Write a letter to an applicant (see below) congratulating him on his acceptance and welcoming him to the organization.

You are in charge of an exclusive student organization and have the task of notifying new members of their acceptance. Write a letter to an applicant (see below) congratulating him on his acceptance and welcoming him to the organization. Feel free to use creativity when defining the club’s purpose (nonprofit, community-building, sports or cultural). You select the scenario that is most applicable to your interests.

Preparation:

Review Chapter 7: Writing Routine and Positive Messages (Especially pgs. 172-173)

Format:

Use the modified block letter format for this assignment. Please refer to page 421-423 for an explanation of the block and modified block formats. The example in your book on page 422 is a block format letter while the example on page 423 is modified block letter format. Please note the differences carefully.

The format of your letter tells the reader a lot about your professionalism and your organization’s credibility. Pay particular attention to your letter’s margins, line spacing, font type and size, and placement of letter parts such as the return address, date, inside address, salutation, complimentary close, and signature block.

Your applicant’s information is as follows: Eric Ramirez, 555 SW 8th St. #503, Miami, FL 33199. You can create your own student organization name (Chemists Who Care, Multicultural Student Alliance, etc.) as well as your title in the organization (President, Secretary, Director of Outreach, etc.).

Recommended Organization

Introduction/Opening: Begin your letter with an introductory paragraph that states your purpose and congratulates the applicant on his/her acceptance. You can even reference the exclusivity of the club and the great achievement of being admitted.

Body/Discussion: In the first paragraph of the body include information that refreshes the reader’s memory about your organization and what you do. This could include past events/programs or simply how the applicant may have heard about the club.

In the second paragraph refer to the specific expectations of group members. This could include dates of training/information sessions, required documents, or mandatory attendance to organization meetings.

In the third paragraph of the body (the fourth paragraph of the letter), congratulate the student again on his/her acceptance and emphasize the value this membership will add to his/her resume.

This section could also include a brief list of skills a member of this group may obtain through active involvement in the organization.

Conclusion/Closing: Begin your closing paragraph with a courteous transition and thank the student for his/her interest in your organization. Welcome the student to your exclusive community and conclude your letter by indicating how the reader may contact you if he/she has any questions.

Running Head: BUSINESS LETTER1 Business Letter Name ProfessorInstitutional AffiliationCourseDate BUSINESS LETTER2Multicultural Student AllianceStephen SanchezSecretaryNovember 11, 2015 Mr….

which a customer simply repurchases a good or service that has performed satisfactorily in the past.

SaveQuestion 1 (1 point)

A straight re-buy is a recurring purchase decision in

which a customer simply repurchases a good or service that has performed satisfactorily in the past.

Question 1 options:

True

False

SaveQuestion 2 (1 point)

Select the scenario that best illustrates B2B marketing in action.

Question 2 options:

Joe is watching TV and sees a commercial for the new Ford truck.

Michelle is reading a whitepaper created by TXM Automation Co. titled “How Automation Can Save Your Company Money.”

Sarah drives to work and see a billboard for Tower Law Offices.

Matt is on Twitter and sees a Promoted tweet that reads: Dreaming of a Big Deal? Get any size coffee + donut for just $2!

SaveQuestion 3 (1 point)

B2B sales cycles are typically short because the purchasing decision is an emotional buy.

Question 3 options:

True

False

SaveQuestion 4 (1 point)

The executives personal brand is an important factor for B2B marketing.

Question 4 options:

True

False

SaveQuestion 5 (1 point)

Which statement is true?

Question 5 options:

B2B marketing is typically long sales cycle with high sales volumes, low value and short term relationships.

B2B marketing is typically short sales cycles with low sales volumes, high value and long term relationships.

B2B marketing is typically long sales cycles with low sales volumes, low value and long term relationships.

B2B marketing is typically long sales cycles with low sales volumes, high value and long term relationships.

SaveQuestion 6 (1 point)

When an organization is looking to reduce expenses, it is typically the marketing budget that gets cut first.

Question 6 options:

True

False

SaveQuestion 7 (1 point)

It’s most important to have a message that focuses on the features of your product when creating a campaign.

Question 7 options:

True

False

SaveQuestion 8 (1 point)

Perfectionism is very objective and all marketers should strive for perfect.

Question 8 options:

True

False

SaveQuestion 9 (1 point)

One of the best ways to prevent yourself from living in the past is to be a watchful consumer, paying attention to how companies are marketing and selling to you and emulating those best practices.

Question 9 options:

True

False

SaveQuestion 10 (1 point)

Measurement and data is not as important as brand awareness and obtaining awards for your creativity.

Question 10 options:

True

False

SaveQuestion 11 (1 point)

Every element of marketing campaigns can be tested including the target audience, offers, benefits, messaging, media, copy and graphics.

Question 11 options:

True

False

SaveQuestion 12 (1 point)

Select the item that best showcases an example of a company that is focusing on what doesn’t matter.

