Online marketing to target potential customers

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Introduction: Online marketing to target potential customers

You are an e-commerce consultant and have been contacted by the owner of a large local jewellery store named ‘Luxury Jewellery’, which is based on the high street in a large city in your region.

The store has been established for many years and has earned a well-deserved reputation for selling a range of high quality jewellery items, all made out of gold or silver. These include:

• Rings

• Necklaces • Bracelets • Earrings

A major part of the store’s success is the level of customer service it offers; all members of staff are experts in particular fields of jewellery and are able to offer knowledgeable guidance to customers. This is together with high levels of after-sales and repair services.

The owner of the store has built up considerable knowledge of the luxury jewellery market together with a wide range of supplier contacts and is now keen to exploit this further by launching an e-commerce site that will offer a similar range of items to the store (although she proposes that the store will continue to operate in its current form).

She believes that the introduction of the e-commerce service will enable her to reach wider geographical markets for her jewellery products, whilst also adding value to her company’s overall brand and image. She proposes to call the e-commerce service ‘Luxury Jewellery Online’ (LJO).

As part of her plans for the launch of the new e-commerce service, she has asked you to provide her with detailed information on the following issues:

https://eazyweezyhomeworks.com/order/

  • A summary of the potential opportunities associated with launching the new e-commerce service. She is particularly keen to ensure it is accessible for users of smartphones and tablets as she believes that her potential customers will be regular users of such devices.
  • How a range of innovative online marketing solutions could be used to target potential customers in new territories.
  • How to ensure that the new e-commerce service can offer a comparable level of customer service, support and guidance as that which is already provided in her high street store.
  • In addition to the above, she believes there is a significant opportunity to launch an online auction as part of the e-commerce service, since experience with many of her existing customers indicates there is a significant demand to both buy and sell second hand quality jewellery items.
  • Prior to moving forward with the development and launch of the e-commerce service, she is also keen to establish what the major objectives of the new site should be, particularly in terms of return on investment and the value it can potentially add to her overall business.

Finally, she is aware of the potential cyber security threats posed to online businesses and so wishes to ensure that good security practices are followed as part of the ongoing operation of the site. She has therefore asked you to put together a short presentation to outline a range of key security-related issues.

Task 1

Make report of that focuses on the business opportunities that the proposed e-commerce service could provide. Your report should:

  • Indicate how the LJO e-commerce service could help to increase overall sales and revenue by attracting new customers from a wide geographic region.
  • Consider the potential benefits of ensuring that the new e-commerce site can be used effectively by users of mobile devices such as smartphones and tablets.
  • Identify and briefly describe FIVE (5) key factors to consider when optimising an e- commerce site for mobile usage (you should use the Internet for research purposes to assist in identifying these factors).
  • Task 2
  • Produce a report that focuses on the marketing channels that could be used by LJO to promote the new e-commerce service. Your report should:
  • Describe the potential role of email in the online marketing activities.
  • Consider the role of social media in the online marketing activities.
  • Identify and describe one other potential marketing channel that could be used,
  • giving the reasons for your choice.
  • In addition, the report should explain how the brand of the existing ‘Luxury Jewellery’ high street store could, potentially, add value to the overall brand and image of the new LJO e-commerce site.
  • Your report should also identify TWO (2) potential problems if the marketing campaigns for the online (LJO) and offline (Luxury Jewellery) retail activities are not closely coordinated.
  • Task 3
  • Compile a report that considers the levels of service that will be provided to LJO customers, ensuring that such levels maintain the excellent reputation for customer service that the ‘Luxury Jewellery’ high street store has developed over the past few years. Your report should:
  • Briefly describe THREE (3) ways in which high levels of support and service could be provided to online customers.
  • Explain the importance of maintaining sufficiently high levels of stock to meet customer demand.
  • Outline how effective links with suppliers of jewellery items can help to streamline the ordering and delivery processes and ensure that inventory levels are neither under- or over-stocked.

