Revise the two (2) emails below to remove problematic content and help these students construct polite, effective email messages instead.

Scenario 1:

Susan is unhappy with her grade in her college class. She wants to clarify what she can do to improve in the course. She also feels like venting her frustrations to her professor due to the many hours she is spending studying and writing papers (which may or may not be a good idea). She decides to email her professor; however, before she hits SEND, she asks you, her friend, to take a look at the email.

Reading the email, you note a lack of civility, polarizing language, and other unethical language (given the context). Help Susan rewrite her email, so she can express her concerns over her poor grade politely and ask for help from the professor.

Susan’s Email:

(No greeting) I want to know why my grade was so bad. I spent hours finding sources and writing that paper and it was graded unfair. My friend wrote her paper the night before it was due and got a better grade. I know most professors grade hard but this is ridiculous. I felt good when I submitted the paper but now I feel like crap. I guess I am going to fail. (No closing)

Scenario 2:

Don is worried about passing his college class due to some low grades. He wants to ask his professor for help to pass the class. He decides to email his professor; however, before he hits SEND, he decides to ask you, his friend, to take a look at the email.

Reading the email, you note a lack of civility, poor manners, and poor grammar in Don’s email. Help Don rewrite the email, so he can express his concerns and appropriately seek help from the professor.

Don’s Email:

(No greeting) Yo teach. I dunno no way to pass this class. What I gotta do to pass? (No closing)

Instructions:

1. Revise both emails.
2. Create two (2) new email messages of one to two (1-2) paragraphs each for a total of two to four (2-4) paragraphs.
3. Create an appropriate greeting and closing for each email.
4. Target the appropriate professional audience.
5. Use appropriate language for professional audience.
6. Use appropriate email formatting.
7. Follow appropriate netiquette rules for electronic communication.
8. Meet the 100-to-200-word minimum requirement for each email revision.
9. Use correct sentence mechanics, grammar, spelling, punctuation, and style.

Your assignment must follow these formatting requirements:

• Be typed, single-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, student’s name, professor’s name, course, and date. (The cover page is not included in the required page count.)

The specific course learning outcomes associated with this assignment are:

• Demonstrate understanding of the basic fundamentals of communication.
• Develop and practice communication skills, including skills in verbal, nonverbal, listening, writing, interpersonal, perception, and critical thinking as appropriate for the audience.
• Relate to the interpersonal and organizational dynamics that affect communication in organizations.
• Analyze and assess effective communication.
• Use correct sentence mechanics, grammar, spelling, punctuation, and style.
• Use technology and information resources to research issues in communications.
• Write clearly and concisely about communications using proper writing mechanics.

Create an external factor analysis (EFAS) table for the Adidas Company. Use Microsoft Word, or a similar program, to create your table. It should have five columns. The first column heading should be titled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth column should be titled Comments.

1. In the External Factors column, list at least six opportunities you saw in the company you researched. Underneath the opportunities, list at least six threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each of these issues. It is important to note that whenever working with weighted averages, the weight column should always total 1.0, or 100%, regardless of how many factors are included in the EFAS analysis. It is up to the analyst to decide how much weight each individual external factor is assigned based on the probable impact on a particular company’s current strategic position. The higher the weight, the more important the factor to the current and future success of the company. An important factor may have a weight of 0.5 (50%), while a less important factor may have a weight of .05 (5%). When all is finished, however, all factor weights should total 1.0, or 100%. You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)
3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 is outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular factor. It is your judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s weighted score.
5. In the Comments column, explain why a particular factor was selected and how its weight and rating were estimated.
6. At the bottom of column 4, add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table.

Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.

APA/-20% OV SCORE/ VERIFIABLE REFERENCES

write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.”

After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis.

“Tiffany and Mike, we need to provide a more detailed analysis,” you explain. “You’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.”

Tiffany nods her head in agreement. “Definitely,” she says. “We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.”

Mike interjects, “Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.”

You reply, “Great point, Mike. We should look at this from a couple of different angles.”

The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:

• What are the best tools to use in this situation?
  • Provide a brief summary of at least 2 of these tools.
• Why do you think these are the best ways to analyze the market?
• How will you use these tools in your plan?

The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Implementing a Global Strategy. This file provides real-world experience that may help you with this assignment.

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Assignment:In Week #3 you’ll complete your first Entrepreneurial Marketing Report. For this assignment I’d like you to identify a small or medium sized business that is competing effectively by applying the concepts explored in your book (Marketing That Works).For example, one company that I think is interesting is Flatworld Knowledge. They offer low-cost text-books to professors and students. What I like about the venture is:- The entrepreneurs have industry experience, having worked for big academic publishing companies- They have an expert team of advisers- They are seeking a small piece of a huge market- They provide value to both students and professors. In fact, professors can publish their own digital text-books for their classes.If I were writing about this company for this assignment I’d go through the text and identify areas where they are excelling. For example:Chapter 1 – Market Driven StrategyI don’t need to tell you: The prices for textbooks are outrageous. I like the fact that these entrepreneurs are taking on the challenge and trying to provide a market-driven solution.Chapter 3 – Entrepreneurial PricingThey are using a penetration strategy. A lot of students (especially those from lower-income segments of society) cannot afford books and this may force them out of school. In this model, students only pay for what they need, which is innovative.Chapter 4 – Distribution ChannelsThe internet allows for 24/7 access to digital texts. Since many students have lap-tops in class, the company can bypass the regular distribution channel. Of course, this may place students without a lap-top at a disadvantage.Some areas of concern, based on what I’ve seen so far, is:Chapter 7-0:  Public Relations & Marketing Issues.It doesn’t seem as if a value proposition has been articulated well enough. It also isn’t clear that the company has really done a good job segmenting the market. They could do a better job with their target marketing. Also, the quality of the texts does not seem to be as good as that which you’d get from a $100+ text book.Will this company be successful in the long-run? It is probably too soon to tell. However, what they are doing is very interesting and the entrepreneurs deserve a lot of credit for their efforts.For this paper I would like you to do a 2-3 page report, which analyzes a company that you think is doing a good job of applying the entrepreneurial marketing strategies discussed in the book. You don’t need to discuss all the concepts, just the 3 or 4 you believe to be the most relevant. You may also want to identify several areas where the company seems to be struggling. All growing companies have areas of strengths and weaknesses, so it is not being judgmental to point out your areas of concern.Have fun with this assignment. You have the academic freedom to take the discussion into any area of entrepreneurial marketing you like, just be sure to stay focused on a small or mid-size company. For example, you should not discuss Google or Apple, but you could discuss a small company that is making money selling apps to Google or Apple.There are thousands of innovative companies out there doing amazing things to differentiate themselves from bigger competitors.  You could look to retailers, tech companies, service providers etc.Discussion:For this week’s discussion board assignment I would like you to post an Executive Summary of your first Entrepreneurial Marketing report. The instructions for the report assignment are posted in the Announcements Area. This discussion board assignment will focus on the key points you’d like to share with your classmates.Your Executive Summary should be 1 page or less (3-4 substantive paragraphs) and provide a synopsis of your completed paper. Tell your classmates:The company (include the URL of their web-site)Why you chose them for discussionWhat they are doing wellWhere they may need to improveWhat we can learn from themSurname 1 NameInstructorCourseDateEntrepreneurial Marketing Executive Summary Report for Norland InternationalNorland international offers a complete solution for water bottling for both small…