The changes that have taken place in the world economy have led to the replacement of the traditional trade methods by capital movements. It can be observed that the global economy has given the local economies only a subordinate role in the market operations (Kotler et al., 2012). Economic systems have changed from what was traditionally known to new systems, which have taken into consideration the areas that are affected by globalization. The areas considered in modern economic systems include governance in various countries operating in the global market, capital and trade flows, hierarchy of command in terms of transport and communication, services funded through taxes and many others (Masterton &Pickton, 2004).The field of marketing in the global economy has experienced dynamic changes as well. Therefore, companies operating in the global economy should put into consideration these aspects and employ changes that fit the requirement of marketing in the modem global economy. The report will focus on McDonald, which is a multinational corporation operating in the fast food industry and supplying millions of customers across the world. (Solomon, 2009).

The Macdonald Company has established its branches in almost all countries of the world. In this regard, the company experiences varied economic challenges and opportunities in different countries. With the current world economic state, the developing countries are struggling to better their economic status (Drummond et al., 2003).. In this case, the McDonald company experiences reduced economic gains in the developing countries compared to the developed nations. Another challenge that faces MacDonald Company in the global economy is the stiff competition in the developed economies. In this regard, it can be witnessed that operating in the international markets requires outstanding skills and knowledge since it involves dealing with high-level risk.

Media just tell people what to think about instead of how to think. Each side of the argument has been previously confirmed based on the perception of different researchers on the topic. However, I didn’t find research that has provided a clear explanation of the issue: If the media decides where the public cast their vote during an election? Therefore, there is a knowledge gap, and this research paper intends to explain the influence of the media on politics in society.

Media is a pivotal part of today’s society. Across the world, people rely on media for almost everything to do with information and communication. It has become significant to understand how to balance the media influence the life of people and society. In these pressurized eras, it is becoming tougher and tougher to balance a family, work, and technology. Ages ago, it was just family and work. Currently, with social networking, blogging, gaming, and supplementary undertakings, technophile parents have discovered that harmonizing all that out with proficient family life has become somewhat of a task in the aforementioned (Hawn, 2009).

Research questions

1. Do the media direct the public on what to do politically?

2. Does the information provided by the media influence the opinions of the public?

3. How do the media influence the voting exercise?

4. What is the impact of media on society?

Problem definition

Media have significant impacts on society and politics. Misuse of media in itself can result in numerous challenges in society. Too much of a thing is pestilential. There are disadvantages to the media. Parents should ensure their kids are safe while online as not all individuals are well-intentioned, and even beware of the content that the kids seek from the media (Lowe, 2013). Most of the television content is not appropriate for all audience and have age limits. Such content influences the opinion of the public. Media has also been associated with high rates of violence, crimes, bullying, and culture shock. Many of these contents influence the way the public think and act politically. The research seeks to know if politics has any influence on the political decisions of people. It will seek to identify if the media directs the public on what to think and what to do.

It was generally based on a give and take principle. The followers of the older rules were only liable to love the ones who love them and to hate the ones with all their might, who hate them. It contained messages on war and a ‘hand for hand’ and ‘eye for eye’ policy. The Mount Sermon of Jesus Christ is a renovation of these laws transforming the world into a state of peace and tranquility. He wants his followers to behave in such a way that the world follows them in love. The Sermon further contains the way one must and must not reflect him or her in society. In totality, the Mount Sermon is a guideline for humanity to lead a life of peace. It teaches that mankind has to have a lead in the world, not through might but through peace and forgiveness. The sermon explains the way life must be changed for being in the grace of God. Interestingly, this piece of advice is well contained throughout the sermon. The historic context of the sermon involves the desire of Jesus to set forth a new kingdom. Though this kingdom is of a spiritual context, it is to be achieved through the deeds and ways of the worldly human. Thus the rules and the preaching as made by Jesus in the Mount Sermon are quite relevant in the concurrent context of global peace and tranquility. The context of the message is thus not confined to the people of Israel, but to the whole world and its people.

Thruston (350-52) has opined that the mount sermon does not merely relate with the ethics of religion, but it acts as a catalyst in the shaping of the audience auditors in the direction of covenant faithfulness. This must be read together with the fact faithfulness to the teachings of Jesus would mean to adhere to a policy of forgiveness directly leading to peace and tranquility. It must also be considered that it the shaping of individual charters that leads to the shaping of a good society and thus a good world.&nbsp.

The paper will seek to discuss the application of the third generation peace operation in Africa.

The UN peacekeeping operations are established with the objective of addressing the insecurity challenges affecting the population. The shift to the third generation peace-keeping operation has been attributed to the fact that the internal conflicts in Africa, as well as the Middle-east, are not a result of economic, territorial, or infrastructure threats. These operations are set up to address health, food, cultural, environment, economic, personal and political insecurity (Fen 283). The internal conflicts in Somalia are said to be attributed to poverty, hunger and political instability.

The traditional peacekeeping methods have been characterized by failure when applied in Africa and the Middle East. A good example was the attempts by the UN to resolve the conflict in Somalia in the ’90s. In the third generation peacekeeping operations, the UN employs both military and nonmilitary aspects to address the insecurity challenges. The military aspects include training of the police and the military forces of the state country instead of deploying foreign troops (Beebe 100). Military training also encompasses technology and infrastructure development. In other situations, a combined force of the police and the military personnel is established to address the pressing issues.

Other military aspects involve the maintaining and enforcement of the rule of law (Munson 211). This involves the training of the judicial system as well as the anti-corruption units on the maintenance of law and order. It also involves restoring peace by disarming the conflicting parties. In Somali, this has been applied to ensure that innocent civilians are not killed, yet the Al-Shabaab are disarmed and arrested. It also encompasses facilitating elections and implementation of a government in case of a totally collapsed state.&nbsp.