Task 4

Using the internet for research purposes, make a briefing document report that explains the importance of the following features when selecting appropriate online auction software for the LJO e-commerce site:

  • User management
  • User search tools
  • Customised branding and layout
  • Integrated payment processing
  • Task 5
  • Put together a report that focuses upon what you believe are the THREE (3) key objectives of the LJO e-commerce site, together with your reasons for selecting these specific objectives.
  • In addition, you should specify how the success of these objectives will be measured as part of a post-implementation audit.

Discuss the strategies the speaker used to begin and end the speech. Use the concepts from your readings to describe what the speaker did with his or her time and words.

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This week, your discussion is about the elements that hold a speech together, as well as how counterarguments play a role in each presentation that you present. No matter what the specific content of the speech, and no matter how the context in which you speak constrains how you express your ideas, you need to be able to catch your audience’s attention when you begin the speech, you need to hold that attention during the speech as you lead your audience through the steps of your reasoning, and you need to move your audience toward the conclusions you’re asking them to draw just before you disengage with them and end the speech.

For this discussion, find good speech online and watch it, preferably more than once. The speech may be delivered by a professional speaker or a novice, but it must be delivered to a live audience, and it must not have been edited–in short, it must be an actual speech, rather than a produced video.  You may want to find a site like Americanrhetoric.com or TED.com for good examples.

1. In your initial post:

  • Provide a link to the speech and a citation for it.
  • Discuss the strategies the speaker used to begin and end the speech. Use the concepts from your readings to describe what the speaker did with his or her time and words. Cite every outside source you use, including your readings.
  • Identify the main points of the speech and explain how you recognized them.  How did the speaker show the relationship between one point and the next as he or she moved between them?
  • Identify three legitimate counterarguments, critiques, or questions that an audience might pose in opposition to the speech that you watched. Briefly explain how the speaker might respond to each counterargument.

Which of the following is not part of an organization’s intermediate-environment?

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40. Which of the following is not part of an organization’s intermediate-environment?

a) Channel Intermediaries

b) Customers

c) Statute legislation

d) Suppliers

41. Which of the following is not a true statement about recent demographic change in the

developed economies?

a) Household size has been consistently falling.

b) The average number of children in a family has been consistently falling.

c) The birth rate is consistently rising quickly.

d) The number of very large households has been consistently falling.

42. Which of the following is not true of changes in a firm’s technological environment?

a) New technology allows for new ways of communicating with a firm’s customers.

b) New technology always leads to benefits for firms.

c) New technology can allow new goods and. services to be developed.

d) New technology lowers the production learning curve.

43. Within the micro-environment, a channel of distribution can BEST be described as:

a) All of the retailers in a country who stock a particular type of product.

b) All of those people and organizations involved in the process of transferring a product from

the producer to the consumer

c) A route plan for as company’s fleet of delivery trucks, designed to minimize the cost per

delivery.

d) A route plan for as company’s fleet of delivery trucks, designed to maximize the speed of

delivery.

44. SLEPT is widely used by marketers in analyzing their marketing environment. It is an acronym

for:

a) Systems, Leadership, Empowerment, People and Tactics

b) Strategy, Leadership, Environment, Planning and Tactics

c) Social, Legislation, Economic, Political and Technology

d) Socio, Legal, Economic, Political and Technology

45. A commercial company that explicitly takes into consideration the social consequences of its

actions is most likely to be:

a) Putting the needs of consumers before the company’s need for profit.

b) Acting philanthropically to their customers.

c) Seeking to combine social benefits with business profitability.

d) Acting like a public sector organization.

