Demonstrate toyour audience how your solution logically meets the problem pointed out in theneed step

Write a Persuasive Speech on the topic below;

Topic: Shouldthe morning-after pill be banned?

Instructions

1.  Typeof Speech: Persuasive Speech (write for or against)

2.  OrganizationalPattern: Use the Monroe’s Motivated Sequence

3.  References: Cite five (5) references throughout the speech

4.  Outline: FullSentence (outline consists of 4 pages – 4th page is the referencepage only)

NOTES

MONROE’S MOTIVATED SEQUENCE

I.  ATTENTIONSTEP: Get the attention of your audience.  This can be done with adetailed story, shocking example, dramatic statistic, quote, etc.  This ispart of your introduction (in addition to stating your thesis, giving a previewof your main points, mentioning your credibility, and telling your audience whythe topic is of concern to them).

II. NEEDSTEP: Show the problem exists; that it is a significant problem, and thatit won’t go away by itself.  Document your statements with statistics,examples, etc.

A. Statement of Need – clear statement ofwhat the problem entails.

B. Illustration of Need – stories togive listeners an initial idea of the problem’s seriousness and scope.

C. Ramification – give numbers

D. Pointing – why thisaudience should care (“we are all high school students”)

III. SATISFACTIONSTEP: Offer solutions for the problem you have shown existin the Need Step.  Address and refute possible objections that might bepresented against your solution, but concentrate on positive aspects of yourplan.

A. Statement ofSolution – Statement of the attitude, belief, or action that you wish theaudience to adopt to solve the problem.

B. Explanation – Explain yoursolution to the audience

C. Demonstration – Demonstrate toyour audience how your solution logically meets the problem pointed out in theneed step

D. Workability- present examples showingthat this solution has worked effectively in the past or that this solution hasbeen advocated by experts in the field.

E. Meeting Objections -Answer possibleobjectives that might be raised

IV.VISUALIZATION STEP:

A. With Plan-whatgood things will happen with your plan?

B. Without Plan-what bad thingswill happen if your plan is not adopted?

V.  ACTIONSTEP: Offer alternatives to your audience that they can do personallyto help solve the problem you have shown exist.  Motivate us to get outand do something!  Wrap up loose ends by giving a review of the thesis,repeating main points, and closing with an impact.  Again, be very specific and very realistic.

A. What theaudience themselves can do to solve the problem

B. What YOU will do or what you aredoing to solve the problem

SAMPLE  OUTLINE

Organ Donation

Attention Getter:  How do you feel when you have to wait forsomething you really, really want? What if it was something you couldn’t livewithout? Well, my cousin was five years old when he found out he needed a newkidney.

SpecificPurpose:To persuade my audience to donate their organs and tissues when they die and toact upon their decision to donate.

Overview: Today I’d like totalk to you about first, the need for organ donors in our area, second, how youcan become an organ donor after you die, and finally, how your family and organdonor recipients benefit from your donation.

Connectwith the audience: One of the peopleon the waiting list for an organ transplant might be someone you know.

ThesisStatement:The need is constantly growing for organ donors and it is very simple to be anorgan donor when you die.

Transition: I’ll begin by telling you aboutthe need for organ donors.

I.  People around the world but also right herein Minnesota, Wisconsin, Iowa, and Illinois, need organ transplants and theyneed our help.

A. The problem is that there is a lack of organs and organ donors who make organtransplantation possible.

1. There is a need for many organs and tissues such as the heart, lungs, liver,kidneys, pancreas, bone, skin, heart valves, and blood vessels (Iowa StatewideOrgan Procurement Organization undated brochure).

2. A new name is added to the national waiting list every 16 minutes. That meansthat 3 people will be added to the list during the time we are in class today.

Transition:I’m sure that you can see the need for people likeyou to donate your organs. The majority of this class has already said theywould like to donate their organs when they die. But you might be asking, well,how can I make sure my organs are donated after I die? Let me tell you.

II. This is how you go about making sure your organs are donated.

A. Talk withyour family about your decision. They will be involved in the donationarrangements when you die. If they do not know your wishes of becoming a donor,your wishes may never be carried out.

B. Mark yourdriver’s license so that your license indicates your intent to donate. Eachstatevaries.

1.  Fill out, sign and carry a uniform donor’s card with you.

2.   This donor card says  what organs you wish to have donated andalso has places for your family members to sign as witnesses after you havediscussed your decision with them (Gundersen Lutheran Hospital [LaCrosse, WI]undated brochure).

Transition:You can see that it isn’t difficult to be an organdonor. Now let’s look at what may happen if you choose to donate your organsand what may happen if you choose not to.

III. Organdonation benefits both the donor’s family and the recipients.

A. If you dodonate your organs, your family and the people who receive your organs mightbenefit in a similar way like this family. A seventeen year old died of headinjuries in a car accident. His mom decided to donate his organs. His heartwent to a prison chaplain, his kidneys went to a mother of 5 children and aVietnam vet. The Vietnam vet is “energetic” and finally is gettinghis college degree. The teenager gave life to others and his family feels asense of satisfaction and comfort that other lives have been touched by his (Universityof Wisconsin Hospital and Clinics 1991 brochure).

B. Theproblem arises when you are thinking about becoming a donor but never doanything about it. Then, no one knows your wishes and your organs will not bedonated. The consequences of this are more people waiting for organs and therewill still be an incredible shortage of available organs.

Transition: As you can easily see, donating yourorgans can be one of the most important decisions you ever make and also thegreatest gift you could ever give.

I’ve toldyou about the need for organ donors in our area, how you can become an organdonor after you die, and finally, how your family and organ recipients benefitfrom your donation. You become a donor by talking to your family and makingsure they know you want to be a donor, fill out and sign a donor’s card, andindicate your wishes on your driver’s license.

