Identify a website, advertisement, or piece of mail you received lately that uses obsolete language, buzzwords you don’t understand, or esoteric language

Excellence in business communication – Writing and Completing Business Messages

1. Identify a website, advertisement, or piece of mail you received lately that uses obsolete language, buzzwords you don’t understand, or esoteric language. Rewrite the piece using plain language and other writing cues from Chapter 5. Include the original text in your submission.

2. Identify a company that has been in the media in the last 12 months due to a controversy. Find a communication from the company and identify a paragraph that has at least 3 sentences. Evaluate the effectiveness of the paragraph at three levels found in Chapter 5: overall paragraph structure, sentence effectiveness, and the effectiveness of six words of your choosing. Write your evaluation citing specific elements from the chapter.

3. Find a press release or professional communication from a credible organization that could benefit from a revision. Revise the letter or release to make it more effective, using the information from this module. Explain all of your changes and the explanation for each. Include the original text in your submission.

4. Find a Web page or personal blog that you feel has serious writing errors, such as the ones outlined on Page 160 of the textbook. Make all of the necessary changes to the page and explain what changes you made and why. Include the original text in your submission.

5. If a friend told you she was starting a small business to sell handcrafted cat figurines and was creating a website, what guidance would you give her on developing a webpage that employed professional writing and communication standards. Write up your advice, with a rationale for your main points.

(attached you will find the book required for this activity)

create a presentation that demonstrates your comprehension regarding these communication elements: Please include the following: A title slide including your name.

In our work and personal lives, we need to be able to identify and analyze effective verbal and nonverbal communication in various situations. In the same way that you would analyze a work or personal life communication situation, you will be asked to create a short presentation (using media choices below) about the nonverbal communication demonstrated in a series of photographs. In addition to identifying aspects of nonverbal communication, you will also need to show how these elements can affect communication both positive and negatively. Include your observations of how nonverbal elements that you see alter the direction of communication.

  1. Select four of included photographs.
  2. Using either PowerPoint or Prezi, create a presentation that demonstrates your comprehension regarding these communication elements: Please include the following:
    1. A title slide including your name.
    2. Four slides that explain aspects of the nonverbal communication that you see depicted in the photographs. Be sure to include the photograph on the slide. Be as specific and detailed as possible in your description of body language, facial expression, physical distance (if applicable), gesture, and other aspects of nonverbal communication that you see.
  3. Using Screencast-o-matic (screencast-o-matic.com) or similar software, create a short video presentation of your PowerPoint or Prezi. Explain in detail the nonverbal elements of communication that you observe in each of the four photographs you have selected. Video should be between four and seven minutes long. This video should either be of the presentation itself or a hybrid video that includes both the presentation and an inset webcam video.
  4. Upload your video to screencast-o-matic, YouTube, or similar online video sharing site and provide a link to your video. Include your PowerPoint or Prezi with your submission.

, review the following video (licensed under Creative Commons use) so that you understand how to assess sources for credibility.

Weight 12.5%

Learning Objectives: 1, 2, 3, 4, 5, 6 Please review the rubric for this assignment by clicking here. Please review the rubric for this assignment by clicking here. – Alternative Formats

Please take a moment to refer back to Learning Module 2 of this week. This will guide you in identifying appropriate research for this assignment.

Use pages 757, 762, and 767 in your textbook as additional support.

Next, review the following video (licensed under Creative Commons use) so that you understand how to assess sources for credibility. Please note that for this assignment, your sources should include the reading from the textbook from Week 1 and two peer-reviewed journal articles from Keiser’s e-Library.

First, review your feedback on your Week 1 Assignment. This assignment should be based on your reading in Week 1 Assignment and the reading you selected during Week 1.

In 700-750 words, create a proposal for your intended research for the final paper. You should include the following elements:

Your Research Topic (50%)

  • Identify which reading you selected from your textbook.
  • Identify your research question.
    • If you do not like one of the questions you wrote in your Week 1 Assignment, you may refer to the  Argumentative Research Paper Options.pdf Argumentative Research Paper Options.pdf – Alternative Formats
  • An initial argumentative thesis statement to be used in the major paper.
    • This should be an answer to your research question. Note, this should only be one sentence.
  • A 200 word overview of your paper. Use these questions to guide your overview:
    • What do you want to argue?
    • Who is your intended audience?
    • Why may your intended audience not agree with you, but why should they?
    • How will you argue your point? Or, what key points will you use?
    • Why does your argument matter to your audience?

