Describe at least 3 criteria that would determine whether the manager is making good decisions. What should be done to better assure that you are making a good decision? 

You have just been promoted from front-line supervisor to be one of the firm’s senior managers. During your business education, you learned that the primary role of a manager is to make good decisions. As a supervisor, you had frequently been making routine decisions, but you realize that decision making for the overall company can and will have far greater impact on the company and its employees.

Your boss, the chief executive officer (CEO), realizes that you do not have much practice in this higher level, decision-making process and has asked you to write a memo describing your understanding of how to make important decisions.

Your memo should address the following questions:

  • Describe at least 3 criteria that would determine whether the manager is making good decisions. What should be done to better assure that you are making a good decision?
  • In the realm of decision making, what are assumptions? Rather than use a dictionary definition, cite several specific assumptions that would go with any real-life decision you have made or have seen made at a company at which you have worked.
  • Given the importance of proper assumptions, your boss asked you to assess the accuracy of certain business assumptions and what could you do to test or confirm the credibility of them. The following were major assumptions for each firm:
    • An automobile manufacturer’s assumption that the demand for SUVs would continue because gas prices would continue to rise
    • An airline’s assumption that there was a need for an airline that provided no added amenities

. For your speech you are required to have 3 authoritative sources, where at least 2 are coming from a newspaper, magazine, or journal. This assignment will help you build the research for your speech.

For this assignment you will be asked to research and provide 3 authoritative sources from different locations on the topic you have chosen for your informative speech. For your speech you are required to have 3 authoritative sources, where at least 2 are coming from a newspaper, magazine, or journal. This assignment will help you build the research for your speech.

  • The topic of your speech needs to be written at top of page.
  • You should have three sources.
  • Each source should include two paragraphs under a heading which states what type of source it is (see example below). Format each source like this:

An APA citation for the source (Use the APA Citation Guide from the Orientation Module.).

One paragraph that summarizes the information you plan to use from this source

One paragraph evaluating the source for credibility. Look back to the page on Authoritative Evidence to help you create your response. When evaluating for credibility, make sure you consider the source (publishers and author), source bias, currency, and credibility of the facts/statistic.

You can use this example Actions  to help you understand formatting and a well-written annotated Bibliography. Keep in mind this isn’t perfect, but it should help you visualize what is expected of you. Also, this person has 5 sources, you will only need 3, although you can have more.

Read the academic article “The Unfavorable Economics of Measuring the Returns to Advertising” by Lewis and Rao and answer the following questions.

LINK: https://academic.oup.com/qje/article/130/4/1941/1914592

(a) What is the main finding of this study? Why is measuring the effects of advertising difficult (make sure to read and understand the discussions following equation (7))? Why is it easier to measure the effects of online advertising than the effects of traditional TV advertising? (15 points)

(b) Suppose you are a consultant who helps CPG (consumer-packaged-goods) firm run advertising experiments. You are currently working with two firms.

Firm 1 plans to run their A/B experiment on 1000 customers. From prior experiments, you expect the average value of purchases for consumers in the treatment group (receive ad) to be

$0.30, while the average value of purchases for consumers in the control group (no ad) to be

$0.20. Assume that the standard deviation of the average purchase value for both treatment and control groups is $5.00.

Firm 2’s plans to run their A/B experiment 10000 customers. Firm 2’s product is more expensive but purchased less frequently than Firm 1’s product. Coincidentally, the average value of a purchase in the treatment groups (receive ad) and control groups is the same as it is for Firm 1. However, the standard deviation of the average purchase value for both treatment and control groups is $25.00.

Which firm’s ad campaign is more likely to show a positive effect? Should either firm expect to see a significant positive effect? (10 points)

Write a 6–7-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

Assignment 2: Required Assignment 1—Developing Communications Policy

In this assignment, you will prepare a communications policy for a company that you are familiar with or a fictitious company you create. The communications policy will map the type of communications messages (e.g., organizational or strategic changes, procedural changes, information important to organizational subgroups, confidential information, unwelcome information, etc.).

Using the module readings and the Argosy University online library resources, research requirements of and methods of creating communications policy documents.