Connect back with the Audience: What if the personwaiting on the list needing an organ transplant was someone you loved? Imagineif you had a brother or sister who had unexpectedly died and you were able tomeet the person who received their heart, for example. Think of thesatisfaction and possible comfort knowing that your brother or sister providedlife for somebody else.

Clincher/Call-to Action: I’m going to leaveyou with a short message from Michael Jordan who is a sponsor for the Iowa LifeGift Coalition on Organ and Tissue Donor Awareness and appears in their 1996brochure. “Please make the decision to become an organ and tissue donor. Remember:Share your life. Share your decision.”

How will you create and sustain a positive environment for your team? What are some of the challenges you may incur with team members?

Respond to the assigned questions using the lessons and vocabulary found in the reading. Support your answers with examples and research. Your responses should clarify your understanding of the topic. They should be your own, original, and free from plagiarism. Follow the APA format for writing style, spelling and grammar, and citation of sources.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by analyzing each response for completeness and accuracy and by suggesting specific additions or clarifications for improving the discussion question response.

1.Organizations have tried several different approaches for creating an organizational structure that supports collaboration between the risk management and quality management departments. Which structure do you think would be most effective? Should the departments be combined? Should each department have a manager that reports to the same director? Is there a better alternative? Be sure to explain your answer.

Imagine that you work for a company called Air Inc. Your company is in the middle of merging with another airplane company. Communication with your employees is going to be crucial during this time of change. Change can create a feeling of uncertainty with team members, and as the Vice President you will need to create an environment where your team is open and excited about the changes. In a 2 page paper, cover the following material:

  • How will you create and sustain a positive environment for your team?
  • What are some of the challenges you may incur with team members?
  • How will you make this new merger fun and exciting for your organization?
  • Provide 2 sources.

Please no Plagiarism.

•Creating an online community for collaboration •Deploying a wireless network for customers

Activity #4: Submission          FINAL PROJECT COHESION CASE OVERVIEW  Throughout this course you will own and operate The Broadway Cafe taking advantage of business practices discussed in this text to increase profits, keep the business running, and bring the cafe into the 21st century. Each week, you will focus on a different part of the information systems that the business will use. You will apply managerial business decision-making skills performing a vast array of activities including:    •Using technology to gain a competitive advantage •Building an e-business strategy •Creating an online community for collaboration •Deploying a wireless network for customers •Using CRM to implement marketing campaigns and sales strategies •Dealing with different ethical and information security dilemmas •Project management activities for implementing solutions •Understanding how technology is used throughout a business by all the different functional areas     You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952, and it was a local hotspot for many years.     Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store, and all ordering takes place manually. Your grandfather had a terrific memory and knew all his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a notepad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.     Overview of Project for Unit 1     To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage.     When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. As organizations develop their competitive advantages, they must pay close attention to their competition through environmental scanning. Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology has the opportunity to play an important role in environmental scanning.      Business Dilemma     The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business.       PROJECT INSTRUCTIONS:     Each week you will submit your response to the business situation presented. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format.       Making Business Decisions I     Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes:    •Buyer Power •Supplier power •Threat of substitute products or services •Threat of new entrants •Rivalry among existing competitors     For this part of the project you will write a paper in which you will:    •Perform a detailed Porter’s Five Forces analysis for The Broadway Cafe. •Be sure to highlight entry barriers, switching costs, and substitute products. •Determine which of Porter’s Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century.

Your presentation should be either a 5- to 8-minute video or 10-12 narrated slides with images and detailed speaker notes (between 75 to 100 words per slide), not counting the title and reference page slides, which you must include in both the video and slide presentation.

Option #2: Leadership Analysis Presentation

Attached is the leaders for this project

For this Portfolio Project presentation, you will choose two well-known leaders in different countries and cultures (for example, a leader from the United States and a leader from China). You will compare these two leaders in terms of their leadership styles, their methods for gaining power and influence, and their success and effectiveness as a leader.

The entire portfolio project is worth 35% of your overall grade for this course. Make sure to use research to back up your statements within the paper. You will need to address each of the following as they relate to your two leaders. Each question is worth equal value.

Instructions:

  • A brief background for each leader including a profile of the leader, the organization they work for, the country or culture in which they work, the industry in which they work, their leadership level within the organization (lower level, middle level, executive level), and any other relevant information
  • An overview of the culture in which the leader holds a position of leadership
  • A comparison of the techniques used by each leader to gain power in his or her role within the organization
  • A comparison of how subordinates relate to each leader, including how much influence the subordinates have on each leader in his or her respective culture
  • An analysis of how each leader uses influence to change the behavior of other leaders, co-workers, and subordinates based on his or her respective culture
  • A comparison of the techniques used by each leader to influence employee motivation
  • An analysis of self-destructive tendencies (dark characteristics) of each leader, and how these tendencies affect the leadership effectiveness
  • An analysis of which leadership theory best describes each leader and the reasons why you selected the leadership theory based on research
  • An evaluation of how successful the two leaders are in their respective cultures and ideas for how they could improve their effectiveness given the culture in which they are leaders

Requirements:

  • Your presentation should be either a 5- to 8-minute video or 10-12 narrated slides with images and detailed speaker notes (between 75 to 100 words per slide), not counting the title and reference page slides, which you must include in both the video and slide presentation.
  • You may use your smartphone, webcam, or other video recording device, PowerPoint or an internet-based program such as Prezi or Slide Rocket. Be sure to include the URL of your presentation when using internet-based tools. Paste the URL into a Word document and upload it with your presentation.
  • You may also record your audio/video presentation using the Canvas tools.
  • You must back up your analysis with at least six references not used as required or recommended readings in this course. The CSU-Global Library is a good place to find these sources. You may also use additional credible sources including newspapers, trade journals, government reports, and white papers. You may not use Wikipedia in any CSU-Global course. You may use course required or recommended readings as additional sources over the required six references.
  • Follow the CSU-Global Guide to Writing & APA (Links to an external site.). See the Example PPT Presentation  (Links to an external site.)in the Online Research and Writing Lab for information on presentation development.