Question 12 options:

Jim’s Widgets are redesigning their website because they have a goal to increase the conversion rate of online orders by 15% this year.

Peterson & Phillips are preparing for their next trade show. Last year the booth was 10′ x 10′ and this year, they are considering expanding to a 20′ x 10′ booth.

Orbital Inc. is preparing an email campaign to upsell their current customers on the new accessories line that is available.

Elite Systems has evaluated the source of new business from the last 3 years and determined that paying for ads in Plastics Magazine did not generate any new opportunities, so they are cancelling the advertising contract.

SaveQuestion 13 (1 point)

The definition of business-to-business marketing is the organizational purchase of goods or services to support production of other goods and services for daily company operations or for resale.

Question 13 options:

True

False

SaveQuestion 14 (1 point)

Marketing and Sales are typically separate functions within a company and best practices are to keep the marketing people focusing on marketing while the sales people focus on sales. No need for the two functions to communicate.

Question 14 options:

True

False

SaveQuestion 15 (1 point)

ADS’s marketing team is focusing on content marketing for 2018. ADS creates custom point of purchase display systems for retail stores across the US. They also offer a catalog of prefabricated display systems. The goal of the content marketing strategy is both brand awareness and lead generation. Select the strategy that would best suit them.

Question 15 options:

The marketing team at ADS will focus on creating lots of blog posts (targeting 2 new posts a week) about the different products that they offer because the search engines love content. In addition, they will share each blog post on Facebook and Twitter on a weekly basis to keep pushing the message out.

The marketing team at ADS will focus on leveraging the CEO’s LinkedIn profile since he is well connected. Once a week the CEO will post an article on LinkedIn about the benefits of point of purchase displays.

The marketing team at ADS will focus on producing three quality whitepapers. Each topic will resonate with a pain that the industry faces and will be an educational tool. Once someone signs up for the whitepaper, they will then be part of a drip email campaign that nurtures the lead and has compounding value in its messaging.

The marketing team at ADS will make a lot of YouTube videos that demonstrate the display systems in use. These videos will then be shared on other social media channels including Facebook, Twitter and LinkedIn.

SaveQuestion 16 (1 point)

Thought leadership and education is typically how a relationship starts in B2B.

Question 16 options:

True

False

SaveQuestion 17 (1 point)

When asked, where do you typically start your research for a future business purchase, most respondents answered Google.

Question 17 options:

True

False

SaveQuestion 18 (1 point)

Which statement is true?

Question 18 options:

B2B buyers usually know a lot about your company before they even contact you.

B2B buyers typically make buying decisions based on the lowest price in the bidding process.

B2B buyers don’t use social media.

B2B buyers expect you to cold call them if you want to win their business.

SaveQuestion 19 (1 point)

Crowdsourcing is only effective in the B2C marketplace.

Question 19 options:

True

False

SaveQuestion 20 (1 point)

Consistency pays off in B2B marketing. Always-on B2B marketers see better results than discrete campaigns

Question 20 options:

True

False

SaveQuestion 21 (1 point)

How many people on average are now involved in the buying decision process in B2B organizations?

Question 21 options:

1

3

5

7

SaveQuestion 22 (1 point)

Which statement about a SWOT analysis is true?

Question 22 options:

Strengths and Weaknesses are external; Opportunities and Threats are internal.

Strengths and Opportunities are internal; Weaknesses and Threats are external.

Strengths and Weaknesses are internal; Opportunities and Threats are external.

Strengths and Opportunities are external; Weaknesses and Threats are internal.

SaveQuestion 23 (1 point)

Strengths within a SWOT analysis might include:

Question 23 options:

Expertise, financial security, reputation in the marketplace

List of competitors, resources your company does not have

A new market to target, market trends

Upcoming tradeshows, advertising metrics

SaveQuestion 24 (1 point)

Every B2B sales process is the same.

Question 24 options:

True

False

SaveQuestion 25 (1 point)

Content can have an impact on the buyer’s decision to purchase from the vendor.

Question 25 options:

True

False

SaveQuestion 26 (1 point)

Which statement is not a true statement about content marketing?

Question 26 options:

Content marketing engages prospects well before they are ready to buy.

Businesses should utilize content marketing to offer their expertise.

Content marketing should include product pitches and self-endorsement.

Businesses should identify the pain points with a customer and utilize content marketing to solve those pains.

SaveQuestion 27 (1 point)

Content marketing is only effective in the awareness stage of the buying process.

Question 27 options:

True

False

SaveQuestion 28 (1 point)

When creating content for your marketing, you should remain a generalist and only share information that will be attractive to the masses.

Question 28 options:

True

False

SaveQuestion 29 (1 point)

The definition of marketing research is any activity that involves gathering and/or evaluating information to be used to assist the business decision-making process.

Question 29 options:

True

False

SaveQuestion 30 (1 point)

The most effective content to create should always come from the CEO.