Your Research (50%)

  • Three sources that you intend to use for the major paper referenced in proper APA format.
  • A 150-word annotation for each source that explores the source’s value for your paper.
  • Include the following sources
    • Your selected textbook reading from Week 1
    • Two peer-reviewed academic journal articles from Keiser’s e-Library
  • According to the rubric, missing sources or sources not from Keiser’s e-Library / textbook may result in a 20% penalty per source.

Consider the following as prompts when writing your annotation for each source: What are the major points in the source? Consider main arguments, counterarguments, and other points to be made. Are there graphs or statistics that underscore the main points? Is the source written using academic language and appropriate levels of source support? What makes the source credible? Is it a peer-reviewed journal article? What credentials does the author hold? Is the publication reliable? If so, why? Where will you actually use this source in your essay?

Use the format found here:  Week 2 Assignment Format.docx Week 2 Assignment Format.docx – Alternative Formats

You may find a sample proposal here:   Week Two Sample Proposal Week Two Sample Proposal – Alternative Formats

– Alternative Formats

If you are not familiar with the idea of an argument, click here for a video on what argumentation seeks to accomplish.

Point of Sale terminals running Windows® 10 2 Windows® 2012 R2 servers A 1.5 Mbs T1 connected to the corporate office

Using the Configuration Scenario Instructions, create a 1-page Systems Diagram in Microsoft Visio®, or another diagramming tool, that shows the technical networking and server landscape of Ray’s Food.

Use the following scenario for the Week One through Five individual assignments:

Ray’s Food is a small independent grocer operating three grocery outlets throughout the city of Seattle, Washington. You are the organization’s sole network administrator, and it is your responsibility to configure and maintain all network, server, and end user hardware.

Each of the three grocery locations includes the following technology:

4 Point of Sale terminals running Windows® 10 2 Windows® 2012 R2 servers A 1.5 Mbs T1 connected to the corporate office

In addition to the three grocery locations, Ray’s Food also has a corporate office. The corporate office technology includes:

5 Windows® 2012 R2 Servers running the following services: Ray’s Food billing and sales applications DNS DHCP Domain Services File Services 10 Windows® 10 Desktops 3 1.5 Mbs T1 connections from the grocery locations A 20 Mbs internet connection

To purchase products for the grocery locations, Ray’s Food also utilizes buyers who work either at home or at the vendor’s locations. Each buyer has a Windows 10 laptop and a cellular internet connection

Your task is to validate and administer the technology located at the corporate office and integrate the grocery locations and buyers with the rest of the organization.

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)

or

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)

Age Bracket

Gender

Income Bracket

Education Level

Lifestyle

Psychographics (Interest, Hobbies, Past-times)

Values (What the customer values overall in life)

Other items you would segment up on

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?

What would grab the customers/users’ attention? Why do you think this will capture their attention?

What do these target customers’ value from the business and its products? Why do you think they value these items?

2. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.

Competitor 1:

Competitor 2:

Competitor 3:

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?

3. USP (Unique Selling Proposition) Creation

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: 

Defense of USP: 

4. Positioning Statement & Motto

a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

  • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
  • BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement

Defense of Positioning Statement Creation: 

Newly Created Motto:

Defense of Motto Creation: 

Conduct a participant observation in a setting where a group of people gather. Examples of places with groups include malls, grocery stores, libraries, restaurants,

Sociologists use research to collect information about society and apply their findings to everyday life to better understand the human condition. Sociologists can investigate people in their natural environments by becoming part of their everyday settings to observe and study participants.

Imagine that you are a practicing sociologist who is researching the behavior of social groups in social settings.

Conduct a participant observation in a setting where a group of people gather. Examples of places with groups include malls, grocery stores, libraries, restaurants, coffee shops, parks, schools, employee break rooms, parking lots, pubs, sporting events, or your local neighborhood.

Station yourself in a safe location where you can observe participants for 60 minutes without having to approach or engage the public. You are just observing people, not interacting with them. DUE TO THE CORONO VIRUS (COVID-19) please review a favorite tv show to observe group behavior. This can include an hour drama, 30 minute sitcom, an hour of your favorite movie, a documentary etc. The results is to view group behavior. (sanford and son, different stroke Cosby show is my favorite

Use the Field Study Observation Template to collect field notes on the following data about the individuals in your observation, as you perceive it:

“Do you want to come grocery shopping with me? I believe Dan is working today? My grandma asked from across the room. I agreed, we love Dan, he had been a family friend for quite a while. 

Publix grocery store in Palm Bay West, FL. That’s where it all started. We have family in Florida and we go there about 5 times a year, it’s probably my favorite place in the world. It’s a really cool place where you can see bodies of water in any direction you look. The sun was fairly bright outside but still a little cool, around 3:00 in the afternoon. “Do you want to come grocery shopping with me? I believe Dan is working today? My grandma asked from across the room. I agreed, we love Dan, he had been a family friend for quite a while.