Review the Portfolio Project Rubric for more information on how you will be graded on this assignment. Reach out to your instructor with any questions.

Determine design professionals and contractors you will seek to hire and justify Highlight key menu items

For the first phase of your project, you will need to define your project.  The primary element for this milestone is the drafting of a Concept Statement. The concept statement will include the following information;  

  • Describe the type of operation in relation to common food service concepts
  • Identify the target market
    • identify type of cuisine
    • identify location
    • identify competition
    • explain/support decisions to serve that cuisine in that location
  • Determine permits that may be needed and their costs
  • Determine design professionals and contractors you will seek to hire and justify
  • Highlight key menu items
  • Discuss how pricing will be established
  • List the days and hours of operation or explain any variation from the traditional model
  • Determine approximate number of employees; total and by job role
  • Determine the capacity (number of seats) and justify your decision based on expected seat turnover rates
  • Indicate whether there will be a bar (and its capacity) and explain decision
  • Describe the mode of service
  • Discuss planned production approaches (cook to order, scratch versus convenience foods)
  • Determine if baking will be performed on-site and assess needs if so
  • Indicate how soiled dishes and utensils will be handled (cleared by servers; self-bussing, etc.)

DO NOT outline the concept statement by the above elements.  Draft a document you would use to present to investors or partners that includes the above information. 

Writing Guidelines

  • Written communication: Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
  • Length of paper: Actual length will be based on assessing what information is necessary and what is extraneous.  You will need to determine what you need to communicate without adding “fluff” and assuring all identified elements from the instructions are addressed where and when applicable. 

Review the section on using words ethically in Communication in the Real World, Chapter 3.3; then, identify a situation where you believe language could be used unethically in academic, professional, or personal contexts.

  • Review the section on using words ethically in Communication in the Real World, Chapter 3.3; then, identify a situation where you believe language could be used unethically in academic, professional, or personal contexts. Next, suggest three (3) ways your example relates to civility, polarizing language, swearing, or accountability.
  •                                                    Chapter 3.3
  • 3.3 Using Words WellLearning Objectives
  • Discuss how the process of abstraction and the creation of whole messages relate to language clarity.
  • Employ figurative and evocative language.
  • Identify strategies for using language ethically.
  • Have you ever gotten lost because someone gave you directions that didn’t make sense to you? Have you ever puzzled over the instructions for how to put something like a bookshelf or grill together? When people don’t use words well, there are consequences that range from mild annoyance to legal actions. When people do use words well, they can be inspiring and make us better people. In this section, we will learn how to use words well by using words clearly, using words affectively, and using words ethically.Using Words Clearly

    The level of clarity with which we speak varies depending on whom we talk to, the situation we’re in, and our own intentions and motives. We sometimes make a deliberate effort to speak as clearly as possible. We can indicate this concern for clarity nonverbally by slowing our rate and increasing our volume or verbally by saying, “Frankly…” or “Let me be clear…” Sometimes it can be difficult to speak clearly—for example, when we are speaking about something with which we are unfamiliar. Emotions and distractions can also interfere with our clarity. Being aware of the varying levels of abstraction within language can help us create clearer and more “whole” messages.

    Level of Abstraction

    The ladder of abstraction is a model used to illustrate how language can range from concrete to abstract. As we follow a concept up the ladder of abstraction, more and more of the “essence” of the original object is lost or left out, which leaves more room for interpretation, which can lead to misunderstanding. This process of abstracting, of leaving things out, allows us to communicate more effectively because it serves as a shorthand that keeps us from having a completely unmanageable language filled with millions of words—each referring to one specific thing. [1] But it requires us to use context and often other words to generate shared meaning. Some words are more directly related to a concept or idea than others. If I asked you to go take a picture of a book, you could do that. If I asked you to go and take a picture of “work,” you couldn’t because work is an abstract word that was developed to refer to any number of possibilities from the act of writing a book, to repairing an air conditioner, to fertilizing an organic garden. You could take a picture of any of those things, but you can’t take a picture of “work.”

    Figure 3.2 Ladder of Abstraction

    Source: Adapted from S. I. Hayakawa and Alan R. Hayakawa, Language in Thought and Action, 5th ed. (San Diego, CA: Harcourt Brace, 1990), 85.

    You can see the semanticist S. I. Hayakawa’s classic example of the abstraction ladder with “Bessie the cow” in Figure 3.2 “Ladder of Abstraction”. [2] At the lowest level, we have something that is very concrete. At this level we are actually in the moment of experiencing the stimuli that is coming in through our senses. We perceive the actual “thing,” which is the “cow” in front of us (either in person or as an image). This is concrete, because it is unmediated, meaning it is actually the moment of experience. As we move up a level, we give the experience a name—we are looking at “Bessie.” So now, instead of the direct experience with the “thing” in front of us, we have given the thing a name, which takes us one step away from the direct experience to the use of a more abstract symbol. Now we can talk and think about Bessie even when we aren’t directly experiencing her. At the next level, the word cow now lumps Bessie in with other bovine creatures that share similar characteristics. As we go on up the ladder, cow becomes livestocklivestock becomes an asset, and then an asset becomes wealth. Note that it becomes increasingly difficult to define the meaning of the symbol as we go up the ladder and how with each step we lose more of the characteristics of the original concrete experience.

    When shared referents are important, we should try to use language that is lower on the ladder of abstraction. Being intentionally concrete is useful when giving directions, for example, and can help prevent misunderstanding. We sometimes intentionally use abstract language. Since abstract language is often unclear or vague, we can use it as a means of testing out a potential topic (like asking a favor), offering negative feedback indirectly (to avoid hurting someone’s feelings or to hint), or avoiding the specifics of a topic.

