Read the case “Never Stay Here! The Power of Negative Online Reviews”. Please answer the questions at the end of the case

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Read the case “Never Stay Here! The Power of Negative Online Reviews”. Please answer the questions at the end of the case. Incorporate at least two outside sources into your answers, and properly reference them within and at the end of your paper.

Case Study Never Stay Here! The Power of Negative Online Reviews

If you book a hotel for your next vacation, you will likely view ratings from TripAdvisor. As the world’s largest travel site, TripAdvisor has integrated their review system with over 500 major travel partners including online booking site Kayak and leading hotel chains Wyndham, Best Western, and Four Seasons.

TripAdvisor is an online opinion leader whose influence comes from a community of travelers. How important are online reviews? Boston-based Cone Communications research revealed that 89 percent of consumers say they find online channels to be trustworthy sources for product and service reviews. In addition, Cone’s research showed that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online.

Since online reviews are important, the challenge to marketers is how to manage the reviews, especially the dreaded negative reviews. Everyone knows all reviews cannot be positive, but there are ones that strike a chord of fear for hospitality companies: bed bugs, dirty sheets, discourteous front desk staff . . . the list goes on. The question for every hotel: how do we respond to negative reviews?

There are several options for handling negative reviews. Obviously, the first option is to do nothing at all, and many hotels go this route. The small hotel owner is incredibly busy, so following and responding to online reviews may fall low on his or her list of daily priorities. Perhaps these owners are not social media savvy or they are unaware of social media monitoring tools that will make tracking and responding to comments easier. Some of the more sophisticated monitoring tools are expensive, beginning at $800 a month; that might be beyond the marketing budget for a small business.

Still, most marketers agree that listening and responding to negative reviews is the best strategy. Several hotel chains, including Red Roof Inns, require managers of individual properties to respond to every negative online review. The responses themselves can be tricky; what do you say? It’s clear that the overall goal of the response is to satisfy the reviewer and to change the public perception of your property. If the reviewer appears incorrect, how can the hotel politely attempt to correct the information without insulting the reviewer or creating an online argument?

If a reviewer has a truly bad experience, many hotels consider the guest deserving of a discount or a free night at the hotel. But hotels must be careful not to publicly promote this reward or less ethical reviewers might intentionally write bad reviews in the hopes of getting free nights at the hotel.

TripAdvisor has features to help hotels with some of these obstacles. The hotel can send a private message via the TripAdvisor message system offering a coupon to the customer. If the hotel feels a review is incorrect, there is an opportunity to report the review as inappropriate to TripAdvisor in the hopes of removal or correction.

Some businesses have gone more extreme in their reactions to negative reviews. There are a few reports of hotels fining their customers as much as $500 for a bad review. The customer is warned in the fine print of the contract and hotels are deducting the fee from the credit card used at check-in. There are also several cases of small businesses suing customers for defamation in their online reviews.

Online reviews are important for business survival and revenue growth. One study revealed that a one-star increase in a Yelp rating (Yelp is a leading online review site) can lead to as much as a 9 percent increase in revenue. In the competitive world of hotel marketing, social media marketing and visitor review sites will continue to gain influence on travelers’ choices.

Discussion Questions

CS12-1 What steps do you recommend a hotel take when dealing with a negative online review?

CS12-2 Do you use online reviews when choosing a hotel or restaurant? How much do these comments influence your choices?

Running Head: NEGATIVE ONLINE REVIEWS Negative Online Reviews:Name:Institution: 1 NEGATIVE ONLINE REVIEWS 2 Negative online reviewsWhen doing an online selection of hotels or restaurants, there…

Choose your favorite film of all time. If you are not a fan of film, conduct some research on notable films from cinema history and choose one that appeals to you.

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During your professional career, you may have received performance appraisals. In other cases, your compensation may have been tied to some performance variable. There are many aspects of performance management, compensation, benefits, and payroll that are automated. First, read the article, “HRIS Performance Monitoring Plan,” located at http://www.ihris.org/toolkit/tools/pmp.html. Based on the article and your textbook, please respond to the following question:  • Imagine that senior leadership is displeased with their performance management plan. Lay out a plan for senior leadership to automate this function. Give two (2) thorough examples of the value that performance management systems bring to an organization and explain how technology impacts that value. Additionally, describe one (1) example of how technology impacts the value and efficiency of benefits, compensation, and payroll.

Choose your favorite film of all time. If you are not a fan of film, conduct some research on notable films from cinema history and choose one that appeals to you.

In a 1-2 page paper, describe unique features of your chosen film and genre and explain what you like and/or dislike about the genre. You are to analyze what makes your chosen film a good representation of the genre. Name the genre that your favorite film falls under (film noir, romantic comedy, the screen musical, the western, horror, suspense, thriller, documentary/docudrama, fictionalized biography, comedy drama, etc.).

