a quicker pace to suit you, not the person who you are listening to.

Talk less than you listen.

We have two ears and one mouth, so have your communication in the same proportion.

Use eye contact.

It is hard for someone to continue to talk with someone who is not looking at them.

Show some non-verbal behavior.

Make use of nods of the heads and uh-hums etc. All of these encourage the other person to say more. But don’t just use them ad hoc when you are not really listening. It devalues them.

Demonstrate rapport.

When you are truly listening and interested in the other person your body language will be congruent. There is a matching of posture, tone of voice etc. You can help by leaning forward in your chair, or by tilting your head to the side.

Summarize what the person has said

So they know you have heard them. This can be a good way to move the person for-ward. This is reflecting back content.

Reflect back feeling

Do you get a feeling that the person is sad, angry, etc.? Let them know. “You sound a bit sad to me?”

Don’t pretend

If your attention has wandered, be honest. Ask the person to repeat what they have said, rather than to guess. Your honesty will be appreciated.

Be patient

Sometimes people will be muddled, or verbose. You can help them to tell their story, but don’t rush them at apace too quick for them.

Avoid “Me too” comments

If you are paying attention to the other person and wanting to help them, avoid discussing how it affects you. Think! Will this help the other person? If not, leave it to another time. You risk hijacking the conversation.

Don’t get defensive

If you are being given some feedback, listen to what the person is saying. Don’t interrupt with reasons untilyou are very clear what the person is saying. They may have some helpful comments to make that you will miss if you interrupt their flow.

Don’t formulate a response until the other person has finished speaking.

You will miss out on some of the things they say.

If there is a silence, don’t rush to fill it.

Wait twice as long as feels comfortable for you. Give the other person time to think.

Put yourself in their shoes.

Don’t criticize or give advice, don’t rush to fix it. See the issue from their perspective.

Be aware of your prejudices.

Are there certain words (vulgar language) or people (background) that “get under your skin”? Think about what you can do to be less judge-mental. Perhaps you could say that for the next 20 minutes you will concentrate on them and let e.g. their views on immigrants wash over you.

If you are listening to someone via a telephone you need to try even harder to demonstrate active listening skills

Make sure you are not typing, turning pages of a magazine, shuffling papers etc. All these things demonstrate that you are only half listening.

Eliminate external distraction.

If you are in a location, which is hot, cold, noisy or uncomfortable, look to move to a different place. You can’t concentrate if you are in a situation, which demands a lot of your attention.

Seek feedback on your own performance

You can improve your skills in this area through getting feedback from other people. Ask people to tell you if they felt heard. Seek out ways you can improve. It will not only be helpful with that person next time, but also when you are actively listening to other people.

Pay attention to other people’s listening skills.

Notice in what ways other people make you feel listened to, and those people who don’t. It will help you to choose how you can develop further.

Brought to you by Denise Taylor, Chartered Occupational Psychologist and Director of Amazing People. Denise is a careers expert who specializes in helping individuals achieve career satisfaction and to take systematic approach to job search. To receive regular tips, direct to your inbox each month, sign up at amazingpeople-50638@autocontactor.com

Quiz 4- Chapter 4″ style=”float: left;”>Previous GRAMMAR PPT for Canvas for Students.ppt” style=”float: right;”>NextHow to use Canvas

 Evaluate the obligations of the HR manager once Mary reports her concerns. If the HR manager investigates and finds Mary is telling the truth, what should s/he do to handle the situation so that the company is not found complicit by the EEOC if further complaint is made?

Analyze the following situation:Mary has worked for Bob for two years. About 6 months ago, Bob asked Mary out to dinner. They had a good time together and agreed that they had some real interests in common outside of work. The pair dated for two months. Mary initially liked Bob, but he was beginning to get annoying. He called her all the time, was very pushy about her seeing him, and wanted to control all aspects of her life; both at work and at home. Mary decided to call it off. When she told Bob that she did not want to see him personally anymore, he went crazy on her. He told her she would be sorry and that he would see to it that she regretted it. Bob began to make life miserable for Mary at work. She suddenly started to get poor performance evaluations after two years of exemplary reviews. Even the managers above Bob were beginning to make comments about her poor attitude. Mary decided it was time to act. She was worried she would be fired, all because Bob wanted her to continue to date him. She loved her job and knew she did quality work. She made an appointment with the HR manager.Using the Civil Rights Acts of 1964 and 1991, review the two basic types of sexual harassment (quid pro quo and hostile work environment) and assess the type of sexual harassment Mary is experiencing. Evaluate the obligations of the HR manager once Mary reports her concerns. If the HR manager investigates and finds Mary is telling the truth, what should s/he do to handle the situation so that the company is not found complicit by the EEOC if further complaint is made? Analyze the likelihood that Bob would be found guilty of sexually harassing Mary. If found in Mary’s favor, what options does the HR manager have to remedy the situation.