    Definitions and Clarity

    Knowing more about the role that abstraction plays in the generation of meaning can help us better describe and define the words we use. As we learned earlier, denotative definitions are those found in the dictionary—the official or agreed-on definition. Since definitions are composed of other words, people who compile dictionaries take for granted that there is a certain amount of familiarity with the words they use to define another word—otherwise we would just be going in circles. One challenge we face when defining words is our tendency to go up the ladder of abstraction rather than down. [3] For example, if I asked you to define the word blue, you’d likely say it’s a color. If I asked you what a color is, you’d tell me it’s a tint or characteristic of the appearance of a particular thing. To define more clearly, by going down the ladder of abstraction, you could say, “It’s the color of Frank Sinatra’s eyes,” or “It’s what the sky looks like on a clear day.” People often come to understanding more quickly when a definition is descriptive and/or ties into their personal experiences. Definitions aren’t useless, but they are usually best when paired with examples. You’ll notice that I include many key terms and definitions in this book, but knowing some of the challenges of generating meaning through language, I also include many examples and narratives that come from real life. Jargon refers to specialized words used by a certain group or profession. Since jargon is specialized, it is often difficult to relate to a diverse audience and should therefore be limited when speaking to people from outside the group—or at least be clearly defined when it is used.

    Creating Whole Messages

    Earlier we learned about the four types of expressions, which are observations, thoughts, feelings, and needs. Whole messages include all the relevant types of expressions needed to most effectively communicate in a given situation, including what you see, what you think, what you feel, and what you need. [4] Partial messages are missing a relevant type of expression and can lead to misunderstanding and conflict. Whole messages help keep lines of communication open, which can help build solid relationships. On the other hand, people can often figure out a message is partial even if they can’t readily identify what is left out. For example, if Roscoe says to Rachel, “I don’t trust Bob anymore,” Rachel may be turned off or angered by Roscoe’s conclusion (an expression of thought) about their mutual friend. However, if Roscoe recounted his observation of Bob’s behavior, how that behavior made him feel, and what he needs from Rachel in this situation, she will be better able to respond.

    While partial messages lack relevant expressions needed to clearly communicate, contaminated messages include mixed or misleading expressions. [5] For example, if Alyssa says to her college-aged daughter, “It looks like you wasted another semester,” she has contaminated observations, feelings, and thoughts. Although the message appears to be an observation, there are underlying messages that are better brought to the surface. To decontaminate her message, and make it more whole and less alienating, Alyssa could more clearly express herself by saying, “Your dad and I talked, and he said you told him you failed your sociology class and are thinking about changing your major” (observation). “I think you’re hurting your chances of graduating on time and getting started on your career” (thought). “I feel anxious because you and I are both taking out loans to pay for your education” (feeling).

    Messages in which needs are contaminated with observations or feelings can be confusing. For example, if Shea says to Duste, “You’re so lucky that you don’t have to worry about losing your scholarship over this stupid biology final,” it seems like he’s expressing an observation, but it’s really a thought, with an underlying feeling and need. To make the message more whole, Shea could bring the need and feeling to the surface: “I noticed you did really well on the last exam in our biology class” (observation). “I’m really stressed about the exam next week and the possibility of losing my scholarship if I fail it” (feeling). “Would you be willing to put together a study group with me?” (need). More clarity in language is important, but as we already know, communication isn’t just about exchanging information—the words we use also influence our emotions and relationships.

    Using Words Affectively

    Affective language refers to language used to express a person’s feelings and create similar feelings in another person. [6] Affective language can be intentionally used in relational contexts to create or enhance interpersonal bonds and can also be effectively employed in public speaking to engage an audience and motivate them in particular ways. We also use affective language spontaneously and less intentionally. People who “speak from the heart” connect well with others due to the affective nature of their words. Sometimes people become so filled with emotion that they have to express it, and these exclamations usually arouse emotions in others. Hearing someone exclaim, “I’m so happy!” can evoke similar feelings of joy, while hearing someone exclaim, “Why me!?” while sobbing conjures up similar feelings of sadness and frustration. There are also specific linguistic devices that facilitate affective communication.

    Affective language expresses a person’s feelings and creates similar feelings in another person.

    © Thinkstock

    Figurative Language

    When people say something is a “figure of speech,” they are referring to a word or phrase that deviates from expectations in some way in meaning or usage. [7] Figurative language is the result of breaking semantic rules, but in a way that typically enhances meaning or understanding rather than diminishes it. To understand figurative language, a person has to be familiar with the semantic rules of a language and also with social norms and patterns within a cultural and/or language group, which makes it difficult for nonnative speakers to grasp. Figurative language has the ability to convey much meaning in fewer words, because some of the meaning lies in the context of usage (what a listener can imply by the deviation from semantic norms) and in the listener (how the listener makes meaning by connecting the figurative language to his or her personal experience). Some examples of figurative speech include simile, metaphor, and personification.

    A simile is a direct comparison of two things using the words like or as. Similes can be very explicit for the purpose of conveying a specific meaning and can help increase clarity and lead people to personally connect to a meaning since they have to visualize the comparison in their mind. For example, Forrest Gump’s famous simile, “Life is like a box of chocolates. You never know what you’re gonna get,” conjures up feelings of uncertainty and excitement. More direct similes like “I slept like a baby” and “That bread was hard as a rock” do not necessarily stir the imagination but still offer an alternative way of expressing something.