Question 30 options:

True

False

There will be 200 network connections on each floor with an additional 100 network connections in the data centers located on the third floor of each building.

Telecommunications Network Security Plan Project Assignment

The Acme Corporation is a new startup that wishes to sale their new phone to the public called Acmephone, a more secure version of the phone to business organizations, called the Acmephone B+, and highly secure version of the phone, called the Acmephone G+, to the government. Due to the fear of corporate espionage and government security requirements, there are many security concerns that must be addressed.  As a security professional, you have been employed to design a network infrastructure for their two campuses located in Atlanta and Cincinnati based upon the following specifications:

1.     There needs to be a constant connection between the two locations that can carry at least 50 Mbps of data.

2.     Each facility has three floors. The buildings are rectangular with each floor being 350’x350’.

3.     There will be 200 network connections on each floor with an additional 100 network connections in the data centers located on the third floor of each building.

4.     The primary data center will be located at the Atlanta location.

5.     There will be a failover data center at the Cincinnati location.

6.     Each location should be protected from intrusions that are not limited to state change attacks.

7.     The Atlanta location will house the two secure development teams. As such, it will need the most security. To further complicate the design, there will be database servers and the corporate Web servers housed at that location as well.

8.     There will be database servers located at the Cincinnati site.

9.     The servers must have redundancy.

10.  The solution must have a plan to verify security measures.

Your job is to develop a network design to meet the requirements above.

1.     You should submit a network drawing listing the network’s topology including any necessary hardware.

2.     You should list any recommended cable.

3.     You can recommend wiring closets wherever you need them.

4.     You should recommend ways to assure that you are not getting attacked.

5.     You should build traps to stop attackers.

6.     You should recommend any WAN or wireless technologies.

7.     You should recommend any technology needed in the data center for high availability.

8.     Justify your recommendations.

Paper formatting requirements:

Your paper must be submitted as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You should have at least 5 pages, not including Title and Reference pages. Please include appropriate diagrams and images for your network security plan. All academic sources must be cited using the latest APA guidelines. Section and Sub-section headings should be used throughout the paper. Please review APA guidelines here: https://owl.english.purdue.edu/owl/resource/560/01/ for reference.

·       For in-text citations, the citation needs to go inside the end of the sentence. For example: This is my sentence on APA formatting (APA, 2016).

·       For references, this list should start on a new page at the end of your document with a hanging indent (the title of the page should be References). You do not need to include the retrieved date. Here are some examples:

Smyth, A. M., Parker, A. L., & Pease, D. L. (2002). A study of enjoyment of peas. Journal of Abnormal Eating, 8(3), 120-125. Retrieved from http://www.articlehomepage.com/full/url/

Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make Websites, 149. Retrieved from http://www.alistapart.com/articles/writeliving

De Huff, E. W. (n.d.). Taytay’s tales: Traditional Pueblo Indian tales. University of Pennsylvania. Retrieved from  http://digital.library.upenn.edu/women/dehuff/taytay/taytay.html

·       Start your paragraph with an indent (tab).

·       Use section and sub-section headings

. What are the strengths and weaknesses of the Campbell Soup Company’s marketing information system?

You might think that a well-known, veteran consumer products company like the Campbell Soup Company has it made. After all, when people think of soup, they think of Campbell’s. Selling products under such an iconic brand name should be a snap. But if you ask Denise Morrison, CEO of Campbell, she’ll tell you a different story. Just a few years ago, when Morrison took over as head of the world’s oldest and best-known soup company, she faced a big challenge—reverse the declining market share of a 144-year-old brand in a mature, low-growth, and fickle market characterized by shifting consumer preferences, ever-expanding tastes, and little tolerance for price increases. Turning things around would require revitalizing the company’s brands in a way that would attract new customers without alienating the faithful who had been buying Campbell products for decades.

Morrison had a plan. A core element of that plan was to maintain a laser-like focus on consumers. “The consumer is our boss,” Morrison said. “[Maintaining a customer focus] requires a clear, up-to-the-minute understanding of consumers in order to create more relevant products.” Morrison’s plan involved transforming the traditional stagnant culture of a corporate dinosaur into one that embraces creativity and flexibility. But it

also involved employing innovative methods that would allow brand managers and product developers to establish the cus- tomer understanding that was so desperately needed. In other words, marketing research at the Campbell Soup Company was about to change.

Reading Consumers’ Minds

Soup is a well-accepted product found in just about everyone’s pantry in the United States. However, not long ago, Campbell researchers discovered that marketing soups presents unique problems. People don’t covet soup. Sure, a steaming bowl of savory soup really hits the spot after coming in out of a bitingly cold rain. But soup is not a top-of-mind meal or snack choice, and it’s typically a prelude to a more interesting main course. The bottom line—consumers don’t really think much about soup, making meaningful marketing research difficult.

