Develop a 750-1,000-word executive summary of your organization’s (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

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Develop a 750-1,000-word executive summary of your organization’s (or one you know
well) annual marketing plan.

Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

RUBIC

Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria

Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.

How would you set up the SP8 to capture all five fluorescent proteins, using 2 sequential scan settings? How would you improve on this with 3 sequential scan settings?

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BSC 411.   Confocal take-home Final Exam.   Due 12-8-20.

 

The Written Final is in 2 parts. For the first, answer the questions here. For the second, submit the Photoshop Homework (more to be posted).

Answer each using a concise but specific and suitably detailed essay. Type your answer below each question (you will submit the Word file containing both the question and answer). Use complete sentences. You may discuss the material with other 411 students, but make sure your writing is entirely your own, or it will not be credited. Email it to kaedwar@ilstu.edu with 411-confocal Final in the Subject line.

Answers will be graded on accuracy, clarity, completeness, use of specifics and examples to support your assertions, and originality.

Discouraged: using brief general statements, lack of specifics, use of undefined terms, and copying phrases from elsewhere.

 

 

  1. Consider the worm Brainbow line described in Lec.6 PPT. How would you set up the SP8 to capture all five fluorescent proteins, using 2 sequential scan settings? How would you improve on this with 3 sequential scan settings?

 

  1. Valid/invalid image manipulation. You are preparing your images for publication using Photoshop. Describe examples that fit these three scenarios, giving the specific Photoshop commands used and why they fit the description:

(A) you make an image adjustment that is useful and for which there should be no objection.

(B) you make an adjustment, and have to consider carefully whether it is acceptable by the journal.

(C) you make an adjustment that would help you “sell” your conclusions, but would be considered absolutely unacceptable.

 

 

Answer 4 of the next 7 questions; you may omit three.

 

  1. You wish to image live cells, and want to be able to clearly see a dim signal from GFP. What are the two best ways to increase the signal? How is your answer more relevant to live, rather than fixed, cells?

 

  1. For antibody staining experiments, (a) what is the experimental advantage of having the ability to completely remove the antigen of interest from your sample? (b) What is the experimental use of performing a “no primary” control staining?

 

  1. Why was the discovery of GFP technology so important? What problem did it solve, and why was it so rapidly and fully adopted (when antibody staining works “just fine” for seeing individual proteins?)

 

  1. Discuss at least 5 major parameters that one should consider when selecting a marine fluorescent protein for use as a protein tag in live microscopy.

 

  1. Explain the basic mechanism and concept of ‘fluorescence lifetime‘ and how this is used for FLIM on our SP8 system. Why is a pulsed laser required? How is it that a FLIM-based image can distinguish two dyes that excite and emit at essentially the same wavelength?

 

  1. Viral detection in saliva samples with the confocal. Suppose all the world’s Taq supply was gone, making PCR testing impossible, but you need to continue testing students on campus for the presence of SARS-CoV-2. How would you do this on the SP8 system? You do not need to give very specific details like scan settings or reagent names, but the general plan should make sense, and the controls should be spelled out.

 

  1. For one of the assigned iBio seminars listed in Lec. 1/slide 4, provide a clear succinct outline. Use one you did not use on the Midterm.

 

 

 

——–

PHOTOSHOP HOMEWORK 1. This is due by end of Finals Week.

 

Find any image with some obvious reddish, greenish, and bluish regions.

Open in Photoshop.

Make it JPG format.

Reduce size if needed so it is no more than 400KB.

Save each of the color channels as its own grayscale JPG image, with ‘-red’, ‘-green’, and ‘-blue’ added to the filename as appropriate.

Recombine these into a new RGB image with the red and green channels switched with each other, save as ‘-switched’.

Email all 5 files to kaedwar@ilstu.edu.

 

Read the textbook, name the four major classes of mortgage-related securities.  As an issuer, explain the reasons for choosing one type over another. Please elaborate by expressing your thoughts about your findings in at least 5 – 6 sentences.

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Question 1:

Read the textbook, name the four major classes of mortgage-related securities.  As an issuer, explain the reasons for choosing one type over another. Please elaborate by expressing your thoughts about your findings in at least 5 – 6 sentences.

Student 1:

The four major classes of mortgage related securities are as of the following:

  • Mortgage-Backed Security: Just like what is mentioned in the name of the mortgage, it is backed by the collateral of the asset or the property. Mortgage backed security issued mortgage securities that is backed with the property as lien against the borrower.
  • Mortgage Pay Through Bonds: A hybrid between the mortgage backed securities and the mortgage pass through securities. It is a hybrid security with issued against a mortgage pool. A mortgage pay through is also considered the debt obligation to the issuer.
  • Mortgage Pass-Through Security: It is a purchase of shares of a pool or collections of mortgages. The cash flow from the pass through is to the security holder as monthly payments. More in a secondary market situation.
  • Collateralized Mortgage Obligations: It is bundled mortgages sold as an investment by others. Organized and characteristic by risk levels.