Create a communications policy document that covers the following:

  • Identify the audience
  • Describe the media (including social media) to be used
  • List and explain the appropriate approvals required
  • Explain the tools and tactics to be used

In developing your plan, you should utilize at least five peer-reviewed articles in addition to the readings from the textbook and online resources.

Write a 6–7-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

By Wednesday, June 28, 2017, submit your assignment to the M3: Assignment 2 RA 1 Dropbox.

Assignment 2 Grading Criteria

Maximum Points

Developed a comprehensive communications policy that covers all the different types of communications messages (e.g., organizational or strategic changes, procedural changes, information important to organizational subgroups, confidential information, unwelcome information, etc.).

40

Described in detail the media (including social media) that should be used.

40

Explained the appropriate approvals that would be required.

40

Explained the tools and tactics to be used in the communications.

40

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.

40

Total:

Describe your method of collecting the information for the job analysis (i.e., one-on-one, interview, survey, etc.).

Go to YouTube, located at http://www.youtube.com/, and search for an episode of “UnderCover Boss”. Imagine you are the CEO of the company in the selected episode.

Write a two to three (2-3) page paper in which you:

  1. Compare two (2) job positions from the episode and perform a job analysis of each position.
  2. Describe your method of collecting the information for the job analysis (i.e., one-on-one, interview, survey, etc.).
  3. Create a job description from the job analysis.
  4. Justify your belief that the job analysis and job description are in compliance with state and federal regulations.
  5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Formulate HRM strategies and policies to recruit, select, place, and retain the most efficient and effective workforce.
  • Develop effective talent management strategies to recruit and select employees.
  • Design processes to manage employee performance, retention, and separation.
  • Use technology and information resources to research issues in strategic human resource development.
  • Write clearly and concisely about strategic human resource development using proper writing mechanics.

. Review the grading rubric for this assignment for further details on how your work will be evaluated.

Cultural Perspective

Compare culture clashes or basic differences that could account for possible miscommunications, and propose ways to adapt and overcome such differences to enhance intercultural proficiency in your current roles or in a hypothetical situation you develop. Analyze an issue from the unit related to intercultural communication. You may choose from the list below of eligible topics or request professor approval for a specific topic of your choice. Ideas should be fully supported by your own explanations/examples and support material from a credible source. To complete this assignment, a minimum of one reputable source must be cited and referenced in APA style to support your work and outline the guidelines by which you are basing your analysis. This assignment should be at least two pages in length. Review the grading rubric for this assignment for further details on how your work will be evaluated. Topics can include but are not limited to cultural differences related to the following:

  • business etiquette,
  • business practices,
  • communication styles,
  • crisis communication,
  • ethnocentrism,
  • ethical decision-making,
  • gender equality,
  • high-context versus low-contex,
  • individualism versus collectivism,
  • language barriers,
  • nonverbal communication,
  • power distance,
  • prejudices or stereotypes,
  • rules and traditions,
  • regional differences,
  • time orientation,
  • use of social media,
  • workforce diversity,
  • or other topic approved by your professor.

Provide a minimum of three (3) to four (4) bullet points (more if needed) of information or discussion describing specifics on the SHRM-BoCK’s “Behavioral Competencies” 

Human Resource Business Partner (HRBP) Development Your previous contributions addressing a variety of important topics outlined in all previous assignments for this course are deemed essential in supporting the business’ overall organizational structure and competitive advantage strategy. It is now time to consider developing your own HR department team to ensure they have the requisite skills and competencies necessary to perform at high levels over time. Effective and motivated HR business partners (HRBP) will be the key to translating HR and business strategy into action. The Society for Human Resource Management (SHRM) Body of Competency and Knowledge (BoCK) can be an invaluable resource to help develop and certify HR professionals. You must now explain to the management team the components of this model and how it can be leveraged to achieve operational success for the HR department. A 1-hour meeting has been scheduled and the CEO will be in attendance. Create a 20-slide minimum PowerPoint presentation with your script/discussion/commentary in the Notes section of each slide in which you:

1.       Include cover, presentation agenda, conclusion, and reference list slides, all of which may count toward total slide count.