For years, Campbell researchers relied on good old paper- and-pencil surveys and traditional interviews to gain consumer insights for making ads, labels and packaging, and the products themselves more effective. But Campbell’s experience with such traditional marketing research showed that traditional methods failed to capture important subconscious thoughts, emotions, and behaviors that consumers experience when shop- ping for soup.

So instead, to get closer to what was really going on inside consumers’ hearts and minds, Campbell researchers began employing state-of-the-art neuroscience methods. They outfitted shoppers with special vests that measured skin-moisture levels, heart rates, depth and pace of breathing, and postures. Sensors tracked eye movements and pupil width. Then, to aid interpretation, such biometric data was combined with interviews and videos that captured each shopper’s experiences.

The high-tech research produced some startling insights. Campbell knew that people hold strong emotions associated with eating soup. After all, who doesn’t remember getting a hot bowl of soup from Mom when they were sick or cold? But the new biometric testing revealed that all that warmth and those positive emotions evaporated when consumers confronted the sea of nearly identical red and white Campbell’s cans found on a typical grocery store soup aisle.

In the past, the top of a typical store shelf display featured a large Campbell’s logo with a bright-red background. But the new research showed that such signs made all varieties of Campbell’s Soup blend together, creating an overwhelming browsing situation and causing shoppers to spend less time at the aisle. The biometric research methods also revealed that the soup can labels themselves were lacking—the big bowl of soup on a Campbell’s label was not perceived warmly, and the large spoon filled with soup provoked no emotional response.

Bases on these research insights, in an attempt to prompt and preserve important consumer emotions surrounding soup consumption, Campbell’s began evaluating specific aspects of its displays, labels, and packaging. This led to seemingly small but important changes. For starters, the Campbell’s logo is now smaller and lower on the shelf, minimizing the overwhelming “sea of cans” effect. To further encourage browsing, can labels now fall into different categories, each with distinguishing visual cues. Varieties like Beef Broth and Broccoli Cheese, which are typically used as ingredients in recipes, feature a narrow blue swath across the middle of the can with a “Great for Cooking” label. A green swath and the label “98% Fat Free” characterize reduced-fat varieties. Tomato Chipotle & Olive Oil, part of Campbell’s “Latin Inspired” line, features a black background rather than the traditional white. And top-sellers such as Chicken Noodle, Tomato, and Cream of Mushroom feature the plain traditional label with the center medallion, immortalized by Andy Warhol’s larger-than-life recreations of Campbell’s soup cans. As for bringing out those warm emotions, Campbell’s labels are now adorned with steam rising off a larger, more vibrant picture of the featured soup in a more modern white bowl. The nonemotional spoons are gone as well.

Can such minor label changes make a real difference? Yes, they can. Campbell’s claims that its sales of condensed soups are up by 2 percent since making the changes. That may not sound like much, but even a small sales bump applied to a $2 billion consumer brand means real money. The sales jump also indicates that consumers are receiving greater value through a more fulfilling shopping experience.

Diving Deeper for Insights

Although the insights from Campbell’s biometric marketing research have proven valuable, it will take more to capture the attention of a new generation of customers and stay attuned to

the changing nature of consumer food tastes and preferences. Additionally, the Campbell Soup Company makes and markets much more than just soup these days. Over the years, the company has added or created such brands as Pepperidge Farms, Swanson, Pace, Prego, V8, Bolthouse Farms, and Plum Organics. Today, Campbell’s house of packaged food brands includes something for just about everyone. With that kind of product portfolio, maintaining and creating relevant products based on a clear, up-to-the-minute understanding of consumers is an especially daunting proposition.

To capture clear and contemporary customer insights, Campbell’s researchers turn to deep dive marketing research— qualitative methods employed in the fields of anthropology and other social sciences for up-close-and-personal study. Camp- bell’s researchers and marketers dive in and spend time with consumers on their own turf. “We’re in their homes,” says Charles Vila, Campbell’s vice president of consumer and customer insights. “We are cooking with them; we’re eating with them; we’re shopping with them.” By spending hours at a time with consumers and observing them in their natural environments, researchers can unlock deep consumer insights of which customers themselves are often not aware.

By employing deep dive marketing research methods, Campbell researchers have identified six different consumer groups, each with an extensive profile. For each of these groups, Campbell has created six fully equipped kitchens at its Camden, New Jersey, headquarters, each designed to mirror the homes of consumers in the six groups. Each kitchen has a unique design, with different appliances, different features, and, most importantly, different food in the cabinets and refrigerators.

At one end of the spectrum is the group called “Uninvolved Quick Fixers.” These are individuals and families who are not acquainted with or into cooking. Their kitchens are strewn with pizza boxes, and collections of takeout menus adorn their fridges. Their stoves and ovens often look like they’ve never been touched. “They’re doing a lot of microwaving and frozen foods,” explains the manager of Campbell’s test facilities.

At the other end of the spectrum is group six, the “Passionate Kitchen Masters.” Their kitchens tend to be filled with well-used, high-end appliances. Their refrigerators are stuffed with fresh produce, dairy, and meats. Gourmet sauces and artisanal breads and pastas are complemented by a wide variety of spices.