    A metaphor is an implicit comparison of two things that are not alike and/or are not typically associated. They become meaningful as people realize the speaker’s purpose for relating the two seemingly disparate ideas. Metaphors are figurative devices that can make our writing and speaking richer, but they require a person to balance creative associations among ideas with the common rules of the language if people are expected to figure out the meaning behind the association. A speaker must have the linguistic knowledge and insight to realize when a nonliteral use of words or ideas will be more meaningful than a literal and conventional use of those words. Metaphors challenge the imagination, which can cause each person to make sense of the metaphor in his or her own way. [8]

    In 1946, just after World War II ended, Winston Churchill stated the following in a speech: “An iron curtain has descended across the continent of Europe.” Even though people knew there was no literal heavy metal curtain that had been lowered over Europe, the concepts of iron being strong and impenetrable and curtains being a divider combined to create a stirring and powerful image of a continent divided by the dark events of the previous years. [9] Some communication scholars argue that metaphors serve a much larger purpose and function to structure our human thought processes. [10] The metaphor “time is money” doesn’t just represent an imaginative connection; it shapes our social realities. We engage in specific actions that “save time,” “spend time,” or “waste time” because we have been socialized to see time as a resource.

    Many metaphors spring from our everyday experiences. For example, many objects have been implicitly compared to human body parts; for example, we say a clock has hands and a face. Personification refers to the attribution of human qualities or characteristics of other living things to nonhuman objects or abstract concepts. This can be useful when trying to make something abstract more concrete and can create a sense of urgency or “realness” out of something that is hard for people to conceive. Personification has been used successfully in public awareness campaigns because it allows people to identify with something they think might not be relevant to them, as you can see in the following examples: “Human papillomavirus (HPV) is a sleeping enemy that lives in many people and will one day wake up and demand your attention if you do not address it now.” “Crystal meth is stalking your children whether you see it or not. You never know where it’s hiding.”

    Evocative Language

    Vivid language captures people’s attention and their imagination by conveying emotions and action. Think of the array of mental images that a poem or a well-told story from a friend can conjure up. Evocative language can also lead us to have physical reactions. Words like shiver and heartbroken can lead people to remember previous physical sensations related to the word. As a speaker, there may be times when evoking a positive or negative reaction could be beneficial. Evoking a sense of calm could help you talk a friend through troubling health news. Evoking a sense of agitation and anger could help you motivate an audience to action. When we are conversing with a friend or speaking to an audience, we are primarily engaging others’ visual and auditory senses. Evocative language can help your conversational partner or audience members feel, smell, or taste something as well as hear it and see it. Good writers know how to use words effectively and affectively. A well-written story, whether it is a book or screenplay, will contain all the previous elements. The rich fantasy worlds conceived in Star TrekThe Lord of the RingsTwilight, and Harry Potter show the power of figurative and evocative language to capture our attention and our imagination.

    Some words are so evocative that their usage violates the social norms of appropriate conversations. Although we could use such words to intentionally shock people, we can also use euphemisms, or less evocative synonyms for or indirect references to words or ideas that are deemed inappropriate to discuss directly. We have many euphemisms for things like excretory acts, sex, and death. [11] While euphemisms can be socially useful and creative, they can also lead to misunderstanding and problems in cases where more direct communication is warranted despite social conventions.

    “Getting Competent”

    Using Words Well

    This chapter discusses several playful, creative, and engaging aspects of verbal communication. Employing language in an engaging way requires some effort for most people in terms of learning the rules of a language system, practicing, and expanding your vocabulary and expressive repertoire. Only milliseconds pass before a thought is verbalized and “out there” in the world. Since we’ve already learned that we have to be accountable for the short- and long-term effects of our communication, we know being able to monitor our verbal communication and follow the old adage to “think before we speak” is an asset. Using language for effect is difficult, but it can make your speech unique whether it is in a conversation or in front of a larger audience. Aside from communicating ideas, speech also leaves lasting impressions. The following are some tips for using words well that can apply to various settings but may be particularly useful in situations where one person is trying to engage the attention of an audience.

  • Use concrete words to make new concepts or ideas relevant to the experience of your listeners.
  • Use an appropriate level of vocabulary. It is usually obvious when people are trying to speak at a level that is out of their comfort zone, which can hurt credibility.
  • Avoid public speeches that are too rigid and unnatural. Even though public speaking is more formal than conversation, it is usually OK to use contractions and personal pronouns. Not doing so would make the speech awkward and difficult to deliver since it is not a typical way of speaking.
  • Avoid “bloating” your language by using unnecessary words. Don’t say “it is ever apparent” when you can just say “it’s clear.”
  • Use vivid words to paint mental images for your listeners. Take them to places outside of the immediate setting through rich description.
  • Use repetition to emphasize key ideas.
  • When giving a formal speech that you have time to prepare for, record your speech and listen to your words. Have your outline with you and take note of areas that seem too bland, bloated, or confusing and then edit them before you deliver the speech.
  • What are some areas of verbal communication that you can do well on? What are some areas of verbal communication that you could improve?
  • Think of a time when a speaker’s use of language left a positive impression on you. What concepts from this chapter can you apply to their verbal communication to help explain why it was so positive?
  • Think of a time when a speaker’s use of language left a negative impression on you. What concepts from this chapter can you apply to their verbal communication to help explain why it was so negative?
  • Using Words EthicallyWe learned in Chapter 1 “Introduction to Communication Studies” that communication is irreversible. We also learned that, among other things, the National Communication Association’s “Credo for Ethical Communication” states that we should be accountable for the long- and short-term effects of our communication. [12] The way we talk, the words we choose to use, and the actions we take after we are done speaking are all important aspects of communication ethics. Earlier we learned that language is performative, meaning that it can exceed the exchange of information and actually perform certain actions. Knowing that language can have real effects for people increases our need to be aware of the ethical implications of what we say. Hate speech and bias are important aspects of communication ethics that will be discussed more in Section 3.4 “Language, Society, and Culture” on language and culture. In this section, we will focus on civility and accountability.