2.       Provide a slide with an overview on the importance of having a highly-developed staff of HR business partners. Be clear with your position. HINT: http://www.scottmadden.com/wp-content/uploads/userFiles/misc/8d0d88c7547b6e2b8f6f6fcba6a9d6b3.pdf

3.       Provide 1-4 slides introducing the SHRM BoCK model and its components. Be sure to highlight each of the areas of the model. NOTE: It is highly recommended to insert an image the actual SHRM BoCK model into the presentation.  Please include speaker notes within the presentation on each slide.

4.       Include in the remaining slides the following required presentation information:

o    Provide a minimum of three (3) to four (4) bullet points (more if needed) of information or discussion describing specifics on the SHRM-BoCK’s “Behavioral Competencies”

o    Provide a minimum of three (3) to four (4) bullet points (more if needed) of information or discussion describing specifics on the SHRM-BoCK’s “HR Expertise; Domains 1 & 2”

o    Provide a minimum of three (3) to four (4) bullet points (more if needed) of information or discussion describing specifics on the SHRM-BoCK’s “HR Expertise: Domains 3 & 4”

o    Provide a minimum of three (3) to four (4) bullet points (more if needed) of information or discussion describing specifics on certifying your HRBP’s.

o    Reminder – good PowerPoints have very few words on the slides themselves—almost all of the information you need to include should be in the Notes.  

5.       Use at least four (4) quality academic resources in this assignment. Note: You may only use the resources listed in the course guide and those that are specifically provided by the instructor. 

Your assignment must follow these formatting requirements:

·

·         Have headings for each section with all bulleted information aligned properly and using the same font and size. Images may be used but must be professional and relevant to the topic.  BE AN UNUSED NOT PREVIOUSLY PUBLISHED POWERPOINT WITH LESS THAN 15% AS IT GOES THRU A CHECKER. The source(s) of all images must be credited with both citation and reference.

·         Include citations and references for all information received from other sources.

·         All bullet point information in the Notes sections must be descriptive and have a minimum of 3-4 full sentences. 

The specific course outcomes associated with this assignment are:

·         Defend the importance of having a highly-developed staff of HR business partners

·         Convince stakeholders of the value in using the SHRM BoCK model to achieve HR operational success.

What is the audience’s general attitude toward the subject? What is the purpose of the message and what does the audience need to know?

Introduction

It is important to remember that practice leads to growth and enhances and preserves our skills. Determined, passionate practice leads to becoming an expert in any given task. The three-step writing process is an easy-to-follow guide for writing routine and persuasive messages, and it is ideal to use when you have to deliver a negative message as well. This process is set up for any form of communication—verbal presentation, online presentation, letter writing, proposals, memos, and more. Practicing the three-step writing process will not only help your communications to be error-free and professional, but it will eventually provide you with the skills for being an expert in your business communication style.

practice part of the planning phase of the three-step writing process—determining your audience and their needs. You will conduct research on the Internet to locate three different companies and find their annual reports, Facebook pages, and blog sites. You will then answer questions pertaining to the companies’ target audiences. imagine you are an employee for each company and are responsible for completing these tasks. It is your duty to research the audience before submitting a message. Note that the message a company sends in their annual report will speak to a different audience than the audience for their Facebook page. Likewise, the audience that reads a company’s blog site might be different than the audiences for the Facebook page or annual report.

Instructions

Search the Internet for an annual report, Facebook page, and blog site for three different businesses. For each type of business communication, identify the following:

  • Who is the audience?
  • What is the audience’s general attitude toward the subject?
  • What is the purpose of the message and what does the audience need to know?

Which of the followings is not a characteristic of board engagement in quality improvement and patient safety identified by the Executive Quality Improvement Survey?

  1. Which of the following best define Risk analysis?A process used by the person or the person’s assigned risk management functions to determine the potential severity of the loss from an identified risk, the probability that the loss will happen, and alternatives for dealing with the risk.