46. Which of the following is not a benefit for conducting environmental analysis?

a) An increase in an organization’s exposure to politically unstable markets

b) Aid to decision making

c) Choice of market and marketing mix

d) Prioritize and manage risk factors

47. When a company collects data from national media, trade and technical press, government

statistics and trade association information to learn more about an international market, it is

utilizing:

a) Primary data

b) Secondary data

c) Tertiary data

d) Market information system

48. Competitive market advantage is most likely to go to the firm which

a) Has the most information

b) Has a large marketing information department

c) Conducts regular customer surveys

d) Makes best use of the information available

49. Which of the following BEST describes the role of international marketing research?

a) It is essentially about keeping in touch with customers and the broader marketing

environment

b) Questioning customers and potential customers about their preferences.

c) Investigating the industry through published statistics.

d) The output from consumer panels and other focus groups.

50. Which of the following statements about data collection techniques and use within companies is

TRUE?

a) The range of techniques used is decreasing as companies are using less data.

b) The range of techniques is decreasing because companies are already swamped with data

for which they have not found a use.

c) The range of techniques is increasing because companies are always desperate to use

more data to analyze customer behaviour.

d) The range of techniques is increasing and companies often find themselves with more

information than they

Describe the marketing campaign for the health care product or service that you selected. Assess the product or service using the four P’s of marketing.

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Health care organizations can influence a targeted market through the 4 Ps of marketing—product, price,

promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a framework for a marketing strategy. To effectively reach consumers, each of the four components must align. For example, you might have the right product, but if the price is too high or you are not marketing in the correct place, consumers will not buy. For this Discussion, you use the 4 Ps of marketing to assess a health care product or service.

To prepare:

  • Select a health care product or service that you have recently seen in a marketing campaign.
  • Use the four P’s of marketing to assess the product or service you selected.
  • Reflect on the impact of the marketing campaign on your own health care decision making. Consider how the campaign positively or negatively influenced your personal opinions of the health care product or service.

Describe the marketing campaign for the health care product or service that you selected. Assess the product or service using the four P’s of marketing. Then, evaluate the impact of the marketing campaign on your own health care decision making. Include how the campaign positively or negatively influenced your personal opinions of the health care product or service.

How would you explain to each executive your plan of integrating talent management with an HRIS so that they have line of sight for the talent that exists in their business?

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“Talent Management and HRIS” Please respond to the following:

  • Imagine that you are the executive talent manager for a major global fortune 500 organization. You handle all of the Human Capital Management for the United States which has about 30,000 employees. You have built strong internal relationships with all of the North American business lines. Each business line has an executive head that has approached you with concerns about the workforce. The executive heads are having a difficult time keeping track of the talent that exists in their business line and the supply versus demand that will be needed in the future in regards to their workforce. They are also concerned about how they will attract and retain talent when needed. You offer them a solution that blends talent management with Human Resources Information Systems. Read the two (2) articles listed below: • “Integrating talent management and core HR systems valuable but tricky,” located at http://searchfinancialapplications.techtarget.com/feature/Integrating-talent-management-and-core-HR-systems-valuable-but-tricky. • “Effective Recruiting, Staffing and Applicant Tracking in a high turnover Environment: Filling seats in a demanding work environment,” located at http://www.hrvillage.com/human-resources/applicant-tracking.htm. How would you explain to each executive your plan of integrating talent management with an HRIS so that they have line of sight for the talent that exists in their business? In addition to addressing this to each Executive head, suggest two (2) challenges that may arise from this plan. Then, describe three (3) benefits of integrating talent management with HRIS.

Must be one page in length and worded for a Master’s major.

Examine any legal implications in creating a training course that discusses culture. Identify what laws and regulations should be considered.

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Final Paper

The purpose of the Final Paper is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of employee training through the analysis of a scenario related to the creation of a training course.

Focus of the Final Paper

In the course, you have examined several areas of employee training. For this paper, you will be applying this knowledge by examining the creation of a cultural diversity training course.

Imagine that you are in training and development for a global organization. You have been tasked with the creation of a cultural diversity training course that all employees will be required to take. Before designing the course, you must consider the ethical and cultural issues of the task.