    Civility

    Our strong emotions regarding our own beliefs, attitudes, and values can sometimes lead to incivility in our verbal communication. Incivility occurs when a person deviates from established social norms and can take many forms, including insults, bragging, bullying, gossiping, swearing, deception, and defensiveness, among others. [13] Some people lament that we live in a time when civility is diminishing, but since standards and expectations for what is considered civil communication have changed over time, this isn’t the only time such claims have been made. [14] As individualism and affluence have increased in many societies, so have the number of idiosyncratic identities that people feel they have the right to express. These increases could contribute to the impression that society is becoming less civil, when in fact it is just becoming different. As we learned in our section on perception and personality, we tend to assume other people are like us, and we may be disappointed or offended when we realize they are not. Cultural changes have probably contributed to making people less willing to engage in self-restraint, which again would be seen as uncivil by people who prefer a more restrained and self-controlled expression. [15]

    Some journalists, media commentators, and scholars have argued that the “flaming” that happens on comment sections of websites and blogs is a type of verbal incivility that presents a threat to our democracy. [16] Other scholars of communication and democracy have not as readily labeled such communication “uncivil.” [17] It has long been argued that civility is important for the functioning and growth of a democracy. [18] But in the new digital age of democracy where technologies like Twitter and Facebook have started democratic revolutions, some argue that the Internet and other new media have opened spaces in which people can engage in cyberactivism and express marginal viewpoints that may otherwise not be heard. [19] In any case, researchers have identified several aspects of language use online that are typically viewed as negative: name-calling, character assassination, and the use of obscene language. [20] So what contributes to such uncivil behavior—online and offline? The following are some common individual and situational influences that may lead to breaches of civility: [21]

  • Individual differences. Some people differ in their interpretations of civility in various settings, and some people have personality traits that may lead to actions deemed uncivil on a more regular basis.
  • Ignorance. In some cases, especially in novel situations involving uncertainty, people may not know what social norms and expectations are.
  • Lack of skill. Even when we know how to behave, we may not be able to do it. Such frustrations may lead a person to revert to undesirable behavior such as engaging in personal attacks during a conflict because they don’t know what else to do.
  • Lapse of control. Self-control is not an unlimited resource. Even when people know how to behave and have the skill to respond to a situation appropriately, they may not do so. Even people who are careful to monitor their behavior have occasional slipups.
  • Negative intent. Some people, in an attempt to break with conformity or challenge societal norms, or for self-benefit (publicly embarrassing someone in order to look cool or edgy), are openly uncivil. Such behavior can also result from mental or psychological stresses or illnesses.
  • Polarizing LanguagePhilosophers of language have long noted our tendency to verbally represent the world in very narrow ways when we feel threatened. [22] This misrepresents reality and closes off dialogue. Although in our everyday talk we describe things in nuanced and measured ways, quarrels and controversies often narrow our vision, which is reflected in our vocabulary. In order to maintain a civil discourse in which people interact ethically and competently, it has been suggested that we keep an open mind and an open vocabulary.

    One feature of communicative incivility is polarizing language, which refers to language that presents people, ideas, or situations as polar opposites. Such language exaggerates differences and overgeneralizes. Things aren’t simply black or white, right or wrong, or good or bad. Being able to only see two values and clearly accepting one and rejecting another doesn’t indicate sophisticated or critical thinking. We don’t have to accept every viewpoint as right and valid, and we can still hold strongly to our own beliefs and defend them without ignoring other possibilities or rejecting or alienating others. A citizen who says, “All cops are corrupt,” is just as wrong as the cop who says, “All drug users are scum.” In avoiding polarizing language we keep a more open mind, which may lead us to learn something new. A citizen may have a personal story about a negative encounter with a police officer that could enlighten us on his or her perspective, but the statement also falsely overgeneralizes that experience. Avoiding polarizing language can help us avoid polarized thinking, and the new information we learn may allow us to better understand and advocate for our position. Avoiding sweeping generalizations allows us to speak more clearly and hopefully avoid defensive reactions from others that result from such blanket statements.

    Swearing

    Scholars have identified two main types of swearing: social swearing and annoyance swearing. [23] People engage in social swearing to create social bonds or for impression management (to seem cool or attractive). This type of swearing is typically viewed as male dominated, but some research studies have shown that the differences in frequency and use of swearing by men and women aren’t as vast as perceived. Nevertheless, there is generally more of a social taboo against women swearing than men, but as you already know, communication is contextual. Annoyance swearing provides a sense of relief, as people use it to manage stress and tension, which can be a preferred alternative to physical aggression. In some cases, swearing can be cathartic, allowing a person to release emotions that might otherwise lead to more aggressive or violent actions.

    In the past few decades, the amount of profanity used in regular conversations and on television shows and movies has increased. This rise has been connected to a variety of factors, including increasing social informality since the 1960s and a decrease in the centrality of traditional/conservative religious views in many Western cultures. [24] As a result of these changes, the shock value that swearing once had is lessening, and this desensitization has contributed to its spread. You have probably even noticed in your lifetime that the amount of swearing on television has increased, and in June of 2012 the Supreme Court stripped the Federal Communications Commission of some of its authority to fine broadcasters for obscenities. [25] There has also been a reaction, or backlash, to this spread, which is most publicly evidenced by the website, book, and other materials produced by the Cuss Control Academy (http://www.cusscontrol.com). [26] Although swearing is often viewed as negative and uncivil, some scholars argue for its positive effects. [27] Specifically, swearing can help people to better express their feelings and to develop social bonds. In fact, swearing is typically associated more with the emotional part of the brain than the verbal part of the brain, as evidenced by people who suffer trauma to the verbal part of their brain and lose all other language function but are still able to swear. [28]

    Accountability

    The complexity of our verbal language system allows us to present inferences as facts and mask judgments within seemingly objective or oblique language. As an ethical speaker and a critical listener, it is important to be able to distinguish between facts, inferences, and judgments. [29] Inferences are conclusions based on thoughts or speculation, but not direct observation. Facts are conclusions based on direct observation or group consensus. Judgments are expressions of approval or disapproval that are subjective and not verifiable.