    Working with business units to assist the leaders in understanding risk in business transactions

    Advising staff and leaders on the best approach to manage the new or emerging risk for the organization

    Providing leadership to maintain an understanding of the organization’s mission and goals, and defining who is able to provide direction

2 points

QUESTION 2

  1. The purpose of patient safety is to provide a safe environment, to explore the possibility of failure, and to create “defenses” that will change the current system of operation in order to reduce the potential for failure.True

    False

2 points

QUESTION 3

  1. Patient safety is about the organizational tactics to fix problems. Focus is on individual case, Post- event investigation, Implement tactics to address the event rather than the system failures, Relationship with legal standard of care, Unexpected outcomes drive the process.True

    False

2 points

QUESTION 4

  1. Which of the followings is not a characteristic of board engagement in quality improvement and patient safety identified by the Executive Quality Improvement Survey?The board receives a formal quality-performance- measurement report.

    There is a high level of interaction between the board and the medical staff on quality strategy.

    The senior executives’ compensation is based in part on quality performance.

    The board sets clear policies and procedures to guide the medical staff.

2 points

QUESTION 5

  1. Duty of care requires the board to make responsible and informed decisions on behalf of the organizationTrue

    False

2 points

QUESTION 6

  1. Duty of obedience is the obligation to further the purposes of the organization as set forth in its articles of incorporation or bylaws.True

    False

2 points

QUESTION 7

  1. Medical malpractice, a professional-liability subset of negligence law, has never been criticized on the grounds of inefficiency and poor distributionTrue

    False

2 points

QUESTION 8

  1. Medical malpractice is the longest- standing social- incentive structure that attempts to promote safety in healthcare delivery and represents an ethos of individual responsibilityTrue

    False

2 points

QUESTION 9

  1. Which of the following best describe Enterprise Risk Management?Enterprise risk management is a comprehensive process which evaluates all risk exposures confronting an organization from the top down.

    Enterprise risk management is a process, effected by an entity’s board of directors, management and other personnel, applied in strategy setting and across the enterprise, designed to identify potential events that may affect the entity, and manage risks to be within its risk appetite

    Enterprise risk management process is a broad- based discipline requiring the active involvement of all in healthcare and has risk identification and analysis, risk prioritization, and the implementation and monitoring of risk mitigation initiatives at its core.

    Enterprise risk management is an enterprise- wide process designed to identify potential events that may affect the entity, determine the enterprise’s appetite for risk, and manage the event risk according to enterprise objectives.

    All of the above.

2 points

QUESTION 10

  1. Which of the following best define Financial Risk?The business of health care is the delivery of care that is safe, timely, effective, efficient, and patient-centered within diverse populations.

    These risks affect the profitability, cash position, access to capital or external financial ratings through business relationships, or the timing and recognition of revenue and expenses.

    Risks associated with brand and reputation, business strategy, and failure to adapt to a changing healthcare environment, changing customer priorities, and competition.

    Refer to the organization’s most valuable asset: its workforce. This is an explosive area of exposure in today’s tight labor and economic markets

2 points

QUESTION 11

  1. Which of the following best define Operational Risks?The business of health care is the delivery of care that is safe, timely, effective, efficient, and patient centered within diverse populations.

    These risks affect the profitability, cash position, access to capital or external financial ratings through business relationships, or the timing and recognition of revenue and expenses.

    Risks associated with brand and reputation, business strategy, and failure to adapt to a changing healthcare environment, changing customer priorities, and competition.

    Refer to the organization’s most valuable asset: its workforce. This is an explosive area of exposure in today’s tight labor and economic markets

2 points

QUESTION 12

  1. The Sarbanes– Oxley Act of 2002 (SOX) requires management of public companies, both large and small, to annually assess and report on the effectiveness of internal control over financial reporting.True

    False

2 points

QUESTION 13

  1. Which of the following best define Benchmarking?Allows risk managers or healthcare organizations to look outside their own setting to identify best performers in the industry. When processes are to be evaluated, healthcare organizations may wish to look outside the healthcare industry to identify other service providers who have excelled at the same or similar function.

    Collect only data elements from within their own organization. The data can be analyzed after the first data collection to identify best performers at the unit or department levels.

    Process of collecting and analyzing data to identify trends in performance and, when compared with other collectors of the same data, identifying best performers and determining if interventions that were introduced to address identified problems yielded the desired results.

    All of the above

2 points

QUESTION 14

  1. Which of the following best define Internal Benchmarking?Allows risk managers or healthcare organizations to look outside their own setting to identify best performers in the industry. When processes are to be evaluated, healthcare organizations may wish to look outside the healthcare industry to identify other service providers who have excelled at the same or similar function.