I would like to have mortgage backed security if the property is considered highly valuable in term of future market cost. This is riskier if a single property over a diversified pool more like the three others. The pass through entities that have a pool of bundle attached usually have less risks than a single mortgage backed security due to diversification. If an entire zip code appears to be in excellent condition, it might be a good idea to have the pool of less risky and secondary market investor with lower potential returns in exchange.

Sources:

https://realtytimes.com/advicefromtheexpert/item/1004574-mortgage-pay-through-bonds#:~:text=Mortgage%20pay%2Dthrough%20bonds%20are%20usually%20issued%20against%20a%20mortgage%20pool.&text=The%20issuer%20retains%20the%20ownership,the%20pool%20and%20simple%20amortization (Links to an external site.).

https://www.nasdaq.com/glossary/m/mortgage-pass-through-security (Links to an external site.)

https://www.investopedia.com/terms/c/cmo.asp

Question 2:

Please visit the Penny Mac Broker Direct at https://www.pennymacbrokerdirect.com.  Explore the site.  Identify resources that may be of use to real estate professionals and share it with class.

Student 2:

PennyMac is a national wholesale mortgage lender. PennyMac serves as the middleman between the mortgage borrowers and lenders. Its business is consistent, engaged and transparent. PennyMac provides a range of innovative solutions to help the brokers grow the business. The company provides competitive products and prices in several categories, such as VA, FHA and Conventional.

Its website only offers simple information about its business, special features and short introduction of the business. A user or broker needs to register to be contacted by an agent. A company can become a PennyMac partner or a broker. A POM will be working with the broker to grow the business. As a potential broker working with PennyMac, you can register and signon using the Power login. The website lists the paperwork turn around time.

References:

Penny Mac Broker Direct. Retrieved from https://www.pennymacbrokerdirect.com

Select a topic from the following list on which you would like to conduct an in-depth investigation: Information systems infrastructure: evolution and trends 

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Select a topic from the following list on which you would like to conduct an in-depth investigation:

  • Information systems infrastructure: evolution and trends

Research paper basics:

  • 8 pages in length
  • APA formatted
  • Minimum six (6) sources – at least two (2) from peer-reviewed journals
  • Include an abstract, introduction, and conclusion
  • See rubric for more detailed grading criteria

Some good questions to ask yourself before turning in your research paper:

  • Is the paper of optimal length?
  • Is the paper well organized?
  • Is the paper clear and concise?
  • Is the title appropriate?
  • Does the abstract summarize well?
  • Are individual ideas assimilated well?
  • Are wording, punctuation, etc. correct?
  • Is the paper well-motivated?
  • Is an interesting problem/issue addressed?
  • Is knowledge of the area demonstrated?
  • Have all key references been cited?
  • Are conclusions valid and appropriate?

I feel that the entertainment needs to end once you have grabbed the audiences attention. Once you have their attention you get into exactly what the advertisment is about.

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One product i thought of recently is coffee I do not see much marketing on coffee anymore i see alot of talk about Kurig but not about coffee itself. I feel like coffee whether it be folders or Dunkin coffee they could benefit from multi channel marketing. When i was younger i remember seeing Folgers commercial but i do not see them any more. It makes me wonder why? is the market to easy and is there no need to advertise much?

Regards,

Cody

Hello,

Now that you mentioned it, I have not seen any advertising for coffee. Before, I think there was a few commercials that were about coffee but not anymore. When I am on Youtube, I see advertisements about Dunkin Donuts ice coffee or starbucks but that is not the same as all the brands that are out for just regular coffee. Do you think that the audience was just not responding right to the advertisements so the brands decided to stop?

Andrea

Your reference to Coca Cola is interesting.   They have a wide variety of products such as regular coca cola, coke zero, diet coke and others that are designed to appeal to different target audiences.   How can Coca Cola use IMC given this variety of products?

https://us.coca-cola.com/

John

Hello Professor and Class

To be honest the one commercial that I find extremely irritating is the Capital One credit card commercial. This commercial annoys because it shows all types of disaster and in the end, it asks the question, what’s in your pocket. Because of my dislike for the commercial, it wouldn’t make me remember it at all, in fact, I had to look up the slogan just to find which company used the slogan. However, the one commercial that I have found memorable happens to be the one with the huge hamsters driving the Kia. For me, the line between entertainment and marketing is drawn when the commercial becomes irritating instead of amusing.

Kefouneia.

Reference

Kerin, R. A., & Hartley, S. W. (2020). Marketing: The core. New York, NY: McGraw-Hill Education.

Kefouneia

Professor and Class,

I feel that the entertainment needs to end once you have grabbed the audiences attention. Once you have their attention you get into exactly what the advertisment is about. I saw a few of the other posts on this thread and one commercial that drives me crazy are the Progressive insurance once with flow. At what point is it about insurance and not about flow? I think entertainment can go overboard and take awy from the actual marketing.