Such levels of detail help Campbell marketers discover and understand existing and developing trends in each consumer group as well as in the general market. For example, ginger is in. Only a few years ago, this herb was something found only in ethnic restaurants or in obscure recipes. But now its popularity is soaring. Campbell expects that it will soon be an important ingredient for each of the six consumer segments, a valuable insight for developing new products.

Another conclusion from Campbell’s deep dive is that although Passionate Kitchen Masters consume far fewer prepared and packaged foods than other consumers, they still buy a lot of ingredients—such as broth. Broth flies under the radar of most consumers. But for people who like to cook, it’s a sturdy component of soups, sauces, and braised meats. Under both the Campbell’s and Swanson brands, broth is also a $400 million business for the Campbell Soup Company. Applying the 2 percent sales boost resulting from the label changes discussed earlier translates to $8 million sales gains in broth alone. That’s why Campbell’s researchers are so interested in consumer trends, big and small.

The main goal is to enhance the customer’s food experience. For example, Thai dishes are becoming more popular for foodies. But coming up with key ingredients like lemongrass is both time consuming and expensive. “Even for confident cooks, to bring those together, to go and purchase them, and actually blend them in such a way that it actually works, that’s not easy,” says Camp- bell’s vice president Dale Clemiss, who oversees the Swanson and other Campbell brands. Add that to other insights that Campbell’s research has uncovered, and a new broth is born—Swanson Thai Ginger, a broth “infused with flavors of lime, soy sauce, coconut, lemongrass, cilantro, and ginger—a simple way to make delicious restaurant inspired global dishes at home.”

Every marketing research method has pitfalls. So Camp- bell combines multiple research methods. In addition to neuroscience and deep dive research, the company still employs traditional methods of surveys and interviews. The triangulation of data across methods allows for greater accuracy as well as the ability to cover larger consumer samples.

In the packaged foods business, every little bit helps. It’s all about staying in tune with consumers and keeping up with the changes—large and small—in consumer preferences. That philosophy has worked well for the Campbell Soup Company in the past. And as Campbell has dug deeper through multiple marketing research methods, the proof is in the pudding. Last year, Campbell’s corporate revenues were up 2.4 percent, following a 5.1 percent increase the year before. Net profits are steady at 8 to 10 percent. Campbell’s stock price has also increased by nearly 50 percent in the past few years. As the company Web site states, “For generations, people have trusted Campbell to provide authentic, flavorful, and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today.” With the help of Campbell’s marketing research program, it looks like consumers will continue to trust Campbell for generations to come.

Questions for Discussion

1. What are the strengths and weaknesses of the Campbell Soup Company’s marketing information system?

2. What objectives does Campbell have for the marketing research efforts described in this case?

3. Compare the effectiveness of Campbell’s biometric research with its deep dive research.

4. Describe how traditional marketing research could be integrated with Campbell’s research efforts from this case.

Select at least five (5) places you would recruit for a customer service assistant and at least five (5) places you would recruit for production line workers.

Imagine you are the HR manager at a company. You need to hire three (3) new people. One employee will work at the front desk as a customer service assistant, and the other two (2) will work on the production line. Give at least five (5) places you would recruit for each position and explain why each place would be a viable option.

Write a one (1) page paper in which you:

1.       Select at least five (5) places you would recruit for a customer service assistant and at least five (5) places you would recruit for production line workers.

2.       Explain why each place you selected would be a viable option for recruiting employees.

3.       Format your assignment according to the following formatting requirements:

a.        Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

b.       Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

·         Analyze effective recruiting and selection strategies that can be used to meet organizational requirements.

·         Use technology and information resources to research issues in human resource management.

·         Write clearly and concisely about human resource management using proper writing mechanics.

 Provide the  clickable/working URL of each company’s website. (In other words, the URL should not be solely text, but should be highlighted and should direct the reader to be able to click through to the website.)

Search the internet for two CRM software/cloud services that a medium size business might invest in to efficiently conduct their CRM strategy.  For each CRM choice, describe the service, discuss the pros and cons, and give the pricing. Use your own words. Don’t just copy and paste from the web site. If they have an online demo or free trial version, give it a try and tell me what you think. If a demo is not available, let me know that too and how you think that might impact the software provider. Provide the  clickable/working URL of each company’s website. (In other words, the URL should not be solely text, but should be highlighted and should direct the reader to be able to click through to the website.)

Format your submission as follows:

CRM Product 1: Name & type

URL:

Description:

Pricing:

Pros:

Cons:

CRM Product 2: Name & type

URL:

Description:

Pricing:

Pros:

Cons:

Note: Do not attach a file. Post this assignment here as text. That way, I can click on your URLs to see the products you are writing about.

