In the current times businesses have become very competitive due to changing external and internal compulsions. The external factors significantly influence business outcome and decisions and therefore necessitate flexible approach in business decision and new procedures that meet the changing demands of the time. The various external issues like environment, government policies, competition, changing socio-cultural environment, economy, technology etc. become important factors that influence organization’s productive outcome. The same is true for non-profit organizations also which broadly refer to collective work of people who help other people (Bornstein, 2007). They are distinct in their vision and mission with social objectives and goals and meet them through creatively evolved mechanisms that rely on shared vision, empowered teamwork and innovative ideas that facilitate achievement of social goals. Consequently, cross-cultural understanding has evolved as crucial factor that helps to exploit cultural competencies of diverse populace to meet new challenges effectively.

Flexible approach that may encompass the changing environment helps to transform obstacles into new opportunities of growth (Ashworth, 2001). It helps non-profit organization to adopt constructive changes like technology to improve and improvise their performance and meet new challenges with high degree of success. Most importantly, conservation and preservation of environment has become the need of the hour, As such, sustainable business practice becomes one of the most important elements of external environment that needs to be incorporated within the broader goals and objectives of the non-profit organization for the wider welfare of the society. The recessive economy has also emerged as vital ingredient that impacts business decisions and promotes innovative inputs that meet the need and requirements of the customers.

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Reference

Ashworth, Kenneth H. ‘Re Bona fide bureaucratic behavior.’ Caught Between the Dog and the Fireplug, Or, How to Survive Public Service. Georgetown: Georgetown University Press, 2001.121-133.

Bornstein, D. How to change the World: Social entrepreneurs and the power of new ideas.

Dear Heidi Wilder Thanks for sharing your ideas on this week’s discussion post. it was quite informative especially when you highlighted the differences between PhD and DNP nurses. You mentioned that more nurses were willing to take DNP more than PhD since the former has a wider coverage on nursing research. I will agree with you on your statement about PhD is more general but with nursing, DNP takes a more specialized direction hence better quality of nursing research (Zaccagnini & White,2011).

You continued further and provided your working environment details, and the amount of ignorance your paramedic’s colleagues express is alarming. Nursing is a very comprehensive field and considering they are paramedics, your master’s knowledge surpasses their levels of certification.

On your second issue, you have elaborated on the high cost of nursing programs. You have compared several programs with those of similar if not lesser quality and the duration and cost that you might find unnecessary. My recommendation would be, keep your confidence on attainment of higher standards as it increases on your information on nursing.

Hello Oluwakemi Orogbemi,

Thanks for your informative post on this week’s discussion topic. I agree that ethics assist in knowing what is wrong and what is right. In healthcare, since you are dealing with patients and their well-being integrity is an essential matter. According to Hamric, Spross, and Hanson, (2009) a nurse should learn to keep secrets, suffer and struggle. This is all to the goodwill of the patient.

You have also added that ethical conflicts in the healthcare sector can arise from professional interactions, research, gender, pain, or even life issues. This is evident as the nurse’s advance in their careers. A solution to this problem you have added would be a nurse attaining a DNP. This equips them with skills to handle medical dilemma.

However, you have said that they are also in a dilemma with pain management and end life crisis. You have given an example of a dialysis patient with a stroke and how the hospital went about it. The inclusion of the various professionals to explain to the family on steps to take, elaborate on ethics in the hospital. Also in the diabetic patient, it is well stated.

Since nursing is caring, ethics are essential. In every decision making process, ethics should be interlinked. This provides guidance on the right and wrong.

REFERENCES

Zaccagnini, M. & White, K.&nbsp. (2011).&nbsp.the doctor of nursing practice essentials: A new model for advanced practice nursing.&nbsp. Sudsbury, MA: Jones and Bartlett Publishers, LLC.

Hamric B., Spross, A., & Hanson, M. (2009). Advanced practice nursing: an integrative approach (4th ed.).

With the Nike + TV ad already running, the social media campaign should be more detailed with the content of the ad. The advertisement should be able to serve its purpose in the market by segmenting its territory and attracting new subscribers or clients.