That day, there weren’t many customers in the grocery store, it had been busier before. As normal, we went shopping and said hello to Dan. My grandmother and I were shopping at a grocery store, and I speak Serbian while I’m with her so that’s easier for her to comprehend as she doesn’t speak much English anymore. We continued walking around buying food for dinner that night. Lasagna, my favorite. A man walking by us near the checkout kept staring. I was confused and he looked angry. I let it go. Maybe he was just having a bad day I get those sometimes, I thought to myself.

He walked up to us. “Who is that Grandma?” My young self asked. “I’m not too sure hon.” whispered my grandmother. He yelled “Speak English or go back to wherever you came from, you are a disgrace to this beautiful country where you were never meant to be born, or you should at least speak the language you were born to speak… your white” He screamed several hateful words after that which left my young mind puzzled. I couldn’t understand what was happening. It replayed over and over in my mind. “Get behind me, Miha.” That’s what my grandmother told me, what made me realize how afraid she was and what showed me she was going to defend me from what was occurring. We all just kind of stared after this.

My grandma begged the man not to speak such things in front of me. “Sir, if you don’t leave right now I’m going to call the police and throw you out.” “We here do not accept hatred!” That showed me that Dan was going to help protect us from something that I still didn’t understand. As these statements were made, you could see the faces of bystanders and cashiers. You could smell the grocery store, the outdoors as the doors opened and closed automatically, the food in the store, and the hateful man’s cologne.  You could hear the man shouting, Dan trying to defend us, witnesses screaming at him, and my grandmother’s words ordering me to stay behind her. It wasn’t more emotional than a physical thing, but I felt how terrified she was as I held onto my grandma as she told me to get behind her and it was like I felt every emotion flowing through her. I didn’t taste anything. I hadn’t said a thing, my throat was so dry, it was as if no words could come out no matter how hard I tried.

Dan, the store clerk/manager and acquaintance that we had known for so long, had threatened to call the police unless he left. After a lot of fussing and fighting the man eventually left. Even though the issue was over, I still didn’t know what feelings I was supposed to feel and I can’t imagine how my grandmother felt. My grandma grasped Dan tightly and said thank you immediately after the man left. Thank you, Dan! Following my grandma, I repeated, although I really had no idea what I was grateful for.

My grandma took me to the car after we left the shop. I saw her tan cheeks flustered as if she’d seen a ghost. “That man said mean words to us Grandma B, but… I stuttered…what did I do wrong, I didn’t mean to upset him.” As my Grandma put me in the backseat she said firmly, “Oh honey you didn’t do anything wrong”. While I was sitting in the back seat, she stood outside the car leaving the door open. “Honey, it wasn’t your fault what happened there, the world doesn’t like different, Miha.” She went on to tell me and show me the risks of life. She taught me that not everyone loves everyone the way they really should. “There are good people like Dan in this world, like mom, dad, me, and your brothers… as much as I hate to say that there are cruel people in this world… people like that guy in the store who hated us simply because…we’re different.” I listened carefully to the words she said, I wondered why she didn’t say me.

“Different” the word played through the rest of the day through my young impressionable mind even though I’m not completely sure why. I understood what it meant. I’ve heard it plenty of times in classes. I learned the word is more than things in school I thought it did. For everybody, the word goes. I asked her glumly as we pulled into the driveway, “Why didn’t you say me.” “What’s that?”, she asked, not understanding what I was referring to. “When you said the good people in the world you never mentioned me.” “Because you’re extraordinary Miha”, my Grandma said to me. I didn’t know what that meant, but by her facial expressions, I believe it’s good. We came into the house, put the few groceries away, and out walked my father. We had discussed the matter with him. Instantly he shouted, “We need to find that man, how dare he disrespect my family like that.” “No! My son I did not raise you to such violence,” shouted Grandma B. She explained to us that a lesson is to be learned by this and nothing is solved by violence.

I realized he just misjudged us. My grandmother came here from Serbia legally, and my parents, my siblings, and all of us were born here. So maybe if that man would’ve taken a second to know us he wouldn’t have had to hurt anyone in the store. They say that the United States is the world’s melting pot, with diversity everywhere but I didn’t see that anywhere.

That day we were misjudged, and while it took me a while to realize what happened there, I think I was influenced by it. It taught me a lot, it showed me that not everyone in this world is nice and life will throw stuff at you like hateful people or challenges that you need to conquer. I’ve noticed that not everyone in this world is going to be okay with the person you are and where you come from and that’s okay because the ones who love you care and that’s all that really matters.