  • Remember, when writing for this class, all papers are considered “formal”; spelling, grammar, critical thinking, proper quoting and citation of material all count toward your grade.
  • The criteria I look at the most is “Critical Thinking.”
  • View the rubric to review how the assignment will be graded before you write.

RubricModule 4 Application RubricModule 4 Application RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCRM Software #1 – URL4 ptsURL is shown and works.0 ptsNo URL given, or doesn’t work.4 pts

This criterion is linked to a Learning OutcomeCRM Software #1 – Description4 ptsSoftware is well described and summarized.2 ptsSoftware is moderately well described and summarized.0 ptsNo Answer4 pts

This criterion is linked to a Learning OutcomeCRM Software #1 – Pros & Cons4 ptsPros & Cons are fully discussed and critical thinking is eveident.2 ptsPros & Cons are moderately discussed and critical thinking is moderately eveident.0 ptsNo Marks4 pts

This criterion is linked to a Learning OutcomeCRM Software #1 – Pricing4 ptsPricing is shown and briefly discussed.0 ptsNo pricing shown.4 pts

This criterion is linked to a Learning OutcomeViewed Demo or trial version.2 ptsYes, and included in analysis.0 ptsNo personal analysis of the software.2 pts

This criterion is linked to a Learning OutcomeCRM Software #2 – URL4 ptsURL is shown and works.0 ptsNo URL given, or doesn’t work.4 pts

This criterion is linked to a Learning OutcomeCRM Software #2 – Description4 ptsSoftware is well described and summarized.2 ptsSoftware is moderately well described and summarized.1 ptsMinimal description.0 ptsNo Answer4 pts

This criterion is linked to a Learning OutcomeCRM Software #2 – Pros & Cons4 ptsPros & Cons are fully discussed and critical thinking is eveident.2 ptsPros & Cons are moderately discussed and critical thinking is moderately eveident.0.8 ptsMinimal Analysis0 ptsNo Answer4 pts

This criterion is linked to a Learning OutcomeCRM Software #2 – Pricing4 ptsPricing is shown and briefly discussed.0 ptsNo Answer4 pts

This criterion is linked to a Learning OutcomeViewed Demo or trial version.2 ptsYes, and included in analysis.0 ptsNo personal analysis of the software.2 pts

This criterion is linked to a Learning OutcomeMechanics4 ptsExceptional writing mechanics2 ptsA few minor grammar/writing mistakes were present.0 ptsAt least three spelling and/or grammar errors were detected.

Explain how communication technology has advanced in the United States in the past five years and how these changes have affected the management process.

Length: Approximately 1500 words (6-7 double-spaced pages)

Use APA style for title and reference pages

Cited Information:  Hynes, G.E. (2015) Managerial communication: Strategies and applications (6th ed.). Thousand Oaks, CA: SAGE Publications, Inc. ISBN-13: 978-1483358550

1.    Explain how communication technology has advanced in the United States in the past five years and how these changes have affected the management process. Include how these changes impact older works and workers from different cultural backgrounds. Then predict how you think communication technology may change in the next five years and the impact it could potentially have.

2.    Read Case 3-3 of the textbook and complete the Project requirement.

Case 3–3

The Potential for Technology

Bill Emory is the operations vice president of a banking firm in California that has forty-eight branch operations. These operations vary from drive-in facilities with ten employees to larger facilities employing as many as 150 people. Employee turnover has always been a major problem in these branches, and no employment strategy has been effective in reducing this problem. The high turnover has made employee training a special problem.

The human resources department is responsible for employee training, but HR charges branch operations for the expenses incurred. The recent expansion in training due to ever-changing services offered by the bank has become extremely costly. Emory has decided it is time to attempt to reduce these costs by implementing some new training strategies. He believes that many of the new communication technologies could be used to save training expenses. In particular, savings could be realized for the branches that are more than 400 miles from the corporate office. (In the past, the training representatives would travel to the branch site, stay overnight, present a one- or two-day training session, and then return. Emory would like to reduce these travel and lodging expenses.) Emory has casually asked the HR manager, Joan Tyson, to investigate communication technology possibilities in training, but no action has been taken; consequently, Emory has decided to write a persuasive letter to Tyson encouraging Tyson’s staff to investigate this subject.

Project

Write a memo to the HR manager, Joan Tyson, which could be used for this purpose. Include one or two specific technologies that might be appropriate, their advantages, and the communication impact that could be expected. Special attention should be given to training for the tellers. For instance, the procedures for recording the various transactions and customer communications should be part of the training.

3.    Read the Back to School (Case 6-1) of the textbook and answer the questions.

Case 6-1

Back to School

Because you are known to be a good writer, the director of human resources has asked you to put together a seminar on written communication for employees in your company who need help. The seminar would cover basic principles of written communication, letters, memos, and formal business reports. Managers have complained to the HR director that their employees do not write well. They produce as evidence sloppily proofread e-mails. The employees, on the other hand, are grumbling that having to attend a writing seminar would be like going back to high school, where a fussy old English teacher berates them over minor punctuation concerns.