Verify your guess with the detail equations.c) For the same graph, consider a discrete time Markov chain (DTMC) where, every slot t, we move to a new nodeindependently and uniformly over all neighboring nodes.

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Let G be a connected undirected graph with N nodes and L links. For each i ∈ {1, . . . , N} define di as the degree of nodei, being the number of links it is attached to. We take a random walk over the graph according to the following CTMC: Whenwe visit a new node i, we stay there for an independent and exponentially distributed time with rate vi. We then choose tovisit a new node j independently and uniformly over all neighboring nodes.a) Make a guess about the steady state distribution for each state i ∈ {1, . . . , N} in terms of di and vi.b) Verify your guess with the detail equations.c) For the same graph, consider a discrete time Markov chain (DTMC) where, every slot t, we move to a new nodeindependently and uniformly over all neighboring nodes. Show that the discrete time detail equations πiPij = πjPji aresatisfied for a particular guess probably mass function πi for i ∈ {1, . . . , N}.d) Consider the following modification to the DTMC in part (c): We transition according to the same DTMC. However,we stay in each state i for an independent random amount of time that has a general distribution with mean E [Ti]. It canbe shown that the fraction of time in each state i is proportional to πiE [Ti], where πiis the steady state distribution of thediscrete time chain. Verify this is true for the special case when Tiis exponentially distributed with rate µi. It follows that thesteady state results for the CTMC in part (b) are the same even if the time in each state is not exponentially distributed

construct a 5-page argumentative research paper, complete with an annotated bibliography of sources used

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INFO:

Requirements: 5 pages, double spaced, 12 pt Times New Roman font, MLA page numbering and heading, title, 5 sources on the annotated bibliography page

Set-Up: Arguing about a concept in academia can be a challenge. Research is necessary in order to make sure that your readers HEAR you. The goal for any academic argument is to be HEARD, not to “win” or make more sense than the opposition. It also requires you, the author, to recognize the opposition to your argument.

Activity: Students will construct a 5-page argumentative research paper, complete with an annotated bibliography of sources used

Students will take a stance either agreeing or disagreeing with the chosen topic and lay out their claim and evidence and counterarguments throughout the paper.

Pointers:

1) Do not “list” citations within the text. Piling quotes on top of each other just shows me that you can pick quotes. I am more interested in how you USE citations and quotes to support your claim. REMEMBER, this is YOUR claim, NOT THE SOURCES’ CLAIM.

2) Your counterargument is NOT 2 sentences and then move on. You should be very familiar with the counter against your claim. That means explaining the counterargument, explaining HOW it exists, and then WHY it falls short based on your claim. You are NOT undermining your claim by doing this, you are showing that you understand your topic THOROUGHLY and can dismiss it.

3) Your conclusion should answer the almighty common question: WHY does this topic and also your claim about it MATTER?

What is one of the greatest leadership challenges you have ever faced? What did you do? What was the result?

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The intention of this assignment is to describe leadership skills, ethics, and communication which impact motivation and improve ethical performance.

Write a three to four (3-4) page paper in which you:

  1. Create five to seven (5-7) questions to ask your chosen leader to determine his / her views of motivation, ethical leadership and performance. Then, conduct the interview based on your selected questions.

HINT: The following are some examples of questions. Feel free to select them from here. However, we urge you to revise your Assignment 2 for some ideas of what you would like to know from an experienced leader.

    1. How would you define leadership?
    2. As a leader, what do you do when people on your team aren’t pulling their weight?
    3. What is one of the greatest leadership challenges you have ever faced? What did you do? What was the result?

    HINT: You should summarize the answers that you gathered in your interview. Thereafter, you should compare and contrast his / her point of view about leadership with your own perception of it.Analyze the leadership, motivation, and ethical values of the leader interviewed and assess its impact in the ethical performance of the organization.

    1. How would you describe your communication style?
      1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
      2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
      3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.Format your assignment according to the following formatting requirements:

identify the instruments that are located on either side of Miles Davis . ( You may*During which of the following time markings is the bass player on "

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Miles Davis & Gill Evans Orchestra – The Duke (Live, 1959) (https://www.youtube.com/watch?v=cL3A-o2D7pU

–        Bill Evans Trio – Autumn Leaves (https://www.youtube.com/watch?v=r-Z8KuwI7Gc)