In an eight- to ten-page paper (excluding the title and reference pages), you must address the following:

  1. Examine any legal implications in creating a training course that discusses culture. Identify what laws and regulations should be considered.
  2. Explain how the demographic diversity of your employees affects discussions of cultural diversity.
  3. Examine which ethical implications should be considered.
  4. Examine if training can be standardized for all locations in a global organization. Analyze what media is best suited for training in a global setting.
  5. Provide recommendations for implementing the training course.

Paper requirements

  1. Must be eight to ten pages in length (excluding the title page, references page, exhibits, etc.) and formatted according to APA style as outlined in the Ashford Writing Center.
  2. Must include a cover page:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must include an introductory paragraph with a clearly stated thesis or topic.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must document all sources in APA style as outlined in the Ashford Writing Center.
  7. Must use at least five scholarly sources, in addition to the text.
  8. Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved style guide.

Why is it important for the organization to view all components of staffing (recruitment, selection, employment) from the perspective of the job applicant?

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Please answer question 10 and 11 and 3 others of your choice in details, APA styles and external sources required.

1. Why is it important for the organization to view all components of staffing (recruitment, selection, employment) from the perspective of the job applicant?

2. Would it be desirable to hire people only according to the person/organization match, ignoring the person/job match? Please explain in detail

3. One of the strategic staffing choices is whether to pursue workforce diversity actively or passively. First suggest some ethical reasons for the active pursuit of diversity, and then suggest some ethical reasons for a more passive approach.

4. As a staffing professional in the human resources department or as the hiring manager of a work unit, explain why it is so important to represent the organization’s interests, and what are some possible consequences of not doing so?

5. What are the differences advantages of succession planning for all levels of management, instead of just top management?

6. What problems might an organization encounter in doing an AAP that it might not encounter in regular staffing planning?

7. What are the limitations of disparate impact statistics as indicators of potential staffing discrimination?

8. Why is each of the four situational factors necessary to establishing a claim of disparate impact?

9. What are the differences between staffing in the private and public sectors? Why would private employers probably resist adopting many of the characteristics of public staffing systems?

10. Assume the company you work for practices strict adherence to the law in its relationships with employees and job applicants. The company calls it “staffing by the book.” But beyond that, it feels that “anything goes” in terms of tolerated staffing practices. What is your assessment of this approach?

11. Assume that you’re the staffing manager in a company that informally, but strongly, discourages you and managers from hiring people with disabilities. The company’s rationale is that people with disabilities are unlike to be high performers or long term employees, and are costly to train, insure, and integrate into the work unit. What is your ethical assessment of the company’s stance; do you have an ethical obligation to try to change the stance, and if so, how might you go about that?

. Respond to the following post in a minimum of 100 words:

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Part 1. Respond to the following post in a minimum of 100 words:

Meetings –

In the career field I have done most of my life, banking, we often had meetings. Whether it was morning huddles, branch meetings, the huge bank staff meetings, or a one-on-one meeting. I noticed staff would look around when they were not paying attention. They would also be on their cellphones, talking to each other, and even just doodling or fidgeting in their seat. Prior to our branch meetings we would perform an icebreaker. One meeting, we all had the suspect description forms. Then the teller supervisor walked in and then out. We then filled out our forms when she left. It was interesting to compare our forms and share our feelings. Someone said she had black hair and someone else said brown. The teller supervisor is somebody we worked with and closely every day. This would also energize us and lighten the mood, which would help us focus on meeting points.

Group communication –

I think the speaker could use verbal and nonverbal cues to show they are listening. Nodding, making eye contact and talking to the person. An effective way to supply feedback is to repeat what the group member just said back to them, then talking about the point they made. This also reiterates to the audience you are listening. It is important for everyone to feel heard because it can affect their hearing. If someone does not feel heard then they will become distracted, or even combative in group conversation. This in turn can cause a ripple effect.