Questions

1.    How would you determine who should attend the seminar?

2.    How would you market it so that participants of the seminar would attend willingly rather than through coercion?

3.    How would you organize the seminar? What materials would you use?

4.    What topics would you address in the seminar?

4.    Complete Sections 1, 2, and 5 (A, B, and E for hard-copy textbooks) in the Exercises for Small Groups at the end of Chapter 6.  Also explain which exercise you found most difficult and which you found least difficult, and why.

Exercises for Small Groups

1.    Rewrite the following sentences to eliminate confusing, long words.

1.    Bill received excessive remuneration for his promulgated work according to his professional colleagues.

2.    What form of personal conveyance shall we solicit between the airport and the hotel?

3.    The best operative unit for this interaction is the computer-assisted storage system.

4.    Extel, the computer company, has an inordinate influence on your purchasing agent.

5.    The company terminated their contract with the city as a consequence of their ineffectual payment procedures.

6.    The audience was demonstrating engrossment with the audio-visually mediated presentation.

7.    We received approbation from the executive committee.

8.    This antiquated procedure could be liquidated with a new word processing system.

9.    Last year’s profits were exorbitant in that division.

10. Our assets cannot be utilized to the maximum due to the unavailability of trained human resources.

2.    Rewrite the following sentences using concrete words.

1.    We received a lot of responses to our survey.

2.    The personnel department has expanded in the last several years.

3.    Profits are up throughout the industry.

4.    If we don’t receive the order pretty soon, we will have to cancel it.

5.    Please send your reply as soon as possible.

6.    We would like to receive as many bids as possible.

7.    We need the shipment by sometime next month.

8.    Extel is a large company.

9.    Is it possible to meet next week?

10. We are expecting a rapid rate of inflation.

5.    Change the negative tone and use more courteous words in the following sentences.

1.    We cannot deliver all one hundred units by Friday, March 6.

2.    We don’t provide second mortgages.

3.    We are sorry that your total deposit on the trip cannot be refunded.

4.    No. An extension will not be permitted.

5.    We do not feel that you qualify for the excessive request that you made.

6.    You are not qualified for this position.

7.    The competition provided a much more favorable bid, and they have a reputation for fine service.

8.    Sorry, but the product you requested is no longer available.

Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.

***YOU MUST USE YOUR STRENGTHSFINDER BOOK TO COMPLETE THIS ASSIGNMENT***

Throughout the course we have examined strengths based off the StrengthsFinder assessment. You learned about how and why you approach work in your own unique way, as well as how and why others approach theirwork in their own unique ways. Additionally, you learned the importance of complementary strengths when building teams. Although we all have strengths, we all have areas of opportunity that need coaching and development as well. In this assignment, we will finalize our analysis and understanding of StrengthsFinder by examining how to train and develop employees based on their areas of opportunity.

In Rath’s StrengthsFinder 2.0, a description section for each strength is provided, as well as a section called“Ideas for Action” and “Working with Others.” Use the Ideas for Action or the Working with Others section tohelp you complete Assignment #3.

Imagine you are a manager of a small department whose overall performance has been slowly declining over the past few quarters. You have chosen 2 of your team members to develop a strategy to improve your department’s performance. REMEMBER: These 2 employees have diverse strengths and their own unique way of approaching their work. They will most likely have diverse approaches to this task.

Write a two to four (2-4) page document OR create a two to four (2-4) minute video in which you:

  1. Choose ONE strength for each employee (i.e. Analytical & Relator)? How did each of your 2 employees approach the task based on their unique strengths (i.e. What did the Analytical employee focus on to develop the strategy? What did the Relator focus on to develop this strategy?)?
  2. Based on each employee’s approach (using Rath’s Ideas for Action), how will you train and develop each employee (i.e. In what areas might the Analytical employee need training? In what areas might the Relator employee need training?)? Be specific in your response.

Format your assignment according to the following formatting requirements:

  1. For papers: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
  3. For videos: Be prepared (this is a not a conversation it is a presentation), be professional (appearance, clean background, no external noise or activity.

The specific course learning outcomes associated with this assignment are:

  • Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.
  • Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
  • Use technology and information resources to research issues in management  concepts.
  • If writing a paper: Write clearly and concisely about management concepts using proper writing mechanics. If making a video: Speak clearly and  demonstrated a professional presentation.

Briefly describe which kinds of Turnover are legitimately included in Turnover calculations, and which kinds do not need to be proactively addressed by an organization.

HUMAN RESOURCES MANAGEMENT IN HEALTH CARE SERVICES/LABOR RELATIONS

·       RETENTION AND EMPLOYEE RELATIONS

·    PERFORMANCE MANAGEMENT AND PERFORMANCE EVALUATIONS/APPRAISALS

QUESTIONS TO BE ANSWERED ARE IN GREEN.

·       QUESTIONS HAVE MULTIPLE PARTS – BRIEFLY ANSWER EACH PART.