According to Funk (2013) the campaign should choose wisely the social media platforms that it will be run on. The consideration is also strategic since the aim of the campaign is to re energise the loyalty of the brand and also attract new clients.

Capturing the attention of the readers and viewers dos not only include the perfect use of color, but it also has so much to deal with the choice of words used. Words that are captivating to the ear and capturing to the eye are almost always the simplest words that we use on our day to day conversations.

More often than not, the target audience is normally the driving force towards determining an ad. In our case, Nike+ is a sports line that deals with all types of sporting equipment, balls and apparels. The target market here is definitely inclined towards sportsmen and sports enthusiasts. This however is still a very wide market that will also need to be segmented according to the content of the available product.

The only way to attract interest is by association. Let the audience of the campaign feel associated with the campaign. With the term possibilities, let the campaign be designed such that it shows ability, determination, chance and finally possibility.

After getting the attention of the viewer, the advertisement or campaign should be able to attract the viewer. This is only achievable by creating a level of interest up to the point where the viewer would like to know how he/she will benefit or gain from the item in front of them.

Just do it-possibility is creating a new feeling, a feeling of much more in the field where someone has already accomplished.

In the current carrier-grade networking gear, there are several optical multiplexing technologies that are available. Optical multiplexing technologies are broadly divided into wavelength-division multiplexing (WDM) technology and optical code-division multiple access (OCDMA) technology. Other multiplexing technologies include dense wavelength division multiplexing (DWDM) technology, Television programming and commercials, Cable television and satellite television among others (Tutorials Point, 2012).

Most of these multiplexing technologies use fiber optic cables. This is because the cables transmit data faster and for a long-distance. Furthermore, fiber cables have several other advantages that make them suitable to transmit data faster. These advantages include the fact that fiber optics is not affected by external factors and the immunity of the cables to interference. On the one hand, the wavelength-division multiplexing technology multiplexes numerous optical carrier signals to one optical cable. The wavelength-division multiplexing technology is mostly popular in telecommunication firms since. they allow companies to expand the network facility without laying more fiber.

On the other hand, the OCDMA technology is recognized as a reliable access network which has significantly aided substantial development in the communication sector. In the OCDM, the multiplexing procedure involves distinguished communication channels that are specified by optical codes. Also, this system comprises encoding and decoding operations which constitute the term optical coding (Tutorials Point, 2012).

Technology has extended to a far much better position with the introduction of wireless technologies. The most common wireless networks include wireless PANs, wireless LANs, and wireless MANs. Wireless WANs and the system interconnection is also known as Bluetooth.

The uniqueness of man is based on his ability to imagine the impossible and being able to make it possible through trial and error until he gets it right. Knowledge is a product of the human imagination because it is through the process of trial and error to make what he has imagined a reality that the human being gains knowledge. With this in mind, we shall now look at the reasons why it has been stated that imagination is more important than knowledge. We shall discuss the various aspects that make up the imagination and those that makeup knowledge and from these. we shall endeavour to determine our conclusion that imagination is more important than knowledge.

In the field of invention, it has been stated that for one to invent something, he has to imagine it first. This is especially true of the Wright brothers who even before they invented the very first flying machine, they imagined man having the means to fly. As their designs failed one after the other, their imaginations enabled them to continue to make modifications to their craft until eventually, they created their first successful flying machine. Without their imaginations, they most likely would not have invented the flying machine which until then many had thought was impossible. This invention of the Wright brothers came to change the entire course of human history because others adapted their knowledge of making their flying machine for the creation of even more advanced aircraft. The knowledge of the Wright brothers was used only a few years later during the First World War when aircraft were used to drop bombs on enemy targets. Furthermore, in the second half of the twentieth century, the knowledge that the Wright brothers had used for the creation of their aircraft was further enhanced and used for the development of rockets. These not only enabled man to leave this planet for the first time, but it also enabled him to walk on the&nbsp.moon, a feat that many had only dreamed of and thought was impossible.&nbsp.