    Linguists have noted that a frequent source of miscommunication is inference-observation confusion, or the misperception of an inference (conclusion based on limited information) as an observation (an observed or agreed-on fact). [30] We can see the possibility for such confusion in the following example: If a student posts on a professor-rating site the statement “This professor grades unfairly and plays favorites,” then they are presenting an inference and a judgment that could easily be interpreted as a fact. Using some of the strategies discussed earlier for speaking clearly can help present information in a more ethical way—for example, by using concrete and descriptive language and owning emotions and thoughts through the use of “I language.” To help clarify the message and be more accountable, the student could say, “I worked for three days straight on my final paper and only got a C,” which we will assume is a statement of fact. This could then be followed up with “But my friend told me she only worked on hers the day before it was due and she got an A. I think that’s unfair and I feel like my efforts aren’t recognized by the professor.” Of the last two statements, the first states what may be a fact (note, however, that the information is secondhand rather than directly observed) and the second states an inferred conclusion and expresses an owned thought and feeling. Sometimes people don’t want to mark their statements as inferences because they want to believe them as facts. In this case, the student may have attributed her grade to the professor’s “unfairness” to cover up or avoid thoughts that her friend may be a better student in this subject area, a better writer, or a better student in general. Distinguishing between facts, inferences, and judgments, however, allows your listeners to better understand your message and judge the merits of it, which makes us more accountable and therefore more ethical speakers.

Discuss in detail some of the ethical issues and moral disputes for each example.

Part I- 4 pages/ APA format/ No plagarism/ Part II: Make a 1 page agenda using a template from Microsoft word 

Part I: Lobbyists have been part of the U.S. Government system since the early 1800s. Lobbyists play an important role in healthcare, as they are advocates for their interest group. In a 4 page paper, analyze two examples of how lobbyists affect healthcare legislation. Conclude your paper with your opinion about whether the actions of lobbyists have a positive or negative effect on healthcare legislation in the United States. Please keep in mind the position and facility you selected. Make sure to include the following:

  1. Discuss the specific interest of the lobbyist in each example.
  2. Discuss in detail some of the ethical issues and moral disputes for each example.
  3. Discuss your position on whether the lobbyists’ actions are positive or negative on healthcare legislation in the United States and support your points with details.
  4. This portion of your assignment will require you to research and examine information from various sources. Use a minimum of five credible sources for your paper, with three being an academic source from the Rasmussen College Online Library (don’t forget to include in-text citations throughout your paper with paraphrasing or quoting)
  5. Make sure to include your APA formatted reference page.

Part II: An agenda can set the tone for a meeting. It’s an important tool to ensure meetings are staying on track and meeting all of the objectives. Create a detailed meeting agenda for a meeting you will hold with your supervisor and fellow department heads discussing your findings (Hint: Microsoft Word has many agenda templates). SkillSurfer in the online tutoring platform offers beginner, intermediate, and advanced tutorials on Microsoft Office products. Make sure to include the following in our agenda:

  1. Explain each example
  2. The majority of the agenda should be focused on whether the actions of lobbyists have a positive or negative effect on healthcare legislation in the United States.

Make sure to use audience specific language and tone in your agenda. Remember, your supervisor and other department heads will be in attendance. Also, make sure to follow proper agenda/business formatting guidelines and make sure document is professional in appearance.

Describe the vulnerabilities that should concern IS professionals who protect the U.S.’s critical infrastructure.

Assignment 2: Critical Infrastructure Protection

According to the text, Critical Infrastructure Protection (CIP) is an important cybersecurity initiative that requires careful planning and coordination in protecting our infrastructure.

You may use the following resources in order to complete the assignment,

“National Infrastructure Protection Plan”, located at http://www.dhs.gov/xlibrary/assets/NIPP_Plan.pdf DHS Critical Infrastructure Security Webpage, located at https://www.dhs.gov/topic/critical-infrastructure-security “NIST Framework for Improving Critical Infrastructure Cybersecurity,” located at http://www.nist.gov/cyberframework/upload/cybersecurity-framework-021214-final.pdf “NIST Roadmap for Improving Critical Infrastructure Cybersecurity,” located at http://www.nist.gov/cyberframework/upload/roadmap-021214.pdf

Write a three to five (3-5) page paper in which you:

1. Interpret the Department of Homeland Security’s mission, operations and responsibilities.

2. Detail the Critical Infrastructure Protection (CIP) initiatives, what they protect, and the methods we use to protect our assets.

3. Analyze the way in which CIP has or has not advanced between the releases of the DHS’ NIPP and the NIST’s Framework for Improving Critical Infrastructure Cybersecurity. Justify your response.

4. Describe the vulnerabilities that should concern IS professionals who protect the U.S.’s critical infrastructure.

5. Suggest three (3) methods to improve the protection of the U.S.’s critical infrastructure, and justify each suggested method.

6. Evaluate the effectiveness of IS professionals in regard to protecting the U.S.’s critical infrastructure, and indicate the strategic ways that you believe IS professionals could better serve as protectors.

7. Use at least three (3) quality resources outside of the suggested resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA  format.

The First page should be an Executive Summary which outlines the observations of the organization.  The following sections should address these topics   (use the rule of 3 theories for each concept):

We are required to analyse Walmart company. To analyse Walmart, we have to combine three theories(I attached powerpoint of theories). There are more than three theories in the slides, but we just need to choose three of them. When applying these theories, each theory needs three exact examples(company operation, culture or value) to support it. The case analysis example is attached. Other requirements are showed as following.

Management Integrative Case Guidelines

The written integrative case analysis should be:

a)    typed, double-spaced, eleven (11) pages.

b)    use MLA format.

c)    Do Not use Wikipedia as a resource.