·       ANSWERS SHOULD BE SHORT – 3-4 SENTENCES PER QUESTION.

·       SINGLE SPACED.

·       12 POINT TYPE.

·       DOWNLOAD THE QUESTIONS FOR THE FINAL, WRITE ANSWERS UNDER THE QUESTIONS, AND SUBMIT THE FINAL DOCUMENT VIA THE ASSIGNMENTS PROCESS.

QUESTION 1: RETENTION AND TURNOVER – WHAT THEY MEASURE, HOW THEY ARE DEFINED, AND WHAT KINDS OF TURNOVER ARE OF MOST CONCERN TO ORGANIZATIONS?

USING ATTACHED READING 1 (SLIDES 7-12), AND READING 2., PAGES 166 – 170, ANSWER THE FOLLOWING:

PART A: BRIEFLY:  What is the difference between what Retention measures, and what Turnover measures in terms of the attachment of employees to organizations? How are the two terms related to each other?

PART B: THERE ARE MANY KINDS OF TURNOVER IN ORGANIZATIONS.

Briefly describe which kinds of Turnover are legitimately included in Turnover calculations, and which kinds do not need to be proactively addressed by an organization.

QUESTION 2: THE VARIOUS DIRECT AND INDIRECT COSTS OF TURNOVER IN HEALTH CARE SERVICES INSTITUTIONS.

USING READING 1 (SLIDES 7-12) AND READING 3, PAGES 1-3, ATTACHED, ANSWER THE FOLLOWING:

PART A:    Briefly describe ONE (1) DIRECT and ONE (1) INDIRECT cost of Turnover to a health care services organization.

PART B: How can Turnover affect Patient Satisfaction and Patient Quality of Care in health care services organizations?

QUESTION 3: RETENTION STRATEGIES – WHY EMPLOYEES LEAVE ORGANIZATIONS/ONE SET OF COUNTERMEASURES.

USING ATTACHED READING 4 – FOR ADDITIONAL IDEAS, LOOK AT READING 1 (SLIDES 14-27), AND READING 2., PAGES 171-179.

Briefly describe ONE (1) of the key strategies managers can use to retain employees – give a brief description of what is involved in using the strategy you have chosen to discuss.

QUESTION 4: RELATIONSHIP OF PERFORMANCE MANAGEMENT TO PERFORMANCE APPRAISAL/EVALUATION

USING READING 5 (SLIDES 3-4, 10-11) AND READING 6, PAGES 157 – 158, ANSWER THE FOLLOWING:

PART A: BRIEFLY describe the definition of and relationship between Performance Management and Performance Evaluation/Appraisal.

PART B: Between Performance Management and Performance Evaluation: Which of these is MOST focused on the long-term strategic success and development of the whole organization, and on mobilizing all of the organization’s employees to support and contribute to that success and development?

QUESTION 5: PREFERRED EVALUATION TOOLS – MANAGEMENT BY OBJECTIVES.

USING READING 8, READING 5 (SLIDES 17 – 20), READING 6, PAGES 168-169, AND READING 7, PAGE 238, ANSWER THE FOLLOWING:

PART A: BRIEFLY: What is the main idea behind using the Management by Objectives approach toward evaluating the performance of individual employees?

PART B: What is ONE (1) PROBLEM with using the MBO approach as a Performance Management and Performance Evaluation tool?

PART C: What is ONE (1) ADVANTAGE of using the MBO approach as a Performance Management and Performance Evaluation tool?

QUESTION 6: PERFORMANCE EVALUATIONS/APPRAISALS – BIASES.

USING READING 9, ANSWER THE FOLLOWING:

Briefly identify and describe ONE (1) of the key biases that managers need to be aware of and to avoid when conducting Performance Evaluations for employees of an organization.

What criteria do you think should be considered when making this decision?•    Imagine that this is your grandparent.         o    How would it affect your family?    

Case studies provide the opportunity to analyze problems and demonstrate your understanding of the concepts in our readings. This project is a collaborative, active learning activity. As you answer and discuss the case, remember to consider a variety of solutions and propose them. Remember, there is typically more than one way to solve a problem. Use your text or other credible, academic resource to support your thoughtful discussion of this case.Case Study Discussion: This week’s project is based on the material in Chapter 9, Understanding Family Needs, Roles, and Responsibilities. Read the case study titled “Mrs. C” and answer the following questions in your initial post. CPart II: Read the case titled “Mrs. C”   and answer the following questions:•    What burdens will this place of her husband?•    On her daughter who lives nearby?•    On her daughter who lives far away?•    How might this affect the relationship between them?•    What services might be needed to enable Mrs. C. to remain in her own home? •    What if the daughters want to put Mrs. C. in a skilled nursing facility but the husband wants to keep her at home?           o    What criteria do you think should be considered when making this decision?•    Imagine that this is your grandparent.         o    How would it affect your family?         o    How would your family respond?