Regards

Cody

You have been hired as a Marketing head of the brand Yuva. 1. Suggest various types of segmentation for the brand Yuva. (10 Marks) 2. How will you promote the brand Yuva online? Suggest minimum five online platforms through which you will promote the brand and increase the sale. (10 Marks)

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Case:
“Yuva” is a fitness band catering to Indian youth in lower price segment. There is a
vast market who are health conscious and wants the latest tech in wearable device
category. There are currently two fitness band that is being sold by the company.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for December 2020 Examination
Given below are their prices.
Yuva Basic Rupees 899/-
Yuva Pro Rupees 1199/-
The product quality is good given the price range. It has all fitness feature supported by
a colourful design. It has a bigger display as compared to their competitors. The
company has purposely kept the display bigger for the youth audience as they want the
feel of a smart watch at the price of fitness band.
The company has a plan to sell only through online platform. The product is available
on major ecommerce platform as well as on the company’s own website. It has just
been 15 days that the product is launched but it doesn’t have any demand from
consumers. There is no problem with the product but there are no promotions done by
the company. You have been hired as a Marketing head of the brand Yuva.
1. Suggest various types of segmentation for the brand Yuva. (10 Marks)
2. How will you promote the brand Yuva online? Suggest minimum five online platforms
through which you will promote the brand and increase the sale. (10 Marks)
3.a. Explain any five factors that will influence the consumer behavior for the purchase of
Yuva Fitness Band. (5 Marks)
3.b. Explain various stages that a customer will go through in purchasing decision of Yuva
fitness band. (5 Marks)

“Lake Point Consulting Services (LPCS) provides security consulting and assurance services to over 500 clients across a wide range of enterprises in more than 20 states.

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“Lake Point Consulting Services (LPCS) provides security consulting and assurance services to over 500 clients across a wide range of enterprises in more than 20 states. A new initiative at LPCS is for each of its seven regional offices to provide internships to students who are in their final year of the security degree program at the local college.

Predish Real Estate and Auction (PREA) buys and sells high-end residential and commercial real estate across a multistate region. One of the tools that PREA offers is a sophisticated online website that allows potential buyers to take virtual tours of properties. However, PREA’s site was recently compromised by attackers who defaced the site with malicious messages, causing several customers to threaten to withdraw their listings. PREA’s senior management has demanded a top-to-bottom review of their security by an independent third party. LPCS has been hired to perform the review, and they have contracted with you to work on this project.

  1. The first task is to perform a vulnerability assessment of PREA. Create a PowerPoint presentation for the president and his staff about the steps in a vulnerability assessment. List in detail the actions under each step and what PREA should expect in the assessment. Your presentation should contain at least 10 slides” (Ciampa, 605).

Carefully read the case project statement and step number 1 to ensure you cover all of the requested topics. Refer to the information given in the Module 4 assignment that was similar to this for reminders about how to create good presentations. Remember to use the speaker’s notes (this is especially important as I will not see you give this presentation. I need to know what you will say if you were in front of an audience), few bulleted items on the screen, and applicable graphics (charts, graphs, clipart) to make the presentation interesting. You should have an introduction slide, a conclusion slide, and a slide for the list of your sources, along with any content slides needed to get your point across. Information technology specialists always need to be prepared to talk about technology to those who are not versed in the subject. This assignment gives you practice in doing just that.

Create a 5- to 6-slide PowerPoint presentation that can be used in a staff development meeting on presenting different approaches for implementing the stepwise approach for asthma treatment.

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One method that supports the clinical decision making of drug therapy plans for asthmatic patients is the stepwise approach, which you explore in this Assignment.

To Prepare
  • Reflect on drugs used to treat asthmatic patients, including long-term control and quick relief treatment options for patients. Think about the impact these drugs might have on patients, including adults and children.
  • Consider how you might apply the stepwise approach to address the health needs of a patient in your practice.
  • Reflect on how stepwise management assists health care providers and patients in gaining and maintaining control of the disease.
By Day 7 of Week 3

Create a 5- to 6-slide PowerPoint presentation that can be used in a staff development meeting on presenting different approaches for implementing the stepwise approach for asthma treatment. Be sure to address the following:

  • Describe long-term control and quick relief treatment options for the asthma patient from your practice as well as the impact these drugs might have on your patient.
  • Explain the stepwise approach to asthma treatment and management for your patient.
  • Explain how stepwise management assists health care providers and patients in gaining and maintaining control of the disease. Be specific.

While Nokia is dead as a brand; how does Virtu still survive in the niche market and sell globally to the rich and famous? What branding strategy does Virtu follow with Nokia (use the brand spectrum)? Why

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While Nokia is dead as a brand; how does Virtu still survive in the niche market and sell globally to the rich

and famous? What branding strategy does Virtu follow with Nokia (use the brand spectrum)? Why

Now that you have learned about structuralist criticism ( ciritical theory toady), you should read this theory and apply the theory as a means of analyzing one of the novel (the end of eddy) you have read.

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Now that you have learned about structuralist criticism ( ciritical theory toady), you should read this theory and apply the theory as a means of analyzing one of the novel (the end of eddy) you have read. There is no professor assigned prompt for this essay. This class is Advanced Composition and Critical Thinking, and part of being an advanced writer and a critical thinker is being able to come up with your own topic and thesis with certain parameters. You have to figure out what it is you want us to know about the novel when analyzed the particular lens of a particular theory