Public speaking –

Some cues the audience can give me are nodding, smiling, eye contact, and even asking questions. I believe when the audience feels that the subject matter is important to them and/or interesting, then they will listen. Our tone of voice may influence this. If we are trying to persuade the audience but do not have an urgent tone of voice, then the message becomes lost. Visual aids can help the audience pay attention and listen. It not only can add depth to a speech but also presents the speakers’ points in a unique way rather than just speaking. – Andrea A

Part 2. Reply to the following discussion in a minimum of 100 words:

Meetings- Public speaking is not for everyone, in fact I dislike public speaking, For me, giving a speech or presentation is the highway to the danger zone. Some say I don’t have to dislike public speaking yet, I still feel that when even when I hear that it doesn’t have to be that way. The most seasoned public speakers can be at risk if they don’t know how to recognize the danger signals.

If you encounter continual silence from the audience you’re in danger. You might as well be speaking to a wall when the audience is not responsive. Sometimes, the reason for silence is the facilitator isn’t giving enough time for a response. Research suggests that if you’re pausing is long enough, it could mean that they don’t understand your questions or exercises however, it could be a sign of hostility.

If the group doesn’t warm up, check in with them. Humor can help. When one public speaker was met with total silence, he told the audience, “This means “yes”, and this means “no”. He simultaneously demonstrated a nod and a head shake. They laughed and this eased the tension. This is defined as breaking the ice!!

The remedy is to have content that is so interesting that those who were not looking all of a sudden look up from their phones. It’s hard to believe but this affect even happens to millennials will make eye contact if it’s something that interests them. – Feness H.

Provide your own analysis as to the general utility of this model in resolving ethical dilemmas in public organizations.

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Ethical Decision-Making Models (M3D1)

In your textbook, Cooper provides a design approach to ethical decision-making. This is not the only model for ethical decision-making. For this discussion, you will research ethical decision-making models and locate an article or example illustrating how an organization or public administrator applied an ethical decision-making model.

Respond to the following:

  • Locate an article or example illustrating an ethical decision-making model used by a public organization or individual public administrator and provide a summary of the steps outlined in this model.
  • Provide your own analysis as to the general utility of this model in resolving ethical dilemmas in public organizations.
  • Identify and explain one way in which the model you found is different from Cooper’s model.

Part 2

Resolving Ethical Dilemmas

For this discussion, you will use the conflict faced by Karah in Self-Test 2 (reproduced below) and apply the decision-making model you found for M3D1.

Karah is hiring a human resources expert to conduct recruiting, hiring, payroll, and benefits administration for her 50-employee, non-profit organization. She has reviewed the IRS rules on classification of consultants as independent contractors versus employees, and believes the way she has structured the HR expert’s work for the organization makes her an employee, not an independent contractor. Even after explaining this to her boss, Karah’s boss orders her to pay the HR expert as an independent contractor so the organization does not have to pay payroll taxes for her.

Respond to the following:

  • Applying the decision-making model you found for M3D1, describe the steps Karah should take to attempt to resolve her ethical dilemma.
  • If Karah had applied Cooper’s model instead of the model you found, would she have reached a different conclusion?  Why or why not?

Post your primary response (approximately 500 words Each Part).

I need them to be in the format of question/ answer format.

Select one of the working groups in the IETF or IEEE and briefly summarize what this group is working on.

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The following website may be used for reference to complete this assignment. The website represents an electronic document titled “Standards Organizations,†written by William Stallings (2009), located at http://www.box.net/shared/9dtnzvwys8/1/15730219/164146343/1.

Write a fully developed paper in which you:

  1. Select one of the working groups in the IETF or IEEE and briefly summarize what this group is working on.
  2. Justify the need of the IEEE 802 standard used in networking.
  3. Evaluate the three standard organizations including IEEE, ISO, and ANSI to determine the most important for communication technology.
  4. Take a position on the need for a federal regulating body of standards such as NIST. Include supporting evidence to justify your opinion.
  5. Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the need for information communication in the business environment.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.