Shot O’Clock

Coffee & Liquor

Business Concept

Value Proposition, and Location

Shot O’ Clock Coffee is a late-night coffee shop located in the Redmond Town Center that specializes in selling alcoholic-based coffee, alongside regular coffee, to our target audience of young adults. Furthermore, the coffee shop setting offers a conducive space for studying, working, and/or socializing.

Market Size and Market Shares

This slide will summarize the market size and competitive market shares of your Geo Zone as follows:

Market Sizing and Competitive Market Shares

This estimates the size of your market (again, within three miles of your Geo Zone center point) and will help with market segmentation and targeting in subsequent slides

Please provide an estimated market size for all coffee shops (including Kiosks found on Google)  in your Geo Zone for 2021 in terms of coffee customers and sales per day, and then extrapolate to forecast the total annual market in 2022

Assume here that COVID will no longer be present but it might still have an impact on where people consume coffee   

This Market Sizing step is quite easy by using a bottom-up approach. Some of this information will be collected through the Week 3 and 4 Team Assignment.

1. How many coffee businesses are there in your 3-mile Geo-Zone radius?
2. How many customers do you estimate that each shop in this zone serves per day?
3. What are the average sales per customer-visit, per day, on coffee drinks only? (Note: don’t include food or non-coffee drinks)
4. What is the resulting size of the market in terms of customer store-visits per year and revenue per year in the Geo Zone?
5. What is the resulting current market share of each competitor?

Please show an image of a map showing your geographical zone and the total coffee shops in this zone. A table of the above analysis might help

Case Background:

Expresso Coffee Investments is a consulting company that specializes in helping investors research and develop markets for investments in coffee businesses in different urban areas of the United States.

The CEO of Expresso Coffee, Mr. James Reinnoldt, needs your team to develop marketing briefs for the development of some new types of coffee or tea service businesses in the Puget Sound area that will launch on January 01, 2022.

The clients of Expresso Coffee are quite open when it comes to different types of coffee service businesses as investment vehicles. For example, they could be:

         Coffee Drive-Through Kiosks

         Coffee Walk-Up Kiosks

         Coffee Delivery Only

         Coffee Sit-down/Takeaway

         Corporate Coffee Clubs

         Tea Shops

         Ethnic “Coffee Experiences”

Being coffee purists, however, these investors want these establishments to only sell coffee and tea i.e., no loose tea or coffee beans, waters, food or pastries within your geo-zone.  In fact, they like their businesses to keep a narrow product mix: Menus will offer a minimum of five and a maximum of ten types of coffee or tea drinks with no food or other beverage options.

(*) There will be no “brownie” points for offering ten versus five types of drinks. A menu selection of only 5 types of large-size coffee and/or team drinks is fine. But. Teams can offer up to ten types if they want

Mr. Reinnoldt has also taken note of a number of different trends and technologies that might help provide a competitive advantage as well as overcome Seattle’s reputation as having the highest minimum wage in the country. Any such, any coffee business endeavor must be innovative, well targeted, and highly efficient. However, the concept must also be legal and can only take advantage of technologies that already work somewhere in the world (e.g. robots from Japan).

In terms of branding, he also wants each of these coffee businesses to take on a very separate identity—logo, name etc- that is separate from the Expresso Coffee name and logo.

Need an research paper on changing gender roles in things fall apart. Needs to be 5 pages. Please no plagiarism.

Women are prescribed within certain distinct roles in Ibo culture, even in planting and harvesting of “women’s crops like coco-yams, beans, and cassava. Yam, the king of crops, was a man’s crop” (Achebe 16) because it was a more difficult and painstaking job to grow them successfully. Only men were allowed to grow yams and a man’s wealth was measured by his land, his yams, and yam seed – the yam was the outward expression of social power and manhood.Okonkwo had established his manhood by rising from poverty to become one of the lords of the clan.

When he was contradicted by another man at a meeting, Okonkwo did not even look at him as he declared that the meeting was for men. By implying that he was equivalent to a woman because he had earned no titles, Achebe states that “Okonkwo knew how to kill a man’s spirit.” (Achebe 19) since women occupied a subservient place in Ibo culture. Gender roles were standardized in Ibo culture, with men and women relegated to performing specific duties.Manhood in Ibo culture was equated to hard work, self-sufficiency and strength, hence Okinkwo showed no affection for Ikemefuna despite becoming fond of him, unhesitantly killing the boy he had grown so fond of.