    Collect only data elements from within their own organization. The data can be analyzed after the first data collection to identify best performers at the unit or department levels.

    Process of collecting and analyzing data to identify trends in performance and, when compared with other collectors of the same data, identifying best performers and determining if interventions that were introduced to address identified problems yielded the desired results.

    All of the above

2 points

QUESTION 15

  1. Which of the following best define External or Competitive Benchmarking?Allows risk managers or healthcare organizations to look outside their own setting to identify best performers in the industry. When processes are to be evaluated, healthcare organizations may wish to look outside the healthcare industry to identify other service providers who have excelled at the same or similar function.

    Collect only data elements from within their own organization. The data can be analyzed after the first data collection to identify best performers at the unit or department levels.

    Process of collecting and analyzing data to identify trends in performance and, when compared with other collectors of the same data, identifying best performers and determining if interventions that were introduced to address identified problems yielded the desired results.

    All of the above.

2 points

QUESTION 16

  1. Which of the following are the claims data collected as part of the benchmarking process aggregated to establish rates?Number of incidents per year.

    Number of potentially compensable events.

    Number of claims per year.

    All of the above.

2 points

QUESTION 17

  1. Benchmarking is risk management can be both a challenging and exciting activity, yielding valuable information that can provide direction to the organization.True

    False

2 points

QUESTION 18

  1. Which areas could Risk Managers add value to the administration of Workers Compensation?Risk Financing

    Loss Prevention

    Loss Mitigation

    Claims Administration

    All of the above

2 points

QUESTION 19

  1. Claims Administration: handling workers’ compensation claims bears some resemblance to handling professional-liability or general- liability claims, except fewer issues are subject to dispute and the payments are controlled by statutory schedules. The extensive medical knowledge gained from professional liability claims becomes very beneficial in workers’ compensation because most issues are resolved by medical opinion.True

    False

2 points

QUESTION 20

  1. Loss Mitigation: Reducing the accidents giving rise to workers’ compensation claims can be incorporated easily into the risk manager’s role. Given the volume of workers’ compensation incidents, it is usually possible not only to analyze the loss history to pinpoint likely sources of problems but also to demonstrate improvements using the loss data.True

    False

2 points

QUESTION 21

  1. Which of the followings is NOT one of the 10 events on the National Quality Forum’s “never-events” list?Objects left in the body during surgery

    Mismatched blood transfusion

    Air embolism

    Cancer

2 points

QUESTION 22

  1. Is Vascular-catheter- associated infections one of the 10 events on the National Quality Forum “never-events” list?True

    False

2 points

QUESTION 23

  1. Obstetrics and Neonatology, Anesthesia and Emergency Medicine were those clinical areas given early risk modification efforts because:Patients were often highly vulnerable to errors.

    Providing care required or was supplemented by the use of complex technology.

    The injuries suffered were significant and often deadly.

    A and B only

    All of the above

2 points

QUESTION 24

  1. A high-reliability organization (HRO) is a complex high-hazard organization that is prone to unexpected error or injury.True

    False

2 points

QUESTION 25

  1. The platform for patient safety and the rationality of promoting a culture of high reliability is predicated on multiple important competencies:The ability to reinforce the systems and structures to promote safety based on evidence drawn from the science of safety.

    The ability to create a culture that develops and supports those who provide care and services to allow for greater capacity for teamwork, risk awareness, risk mitigation, and resiliency.

    The ability to focus and align resources to create and promote advancements in safety.

    The commitment to assure that evidence-based, patient-centered and system-centered work is done.

    All of the above

2 points

QUESTION 26

  1. Which of the following states the concept that reduces the probability of accident and harm?Health care is a complex system, and complex systems are inherently risk-prone, particularly operating rooms, intensive care units, and emergency rooms.

    People, no matter how competent and vigilant, are fallible because they are human and therefore physically and psychologically limited in memory capacity and the ability to deal with simultaneous multiple cognitive demands.

    People create safety by defending against risk and intercepting error before it reaches the patient.