Can someone look over and check my essay? Its about stereotyping/racism

Describe what you think the writer means when he states the following opening sentence in the essay, “It is worse to be living but lacking life than it is to be dead.”

A Fulfilled Purpose

Written by Austin A. Wheeler

It is worse to be living but lacking life than it is to be dead. Therefore, one who exist in vain is one who does not exist at all. Mankind often becomes inclined to follow a particular established order, regardless of how right or wrong it is. The progression of the established is strictly dependent on the vision of the establisher. The authors of Pride & Prejudice and Watership Down pinpointed a particular direction that was to be followed…or to be created. In both novels, an inordinate decision was presented to the main characters and influenced by outside forces. Austen and Adams highlighted the pro et contra of society by instituting a societal standard, presenting a decision, and unveiling the product of consequence.

Fore mostly, Austen and Adams incorporate the influence of the setting. The reader is shown a prosaic establishment by the authors. After examining the exposition of each book, the audience will notice how the established order will act as a catalyst to the events to come. For example, when Fiver states, “There isn’t any danger here, at this moment. But it’s coming-it’s coming. Oh Hazel, look! The field! It’s covered in blood!” (Adams 7). Specifically, in Watership Down, the phenomena to come were clearly foreshadowed in the beginning. Fiver was purposefully given a supernatural ability to anticipate the future. Adams used fivers character to present a particular retrospective to his audience-the blindness of hoi polloi. The events within the setting of the novel makes it clear that society is being criticized, and not praised. The initial conversation between Hazel and Fiver is a prime example of Adam’s distaste in society’s thoughtlessness. Hazel emphasized, “The whole warren? Don’t be silly. They won’t come. They’ll say you’re out of your wits” (Adams 7). Regarding this, Fiver immediately replied, “Then they’ll be here when the bad thing comes. You must listen to me, Hazel. Believe me, something very bad is close upon us and we ought to go away” (Adams 7). The setting is representative of how lethal it is to ignore the signs of the present, because the future is not so forgiving. Considering this, the purpose behind the setting’s constant fluctuation is justified.         Jane Austen took a far different foreboding approach to the process, in which, the imperilment would strike. The setting of Pride & Prejudice is more imbibed within the actual character itself. Austen specifically uses setting as a means to uncloak what type of society the characters live in. Pride & Prejudice unhinges another type of blindness present in society-inferiority. On the subject of this, Elizabeth clarified in Mr. Darcy’s proposal, “He spoke well; but there were feelings besides those of the heart to be detailed; and he was not more eloquent on the subject of tenderness than of pride. His sense of her inferiority-of its being a degradation-of the family obstacles…” (Austen 129). The reader is shown that Mr. Darcy is a product of his very own environment. Consequentially, Austen utilizes various characters (such as Mr. Darcy) in the novel to unveil how prejudice can cripple society, and pride can blind it. The stories used vastly different settings to display the exact same picture.

Secondly, Watership Down and Pride & Prejudice accentuate point of view.  The central characters were presented with broad decisions, in which, their choices had detrimental effects on the story. Particularly, when Elizabeth Bennett was presented a proposal from Mr. Collins. Of course, Mr. Collins was to receive a fanciable inheritance from Mr. Bennett, but Elizabeth still declined the proposal. In this time period, a nonpartisan decision on such a scale was seemingly unheard of-especially from a woman. Elizabeth clarified,” You forget that I have made no answer. Let me do it without farther loss of time. Accept my thanks for the compliment you are paying me. I am very sensible to the honor of your proposals but, it is impossible for me to do otherwise than decline them” (Austen 74). Identically, the Rabbits in Watership down are faced with rigid decisions as well. In fact, perspective is the sustenance of the rabbits’ tranquility. Adams is portraying that having a point of view is the key to survival. If society were to lose its sense of opinion, it would only be at the mercy of the established order. This means that if the establishment were to collapse, the results would be catastrophic (as seen in Watership down). For example, “I heard the commotion beginning before I smelled the stuff myself. The does seemed to get it first and some of them began trying to get out” (Adams 154), declared Holly. Adams and Austen clearly demonstrated the importance of using perception to find happiness, or to circumvent demise.