A man was expected to exercise power and control over his family in Ibo culture. As per the view of Okonkwo, the quintessential male in the novel, “No matter how prosperous a man as if he was unable to rule his wife and his children (and especially his women) he was not really a man”. (Achebe 39).In the novel, Okonkwo demonstrated this power and strength on many occasions, notably on the occasion when he beat his youngest wife, Ojuiguo, for not returning from a neighbor’s house in time to serve him his meal.

&nbsp.Despite his other two wives pleading in alarm that it was the Week of Peace where the goddess of the harvest was propitiated, “Okonkwo was not the man to stop beating somebody half-way through, not even for fear of a goddess.”(Achebe 21).The committing of a crime was also classified as male or female and punishment determined accordingly. For example, when Okonkwo finished the killing of Ikemefuna, it was regarded as a heroic, male act because it carried through a prescribed punishment. hence it was deserving of praise.

Complete 5 pages APA formatted article: Monique and the Mango Rains. Stratification and gender norms in Mali are real, and they get different treatments from society. Additionally, both genders have different qualities, which make them survive or be oppressed in Mali. For instance, men in Mali are lazy and jealous. This is evident through the way men treat their women in the book. Most of them are unfaithful and engages in extramarital affairs (Holloway 50). Some men are also involved in rape cases in society. Similarly, men in Mali are lazy and do not work to help and provide for their families. They leave their women to do all the domestic activities as they sit and lazy. Although they are given all the power to control women and society, there has no impact on the community but instead, women play significant roles. This is replicated in other areas such as India and Brazil (Nanda 45: Scheper-Hughes 325). On the other hand, women in Mali are industrious and laborers. The author portrayed them as people taking care of the welfare of society despite the limited powers and resources they have, do not have the power of choosing for themselves but instead their husband decides for them. They also struggle to ensure their unborn children get better health by walking long distances searching for midwives. Similarly, they live in a deplorable environment but stays put for the wellbeing of their children as Lee (33) found out.

There are many forms of gender stratification and norms in the book. one example is that no divorce is allowed in society (Holloway 58). This society does not allow divorce because women do not have custodial rights over their children. Women are forced to stay in an abusive relationship and sometimes tend to engage in other activities to counter the pain and abuses they undergo in the course of their relationship. Miniakan cultural taboos are very strict on women, and they must accept their men once married and the trend or marriage has no reversal. This societal norm also pushes Monique to find comfort with Pascal, whom she loves besides knowing the societal consequences when found. In other instances, women are not allowed to keep their children because of their societal status.

Compose a 3000 words assignment on comparison between cuba media system and western system. Needs to be plagiarism free! There has also been an aspect of remains of the Spanish language, which was aimed at the consumption of by the population of Cuba. Ina similar situation, the offerings that are given out by the press on the island has been done with the division on those that are aimed at an international and domestic audience.

The situation of the press in Cuba is considered the most restrictive in Latin America. The restrictive aspect of the media has come about due to the accession by the Castro government. This has led to a lack of freedom of expression and the press on the island have had lacked freedom. The regime of Castro has maintained a monopoly on information throughout the nation, removing the property linked to independent media, and maintaining a policy of constant suppression (Brenner, 2008).

According to journalist Jose Marti on April 13, in Cuba, the government does the funding of the television stations. This is what has restricted the development of independent TV stations. Restrictions in what is to be passed through the media are minimal but the television stations work with the aim of satisfying those that fund their activities, which is the government. The policy that is followed by media in Cuba is that of education which is considered ethics in Cuban television stations. The entertainment perspective of Cuban media is not restricted to the people but it is hidden from the people. Entertainment in this aspect is for the needs of people in the country.

The nature of the audience from Cuba has also been found to be complex. In an estimation that was done by the United States government, it was found out that the population was growing at a high rate with a more complicated ethical mix (Brenner, Jiménez, Kirk & LeoGrande, 2007). In the population, 37% were found to be of European descendants, 11% being of African descendants, and 51% of the population being from mixed races. Without the consideration of slavery in the country, Cuban society has significance in race issues, which is less than that which is in the United States.

In the country, the journalists that are employed by the state are considered the voice of the Cuban government. Journalism is restricted to the content that they are to give out and the styles that they should use in bringing out the issues that are in the government (Brenner, Jiménez, Kirk & LeoGrande, 2007).