    Safety is a system and can pose threats of failure from inadequate or clumsy equipment, fatigue- inducing schedules, flawed or incomplete procedures, excessive incentives for production, and risk-prone professional and organizational cultures often associated with faulty communications.

    All of the above.

2 points

QUESTION 27

  1. Which of the following are safety principles from industry to incorporate into daily work?An employee- training process that trains staff in effective teamwork, decision making, risk awareness, and error management.

    Policies and procedures that simplify and standardize work processes and products.

    A commitment to designing self-correcting systems or redundant systems.

    Systems and processes that reduce reliance on human memory through protocols, checklists, and automated systems.

    All of the above.

2 points

QUESTION 28

  1. Which of the following are generally the most common allegations of malpractice problems associated with emergency medicine related to a failure to diagnose?Fractures

    Myocardial Infarctions

    Complications of lacerations, including tendons and nerves

    Foreign bodies in wounds

    All of the above.

2 points

QUESTION 29

  1. Which of the following is considered Primary Allegations Arising out of Obstetric Neonatal Care?Infant neuromuscular development problems

    Maternal hemorrhage

    Maternal or infant death

    Delay in failure to treat fetal distress–delayed Cesarean section

    All of the above

2 points

QUESTION 30

  1. The most frequent allegations related to surgery are:Postoperative complications, including death

    Inadvertent acts and Inappropriate procedures

    Unnecessary surgery and Retained foreign bodies

    d. Postoperative infection

    All of the above

2 points

QUESTION 31

  1. Informed Consent is not important when discussing risk management in surgery and anesthesia.True

    False

2 points

QUESTION 32

  1. Which of the following is an example of engineered patient safety practice?Requiring computerized physician order entry

    Mandating pre-procedure “time-outs” and checklists

    Communication tools including situation background analysis recommendation

    The use of approved and restricted abbreviation lists for clinical documentation

    All of the above

2 points

QUESTION 33

  1. Lean organizations see that every problem and cause of variation, whether a highly visible severe harm event must be addressed to prevent the problem from becoming a severe harm.True

    False

2 points

QUESTION 34

  1. Which of the following is one of the Applicability to Risk Management?Prevention of adverse events

    Mitigation of outcomes

    Reduction of claim likelihood

    A and C

    e. A, B, and C

2 points

QUESTION 35

  1. Which of the following procedures requires Express Consent?Surgery (major/minor)

    Anesthesia

    Radiographic imaging

    Blood, blood product transfusion, and Biopsies

    All of the above

2 points

QUESTION 36

  1. The two principal types of consent are implied consent and expressed consent.True

    False

2 points

QUESTION 37

  1. The implied consent is based on either verbal or written expression from the patient that a proposed course of treatment is acceptable.True

    False

2 points

QUESTION 38

  1. Expressed Consent is based on an unspoken understanding between the treating physician and the patient that a proposed method of treatment is advisable and suitable to both parties.True

    False

2 points

QUESTION 39

  1. Components of clear communication include the ability to speak and write plainly about health information, to effectively use visual aids, to implement teach-back techniques in which patients’ true comprehension is tested, to provide interpreter services when required, and to provide culturally competent care to all patients.True

    False

2 points

QUESTION 40

  1. The Joint Commission Resources published “ Strategies for Addressing Health Care Worker Fatigue” and named education as the foundation of raising awareness and thereby reducing fatigue in the workplace.True

    False

2 points

QUESTION 41

  1. Handoff communication is the contemporaneous, interactive process of passing patient-specific information from one caregiver or team of caregivers to another for the purpose of ensuring the continuity and safety of the patient’s care.True

    False

2 points

QUESTION 42

  1. Which of the followings are elements that should be included in handoff?Interactive communication that allows for the opportunity for questioning between the giver and receiver of patient information

    Up- to- date information regarding the patient’s condition, care, treatment, medications, services, and any recent or anticipated changes.

    An opportunity for the receiver of the handoff information to review relevant patient historical data

    Interruptions during handoffs are limited to minimize the possibility that information fails to be conveyed

    e. All of the above

2 points

QUESTION 43

  1. SBAR stands for Situation, Background, Assessment, and RecommendationTrue

    False

2 points

QUESTION 44

  1. The SBAR system is helpful but does not always meet the criteria needed for a complete and safe handoff.True

    False

2 points

QUESTION 45

  1. The hospital setting most handoff communication policies for nurses include the following:Handoffs must be interactive so that the nurse receiving the patient has the opportunity to question and confirm what is reported.