Question 1Question 4On " The Duke " , identify the instruments that are located on either side of Miles Davis . ( You may*During which of the following time markings is the bass player on " Autumn Leaves " playing a walking*have to look outside of the text for photos of various instruments . )bass line ? ( Choose 3 )The instrument being played to Davis’ left ( from Miles’ perspective ) is a4:40 – 4: 55B . 0 : 10 – 0 : 20A. French HornC. 5: 28 – 5: 35B. Trombone*D. 2 : 12 – 2: 21E. O : 29 – 0: 35C. Flute1:25 – 1: 35D. TrumpetE. TubaQuestion 5F. SaxophoneParts of " The Duke " are in AABA form . The first " A " section begins at 0: 19 and then repeats . At what time*The instrument being played to Davis’ right is amarking does the " B " section ( or bridge ) begin ?’A .1:25A. French HornB .1:37B. Trombone1: 08C. Flute*D. 0 : 51D. TrumpetE. 0: 35E. TubaQuestion 6F. SaxophoneWhich one of the following instruments plays on " The Duke " ?*Question 2OboeOn " Autumn Leaves " which of the following occurs at the time marking 2:03 ? ( Choose 3 ) .B .FluteC .`Guitar*A . The drums start to play faster ."D. bass guitarB . Bill Evans begins his solo improvisation .*E. vibraphoneC . The drummer switches from playing with brushes to playing with sticks *Question !`D. The bass begins to play a walking bass line ."E . The musicians finish improvising and begin to play pre-planned materialAt what time marking does Miles Davis’ improvised solo on " The Duke " begin ?"F . The bass stops playing a walking bass line ."A. U : 79Question 3B .. 1: 08C . 2: 21Throughout much of his solo on " Autumn Leaves " , Bill Evans improvises melodies with his right*D. 1: 41hand ( on higher notes ) while playing chords with his left hand ( on lower notes ) . The rhythms heE . 2:45plays with his left hand usually contrast the rhythms played by his right . In which way does hisQuestion 8playing change at time marking 3:54 ?On" The Duke " , the drummer plays the first part of the song ( up to 1:40 ) with brushes instead of drumA. He begins to play melodies with his left hand as well as his right ."sticks .B . He begins to play chords with both hands and stops improvising melodies ."C . He stops playing chords with his left hand and just plays melodies with his right hand alone ."A. TrueD. He begins to play the chords in the same rhythm as his melodies rather than in rhythmic*B. Falsecontrast to the melodies .*

Prepare a short presentation using Prezi or PowerPoint about the online meeting application you have selected. You will use this presentation in Part D of this task.

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Course Code and Name:              BSB42415 Certificate IV in Marketing and Communication          

Unit Code:                                        BSBMGT407                                      

Unit Title:                                         Apply digital solutions to work processes                                           

a) Conduct Research

Instructions:

The first part of this assessment requires you to conduct research about workplace digital applications.

As per the scenario information, conduct research to identify potential solutions for the company. Identify and review at least three online meeting solutions, with at least one of the solutions being a free for use software, which you will use for the next part of the assessment.

Name of software

Key features of the online meeting software, including system and equipment requirements

If and how it meets general intellectual property and copyright laws

Plans/pricing as applicable

Key benefits.

Your research should address the following:

Select a valid and reliable option that fits the organisation’s purpose and outline your reasons for selection.

Using your research, prepare a brief report that includes your comparison and preferred solution to submit to your assessor. Submit the report to your assessor.

b) Prepare for online meeting

Instructions:

You are now required to prepare for the online meeting with your assessor.

§ Complete the following preparation tasks:

§ Access or download the online meeting software and familiarise yourself with the system.

§ Research online meeting protocols – identify at least six online meeting protocols that should be followed.

§ Develop a brief procedure that could be used by staff that covers the meeting protocols and written instructions on how to use the online meeting software (including accessing the software, setting up a meeting, how to use audio and share documents and any other important information). This document should be approximately one page.

§ Prepare a short presentation using Prezi or PowerPoint about the online meeting application you have selected. You will use this presentation in Part D of this task.

The presentation should be for approximately two-three minutes and address the following:

–     The name of the application

–     Brief description of the application, including its use in the workplace

–     The benefits of using the application

–     How to access the digital application

–     How information is stored and retrieved (in relation to IP and copyright laws)

–     Any costs involved

Identify public- and private-sector partner agencies and elected officials (if any) that should serve on the planning committee.

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Group Portion

As a group, discuss and develop a paper of 8–10 pages that addresses the following questions. Work together to determine who will complete each section:

  • Who will comprise your planning committee? Explain.
    • Identify public- and private-sector partner agencies and elected officials (if any) that should serve on the planning committee.
  • What are the component parts of the plan (be specific and detailed)? Explain.
  • What participating agencies may be more or less involved in which parts of the plan development? Explain.
  • Are there subject matter experts (SMEs) or other entities that should be involved in any one specific area of the plan development? Explain.
  • Based upon the emergency management concept of incident management that includes the phases of preparedness and mitigation, response, and recovery, identify the actions that will need to be taken in each phase as they relate to the hazard you have selected.
    • Identify the major challenges that the community and responders will encounter when responding to the hazard.
    • What solutions exist (e.g., mutual aid, contract services) to overcome those challenges? Explain in detail.
    • What should be the short- and long-term recovery goals of the community following this event’s occurrence?
  • Be sure to reference all sources using APA style.