What is created when customer expectations regarding product quality, service quality, and value-based price are met or exceeded?

how to answer these questions below:

1.For many years, Procter & Gamble (P&G) viewed

its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have?

a. sales

b. production

c. market

d. customer

2.Mimi fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste that can be eliminated. For the last two years Mimi has lost money. What should the company do?

a. hire more retail efficiency experts to trace down any production problems

b. increase its sales force to find more potential customers for the firm

c. focus on its target market to see what needs and wants should be met by Mimi

d. cut prices so that its prices will be at least 10 percent below those of its competitors

3.Which of the following is a drawback of the sales-orientation philosophy?

a. It gives excessive importance to the needs and wants of the marketplace.

b. It cannot convince people to buy goods that are neither wanted nor needed.

c. It places little emphasis on the assessment of manufacturing plants and facilities.

d. It gives importance to the production function over other functions.

4.Livin’ Styles is a home décor company that is well known for its varieties of designs. The management of Livin’ Styles collaborates with its customers and co-creates designs. What does this example illustrate?

a. following a sales orientation

b. focusing on environmental value

c. delegating authority

d. creating customer value

5.What is created when customer expectations regarding product quality, service quality, and value-based price are met or exceeded?

a. a value line b. quality products c. dissonance excellence d. customer satisfaction

6.Which of the following best describes customer relationship management?

a. It involves targeting the average customer or everybody.

b. It involves establishing and tracking customer interactions with the company.

c. It considers all customers as one large group that should be targeted with a single promotional strategy.

d. It is used by sales-oriented firms to convince customers to buy their products.

7.What marketing tools does an organization use to achieve its goals?

a. advertising and personal selling

b. production, promotion, and pricing

c. the marketing mix

d. aggressive promotion

8.Which of the following strategies are put into place by a company that has a market orientation?

a. integration of all the activities of the firm to satisfy customer wants

b. focus on company needs and wants

c. differentiation of the firm’s products from other firms’ products

d. sales growth fuelled through the application of aggressive sales techniques

What U.S. Constitution amendment gave all males the right to vote (and when), and and which amendment gave females the right to vote (and when)?

MCO 418 -Ch 10, 11 and 12 Study Questions

Ch 10 Study Questions(Reform is My Religion)

1. The U.S. ethnic immigrantpress peaked in what year and with a total of how manydifferent foreign language papers?

2. What U.S. Constitution amendment gave all males the right to vote (and when), and and which amendment gave females the right to vote (and when)?

3. Besides the mainstream Chicago papers, what were some of the numerous German language newspapers, specialized magazines,and labor newspapers that circulated in early 1900s Chicago?

4. Between 1820 and 1900, Chicago socialists and anarchists issued how manynewspapers and in what eight different languages?

5. Who launched the Boston Guardianand the Crisismagazine (and when), and what did they advocate in comparison to the views of Booker T. Washington?

6. How was the Black press of the first half of the 20thcentury characterized?

7. When was the first wave of feminism and how did its mission and activism compare to the role of thesecond wave of feminism?

8. What was the name of the radical feminist newspaper Victoria Woodhull and her sister Tennessee Caflin from 1870 to 1876 published, and what was it designed to do?9. Susan B. Anthony, Elizabeth Cady Stanton,Lucy Stone and Margaret Sanger were affiliated with what newspapers and what did these suffragettes advocate?

10. What suffragist newspaper’s motto was “Men, Their Rights and Nothing More; Women, their RightsandNothing Less.”

Ch 11 Study Questions(Progressivism and World War I)

1. What years are considered the muckraking journalism era and how was it characterized?

2. What’s the origins of the term “muckracking” and what were some of the most notable muckraker magazines?

3. Concerned about the U.S. distribution of wealth, muckraking reform noted that while there were only 3 millionaires in 1860 (just before the Civil War), there werehow many by 1900?

4. From 1902 to WWI, what are examples of reform issues muckraking journalism introduced into mainstream American society.

5. What magazines did Ray Stannard Baker, Ida Tarbell and Lincoln Steffens write for andwhat was the focus their most notable exposes?

6.  Who was Samuel McClure, what was his legacy and in In January 1903 what article did each muckraker of “the trio” contribute to his McClure’s magazine?

7. Although radio technology was available before WWI, why did radio broadcasting to theAmerican public not materialize until after the war?

8. When did muckraking decline, and why?

9. By the end of WWI, how had U.S. newspaper advertising and circulation changed?

10. The number of U.S. newspapers increased until 1909 when they peaked at how many?

11. Discuss the establishment and role of the U.S. Committee on Public Information.

12. What kinds of censorship and constraints did the U.S. press experience during WWI?

Ch 12 Study Questions(Media and Consumer Culture)

1. The first U.S. radio station went on air where and with coverage of what presidential race?

2. By the end of the 1920s there were how many U.S. radio stations and in what percent of the nation’s households?

3. Who was Lee DeForest, who did he work for, and what was his radio legacy?

4. When the U.S. government created the Radio Act of 1927 to regulate radio, it stated that the airwaves belonged to whom and why?

5. Discuss the debut, ownership and characteristics of U.S. newsreels, andhow they impacted American journalism.When did the “March of Time” newsreel launch andwhy is it notable?

6. Discuss the rise of radio and advantages of radio news broadcasts over newspaper coverage?

7. By the mid 1920s, there were how many theatres in the nation, making how muchmoney, and producing what percent of world’s movies?

8. In what ways did “vertical integration” allow studio control from the top down in the1920s movie industry?

9. When was the Audit Bureau of Circulations established, what was its role and why is it important?

10. Who are considered the founders of the public relations profession and what were their major contributions?