    There should be minimal interruptions. The content of the report should be objective, concise, and related to the patient’s care.

    Nurses are responsible for all handoff communications to contain specific information such as age, gender, diagnosis, allergies, medications, and code status.

    A and B only

    All of the above

2 points

QUESTION 46

  1. Plan-do-check-act is an approach to systematic process improvement and patient safety promotion.True

    False

2 points

QUESTION 47

  1. There is no fundamental responsibility of the hospital board to the community regarding patient safety or quality care.True

    False

2 points

QUESTION 48

  1. When managing clinical risk, the initiative should include hiring the right staff or offering additional training to current staff.True

    False

2 points

QUESTION 49

  1. The CMS strategy of pay for performance helps place patient safety responsibility on physicians.True

    False

2 points

QUESTION 50

  1. A focus on physician competency and the requirement for medical staff to be active in QA initiatives  can ensure safe, quality care.True

    False

What are the seven most common methods she should make sure to address with the company’s marketing?

.Which of the following is the primary purpose of any channel of distribution?

Select one:

a. to generate models of efficiency and streamline organizational outcomes

b. to create a relationship between a variety of businesses and organizations

c. to bridge the gap between a product’s producer and a product’s user

2.A company failed to coordinate a clear message across all of the IMC channels it was using to market its products and services. What are the ramifications of this misstep?

Select one:

a. The target audience is clear about the company’s offerings.

b. The effective and consistent message is reinforced over and over through the various IMC campaigns.

c. The customers are confused as a result of the wasted resources, time, and money.

3.A crude oil company is recovering after a oil tanker spill this month. It is trying to rebuild a positive image about its brand while at the same time strengthen its good relationships with influencers and generate public goodwill. What is the most effective marketing tool for it to use to accomplish all of its goals?

Select one:

a. focus its efforts with public relations

b. focus its efforts on advertising

c. focus its efforts on direct marketing

4.A dish soap company’s marketing campaign goal is to increase the sales of its new spring-fresh-scented product in grocery stores. The company’s objective drives it to select a point-of-sale enticement as the most effective strategy. Which communication method would most likely work best to meet the company’s goal?

Select one:

a. sales promotions

b. public relations

c. personal selling

5.A new marketing employee for an international company is learning to coordinate all of the company’s marketing methods. What are the seven most common methods she should make sure to address with the company’s marketing?

Select one:

a. advertising, direct marketing, personal selling, sales promotions, public relations, guerrilla marketing, and digital marketing

b. indirect marketing, personal selling, exhibitions, sales promotions, public relations, guerrilla marketing, and generational marketing

c. advertising, direct marketing, personal selling, sales promotions, public relations, monkey marketing, and digital marketing

6.Advertising encompasses three primary objectives. One objective is to remind customers of the need for the product or service and the benefits it provides. A second objective is to persuade customers try a new product, remain loyal, or switch brands. What is the third primary objective of advertising?

Select one:

a. comparative abstraction advertising

b. informative advertising

c. mindfulness advertising

7.If a company needs to stimulate revenue or provide extra value or incentives to its customers or distributors for a short period of time, which marketing tool would be best for the company to use?

Select one:

a. personal sales

b. sales promotions

c. guerrilla marketing

8.If a company uses in-person interactions to sell a product or service through sales representatives, which this type of communication method is it using?

Select one:

a. public relations

b. personal selling

c. direct marketing

9.If a marketer is to execute an effective marketing strategy using IMC, which aspects should he or she consider? Select all that apply:

Select one or more:

a. consider the stage of the product life cycle that the product or service

b. identify which tools are the best fit for the audience and marketing objectives

c. determine how to deliver a unified message and coordinated approach across the marketing tools

10.In order for the sales process to begin, which initial step must be taken?

Select one:

a. leads need to be generated and qualified

b. solutions need to be presented and concerns resolved

c. relationships need to be built and needs discovered

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