Please add your file.

Individual Portion

  • Develop a PowerPoint presentation of 6–7 slides that provides details about your plan.
  • Include speaker notes of 200–300 words that will be used when presenting the plan to your superiors
  • Based upon feedback given by the instructor, revise your presentation of the group’s emergency response plan.
  • In addition to revising the presentation, address the following questions in 2–3 pages:
    • What were the most significant challenges that your group experienced while drafting the emergency response plan? Explain in detail.
    • How did your group overcome these challenges? Explain in detail.
    • What best practices do you think are essential for successful emergency response planning? Explain.
      • How were those best practices utilized in your group’s planning process? Explain.
  • Be sure to reference all sources using APA style

Explain the earned value measurement system and whether you believe that Franklin Electronics truly understands it.

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Unit Five Assignments

I will pay 100.00 dollars for the following 2 part assignment. Unit 5 Journal does not require citations,

Unit 5 Case Study does require citations.

Unit V Journal

Think about budgeting and cost control within your own personal world. How might information learned in this course enhance your personal budgeting practices?

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit V Case Study

Read the “Franklin Electronics” case study on pages 545–546 of your textbook. As you complete the analysis, address the topics below.

Explain the earned value measurement system and whether you believe that Franklin Electronics truly understands it.

Analyze the cost projections completed by Franklin Electronics. Reconstruct the cost projections toward the compilation of a realistic project budget. Include a theoretical discussion around the steps involved in the budget that you built.

Create a project management schedule that would be more effective than the one proposed in the case. Use scheduling techniques learned in this class to date. Include an assessment of why you selected this scheduling technique instead of others.

Evaluate sources of project risk, and develop strategies that would decrease the impact of these risks.

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of two full pages in length (not counting the title and reference pages). You are required to use a minimum of three academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations. A minimum of three in-text citations are required.

The Franklin  Case study came from Text Book: Project Management, 12th Edition. “A Systems approach to planning, Scheduling and Controlling Author John Wiley and Sons, Publised by John Wiley and Son’s INC. Hoboken, New Jersey

how should Dove’s competitors respond to their action? Would it be easy for them to imitate the campaign for real beauty?

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how should Dove’s competitors respond to their action? Would it be easy for them to imitate the campaign for real beauty? if not, are there alternative themes which appeal to women which they could use to counter Dove? and the questions holds 15 marks each.

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‘I’m normai‘ campaign, which provoked a backlash. But Dove had abackground in the use of real women in its advertising as they hadhistorically used non— actor women in marketing communicationstalking about how the brand helped them. More subtle though, wasthe matching of the real women theme with the rise of realityentertainment. The use of ordinary people in celebrity roles elevatesthe ordinary woman, using Dove, as a symbol of beauty. This new strategy incorporated some basic objectives. Dove hopedto raise awareness of issues of low self- esteem amongst women andgirls, and advertise to women the need to change the way they viewbeauty and themselves in order to raise their self- esteem andreinforce their attractiveness despite the conditioning ofconventional media. The campaign had a moral purpose, but the real beauty ads stillneeded to sell to women the idea that they needed these products tobecome more beautiful. Their proposition to women was to questionthe images that were depicted by the beauty industry by showingthat beauty comes in all shapes and that women, by seeking theirown idea of beauty they can bring themselves closer to beauty ratherthan closer to the media— ideal of physical perfection. Essentially, they proposed to them that with Dove Firming Lotion, women canshow off their curves. This strategy was not without risk. The execution of the campaign consisted of broadcast, print andoutdoor supported by a strong public relations campaign, which wasessential for provoking the debate that surrounded the campaign andwas an integral part of its success. It focused on Germany, Italy, Spain, the UK, the Netherlands and France with marketingexpenditure in the region of 5 20 million. The success of the campaign was breathtaking and genuinelygroundbreaking, generating unprecedented amounts of PR coveragefor the company and its brand, and promoting awareness around theworld about the need to reexamine how women’s beauty is definedin media. It has helped position the Dove brand as one thatchallenges the mutant beauty ideal and replaces it with a morerefreshing alternative. By associating the brand with normal womenthey positioned the brand perceptions of the Dove rand from an old— fashioned soap brand to a more energetic, beauty focused brandcapturing the imagination and loyalty of women. The campaign was enormously successful for Dove’s sales and market share. The campaign enabled Dove to double sales of theirFirming Lotion within a month of the campaign starting. Salesexceeded forecast by 110% in Western Europe and in the UK salesrose from 230,0fl0 bottles in 2003 to 2.3 million bottles in the firsthalf of 2flfl4. It also increased its volume share by 8fl% and its valueshare by l3.5% across its six biggest European markets. Encouraged by their success in Europe, a global campaign was