Overview of paper

o   The First page should be an Executive Summary which outlines the observations of the organization.  The following sections should address these topics   (use the rule of 3 theories for each concept):

o       Introduction

§  Overview of organization

§  Type of Organization – vertical, horizontal, etc.

§  Organizational Chart

o   THE HUMAN Relations Theory

§  Zaremba ch 2 Taylor/ Fayol /Hawthorne / McGregor /Maslow

§  Zaremba ch 3 Peters and Waterman / Systems / Critical/ Feminism

o   THE COMMUNICATIONS ISSUES

§  Time & Distance/Business Etiquette (Guffy Ch11)

§  /communication culture (Ch 7 Zaremba)

§  /Teamwork/Crisis Management (Ch 10 Zaremba 3rd edition)

o   THE INTERCULTURAL RELATIONSHIPS

(Ch 11 Zaremba and Guffy Ch 1) High context or low context culture/barriers/ overcoming barriers

o   ETHICS ISSUES

Zaremba Ch 4 Employing Ethical Yardsticks: Four Rulers for Consideration and Strategic Ambiguity

Each theory should have three examples.

o   The Last Page should summarize the organization case analysis identifying key concepts

o    Works Cited Page

Grammar and style.  Papers must be written in proper English.  Avoid colloquialisms, slang, contractions, sexist language, etc.  Good grammar and appropriate style are essential; papers using poor grammar and style will lose points.  Write in a narrative style; third person probably will be best, but use “I” when you refer to your thoughts, interpretations, observations, opinions, etc. 

SAMPLE Executive Summary

The organization selected is Cool Sonic International, Inc., which operates its headquarters in California and a subsidiary in Australia.  The company produces automotive audio amplifiers designed to be placed in the door compartments and the rear deck thereby providing space in the dash for other components i.e. GPS, cell phone, computer, DVD, etc.

The human relations model is based on a combination of Maslow’s Hierarchy of needs and McGregor’s Y Theory.  Although each department has specific tasks, the overall approach focuses on the goals of the organization and the variety of methods to reach each of the goals.   The engineering and marketing departments have the greatest flexibility in determining the approach to completing their projects.  The Controller is required to follow certain federal, state, local, and business requirements, which limits their flexibility and yet the team appears to enjoy their jobs.

Communication is a major issue as the time zones are not the same.  California is half way through its work day before Australia begins working, and it is the next day for Australia.  The “tyranny-of-distance” is overcome with frequent emails and teleconferences, with occasional in-country visits.

There are intercultural issues. Culturally there is a clash between the marketing department in the USA and engineering department in Australia.  The USA pace is faster than the Australians which tends to be “NO WORRIES MATE!”

Ethically the company has some trust concerns.  The headquarter company is structured separately from the subsidiary, which is located in Australia, with each company complying with separate federal, state, and local regulations.  Although the Chair and the President are represented on each Board of Directors, there is uneasiness with the relationship.

All of the departments recognize the objective of the company is to produce an audio amplifier which supports the next generation sound system.  Cool Sonic International, Inc. continues to strive to build a Class D audio amplifier for the automotive industry.

Review the Written Assignment Guidelines and Hacker for additional suggestions in structuring your paper. 

I need help starting a paper. I don’t want it written for me, I want guidance as I’m stuck with getting started. The course is in media communications and literacy. I need to use Silverblatt’s keys to literacy to analyze a movie or tv show. Below is the information on the assignment. I need this info ASAP so I can start writing tonight if possible.

Use Silverblatt’s keys to analyze a film, television program or song; TV or print or Internet advertisement. Qualitative primary research (your own observations and analysis of your chosen media text based on the keys) is essential to this paper. Avoid first person comments. Please note that the main purpose of this assignment is to use Silverblatt’s keys to media literacy as tools to analyze your selection.

Review the Written Assignment Guidelines and Hacker for additional suggestions in structuring your paper.

Feel free to use this assignment as a building block for your term paper. Please message me through the WorldClassRoom Inbox with any questions you have about the term paper.

Rubric

Paper #2: Silverblatt’s Keys

Paper #2: Silverblatt’s Keys

CriteriaRatingsPtsThis criterion is linked to a Learning Outcome

CLEAR intro & thesis-appropriate to assignment. Explain how you will use Silverblatt’s keys to analyze your media text and what you will demonstrate through your analysis.10.0 ptsExcellent

8.0 ptsMinor errors

6.0 ptsExtensive errors

10.0 pts

This criterion is linked to a Learning Outcome

USE OF PRIMARY RESEARCH. In this paper, the emphasis is on primary research–using Silverblatt’s keys to analyze media for yourself. You will need to cite the media texts you are analyzing (lyrics, dialogue, plots, etc.)10.0 ptsExcellent

8.0 ptsMinor errors

6.0 ptsExtensive errors

10.0 pts

This criterion is linked to a Learning Outcome

USE OF SECONDARY RESEARCH. Use primarily ACADEMIC sources to help support your thesis arguments. Don’t forget to cite Silverblatt when you use his keys. Please remember: I’m most interested in YOUR ANALYSIS.10.0 ptsExcellent

8.0 ptsMinor errors

6.0 ptsExtensive errors

10.0 pts

This criterion is linked to a Learning Outcome

DEVELOPMENT-well-organized body of paper; sufficient analysis and detail to support your thesis; meets required length of paper; convincing and well-supported argument.25.0 ptsExcellent

23.0 ptsMinor errors

20.0 ptsExtensive errors

25.0 pts

This criterion is linked to a Learning Outcome

Strong conclusion that re-states your position and how your paper has demonstrated the truth of that position.5.0 ptsExcellent

4.0 ptsMinor errors

3.0 ptsExtensive errors

5.0 pts

Total Points: 75.0