Lastly, the audience is shown the consequence of the conflict. There is essentially a grand consequence presented in Pride & Prejudice, while Watership down delivered a series of revelations. Austen emphasized how important it is that the character undergoes evolution from every decision made. Elizabeth Bennet’s character was steady throughout but slowly metamorphosed into a powerful woman without compromising her moral integrity. Furthermore, the most unlikely pair ended up marrying each other, and the barriers were broken. The antagonists, pride and prejudice, were defeated. Similarly, the rabbits found peace and established their own warren with their own ideals. The characters were galvanized by outside forces (or society) into either cooperating with the status quo or developing status of their own. As Hazel reached the end of his life, the true purpose of life was upon him. The entity comfortingly reassured Hazel, “They’ll be all right-and thousands like them. If you’ll come along, I’ll show you what I mean” (Adams 474). Based on this passage, it is made evident that the afterlife has been adapted to be the ultimatum in this context. Adams uses this conclusive and spiritual process to allude to humanity’s greatest aspiration-purpose fulfilled.

In conclusion, both novels found different ways to investigate the same theme. The reader is shown the perception of what is right and wrong, the accepted and unaccepted, and the difference between them all. Ultimately, the characters refused to be “programmed” to do something that did not line up with their own morale. The characters’ refusal to succumb to a particular established order, became their path to triumph. Austen and Adams highlighted the pro et contra of society by instituting a societal standard, presenting a decision, and unveiling the product of consequence.

Questions

1) Identify the thesis statement in the essay.

2) Identify the opening point in the first body paragraph.

3) Identify the opening point in the second body paragraph.

4) Identify the opening point in the third body paragraph.

5) Identify all the transition words in the essay.

6) Identify three descriptive elements in the essay.

7) What dominant impression does the writer, Austin Wheeler, communicate in the essay?

8) Describe two characters that are mentioned in the essay.  What descriptive words does Wheeler use to describe the characters?

9) Describe what you think the writer means when he states the following opening sentence in the essay, “It is worse to be living but lacking life than it is to be dead.”

10) Describe your overall impression of the essay. Do  you see any grammatical errors in the piece?

Submit your completed outline for your primary post; please submit as text, not as an attachment, as attachments will not be graded

Discussion Board 5: Building a Framework for Spoken Messages No unread replies. No replies.

You can use your current speech topic for this assignment and I would strongly suggest that you do so! However, please make sure that you edit and perfect the outline prior to turning it in with your final speaking assignment (SA6).

When you build a house, the first thing you do is plan and create the underlying structure of the house–the part of the house behind and within the walls that may not be noticed if it’s done well, but that will certainly be noticed if it’s done poorly. Speaking in public is similar in some ways to building a house. While audience notice a speaker’s delivery, they may not notice the organization of the speech unless it’s so poorly planned that the speech seems to ramble without a point. Good speaking, in contrast, follows patterns of practical reasoning that the audience can understand and accept, and good speakers tend to organize their speeches in ways that follow such patterns.

  1. In your initial post, use the handout about organizational patterns to help you briefly outline a speech that might employ one of those patterns. You only need to list the main points of the potential topic. Please steer clear of overdone speech topics, such as gun control, abortion, marijuana laws, exercise and dieting, or other popular but contentious social issues. Use the vocabulary from your readings to describe the types of evidence and logical patterns; you may include outside research for additional examples or explanation. Submit your completed outline for your primary post; please submit as text, not as an attachment, as attachments will not be graded. You should select a single outline structure (the category should be appropriate for your topic and outline type) and a single topic and create a basic outline for the discussion board. Cite every outside source you use, including your readings

What recommendations would you make if you were assigned as Project Manager of this project in its earlier stage? Link: Victorian Auditor-General’s Report (2011), Operational Effectiveness of the myki Ticketing 

The Myki Project Myki is a rechargeable contactless smart card/mobile application ticketing system used for electronic payment of fares for most public transport services in Melbourne and regional Victoria, Australia. Myki Project began in 2005 and the implementation of this project was supposed to begin in March 2007, but it took far longer time than originally expected. Myki Project developments had political impact and regardless of the many issues, the project got back on track and is fully operational with one common ticketing system for public transport (Buses, Trains, Trams) in Victoria, Australia.

You are required to refer to the link below to familiarise yourself with the background and various issues related to the delivery of the Myki Project. The document provides discussions and data with respect to governance, contractual arrangements and performance monitoring. At the same time, it also provides information which will assist you to answer the following questions in detail.

1. What is the main issue associated with the Myki Project?

2. What were the failures with the early implementation of this project?

3. What were the cost overrun and schedule delays, and what contributed to these?

4. What was the early delivery method for this project?

5. What changed in the recent delivery method?

6. What recommendations would you make if you were assigned as Project Manager of this project in its earlier stage? Link: Victorian Auditor-General’s Report (2011), Operational Effectiveness of the myki Ticketing

System. URL:  https://www.audit.vic.gov.au/sites/default/files/20150610-myki.pdf