Complete 2 pages APA formatted article: Marketing: Small Business Essential

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When faced with the decision to distinguish the suitability of a location for a business the traditional Political, Economic, Social, Technological, Legal and Environmental (PESTLE) analysis provides us with a proven framework for our evaluation. The political will with regards to attracting and promoting business within Canada is positive across the provinces and therefore we cannot single out Vancouver as being more competitive. According to the KPMG (2010) report called Competitive Alternatives that examines business competitiveness in 112 cities within 10 industrialized countries, Vancouver ranks fifth in the world. Within Canada, only Montreal performs better at a cost index of 94.2 in comparison to Vancouver’s 94.9.

However, when we perform a comparison of six Canadian cities with an equal hypothetical financial investment of US$ 15.084 million, using KPMG’s Competitive Alternatives data we find out that Vancouver ranks fourth out of the six cities (Edmonton, Montreal, Quebec City, Toronto, Vancouver and Winnipeg) as shown in the plots below (note that all figures are in thousands of US$).

Figure 1: Graph showing costs by city

Figure 2: Graph showing Net Profit by City

Nevertheless, this does not imply that Vancouver lacks a competitive advantage over the other Canadian cities. On the contrary, Vancouver is especially competitive in the fields of Research & Development, Digital Media and Film & Television. The city’s technological advantage and human capital in these industries has captured the interest of large corporations such as Microsoft, Pixar and Sony. The city has a reputation for having a creative and skilled workforce.

In addition to that, Vancouver continues to attract more businesses in these three fields due to “massive government subsidies in form of provincial tax credits worth roughly 50 percent of a production’s labor costs (Severinson, 2010). The International Financial Centre – British Columbia has been especially vigorous in providing strong incentives for eligible international financial activities within the above listed business categories in Vancouver as shown by Figure 3 below:

Figure 3: KPMGs Competitive Alternatives 2010 Tax Index

Furthermore according to the Economist Intelligence Unit’s latest annual index, Vancouver retains its top spot as the most liveable city in the world, same as last year. This index looks at stability, infrastructure, health care, education, and culture and environment which are factors that boosts investor confidence and increases staff willingness to relocate to a city (A.B, 2010). In addition to that the city’s hosting of the 2010 Winter Games has increased economic activity and makes this the ideal time to establish or expand a business presence in Vancouver.

For one anticipating to venture into small business in Vancouver, the prospects would be much better in Digital Media for which the city has established itself as a brand. The city has a thriving community of animation artists, producers, programmers and investors who are willing to make the business grow.

References

A.B. (2010, February 11). Its Vancouver, again. Gulliver [The Economist business travel

weblog]. Retrieved on November 3, 2010 from, http://www.economist.com/blogs/gulliver/2010/02/liveability_rankings

KPMG. (2010). Competitive Alternatives. Retrieved on November 3, 2010 from

http://www.competitivealternatives.com/default.aspx

Severinson, P. (2010, November 3). Vancouver animation domination. BCBusiness Online.

Retrieved on November 3, 2010 from http://www.bcbusinessonline.

Compose a 500 words assignment on health insurance portability and accountability act’s ethics

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Health Insurance Portability and Accountability Act (HIPAA) is a major health policy currently followed in health care centers, in United States. The health policy is responsible for health insurance of workers and citizens. The Act became a policy in August 21, 1996 after President Clinton signed it to be a law where it became documented in Public Law 104-191. The policy safeguards and protects the health information of patients from unauthorized person without legal permission from the patient. The purpose for the formation of the Act was to increase health care system’s effectiveness and efficiency. It also recommends that a standard electronic device should be used to store all medical information of a person. The deadline for embracing the act was September 23, 2013. The health policy incorporates some ethical issues. These ethical issues include respect of the patient’s health information, confidentiality and honesty.

HIPAA law has bought has established responsibilities for health care institutions. The HIPAA law has enhanced confidentiality of the patients’ medical information. Confidentiality is the state of having something in a strict privacy or secrecy way. This helps to protect the patient rights since only the required medical personnel’s can access the information. This is a component of providing quality medical health care. In a recent case, a patient suffering from paranoid schizophrenia got admitted in a mental hospital. The nurses at the hospital wanted to disclose the health information to the family. However, the patients’ physician refused since the patient had not allowed them to do so. The patients’ health rapidly improved, and within a week, he was ready for discharge.

The patients’ health condition requires maximum respect. Respect is the condition of esteem. In case of ongoing treatment, obtaining payments and for healthcare operations one can share protected health information. Except for insurance reasons in order to receive payments written authorization should be presented any time one requires medical records. Under this condition HIPAA only allows access of minimum necessary information to perform job duties. This enhances respect for patients’ health information. In another case, a staff member in a medical practice disclosed HIV status of the patient. This happened mistakenly after the doctor’s office faxed medical records to the patients’ place of employment rather the new healthcare provider. He thereby disclosed PHI to several other individuals. The employee responsible received given a written disciplinary warning.

Honesty with patients’ records is mandatory. The employees in the medical practice cannot temper with the patients’ medical information. According to HIPAA it is inappropriate to sell patients medical records. The law also states that it is inappropriate to market the patients’ information to a drug company. It is also wrong to access fellow colleagues’ medical information without written authorization. The employee should also be honest and not tamper with patients medical records. A private practice physician who was a principal investigator in a clinical study disclosed patients’ diagnostic codes to a contract research organization. The Institutional Review Board (IRB) did not approve the document. This made the private medical practice review its policies and educate its workers on the new medical procedures.

Although HIPAA safeguards and protects the health information of a person, it is harmful in some ways. First, it restricts family members from acquiring information on health status of the patient. This may hinder them from taking appropriate actions such as taking the patient to a highly developed heath center for proper treatment. The policy also denies beneficiaries rights of accessing the patients’ health information. Therefore, beneficiaries become uncertain of their fate when the provider is sick.

In conclusion, the health Act is appropriate for safeguarding health status of the patient. It is also important in health insurance of a person. However, the policy should allow the family members and close relatives to access the health status of the patient. This will ensure that close relatives and family members are aware patient’s health information and status.

References

Texas Education Agency (2012). Confidentiality and HIPAA. Retrieved from hipaa.pdf

Behnam, M. (2013). The Ethics of HIPAA in the Practice of Pharmacy. Retrieved from Behnam Edited PDF.pdf

MUSC Health (2013). Code of conduct, HIPAA &IT Security Training. Retrieved from CodeofconductHIPAAInfoSecurity2013.pdf

HHS.gov (2014). Health information Privacy. U.S. Department of Health and Human Services. Retrieved from http://www.hhs.gov/ocr/privacy/hipaa/enforcement/examples/allcases.

Compose a 250 words assignment on mise en scene: acting and acting styles.

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Mise En Scene: Acting and Acting Styles Mise En Scene: Acting and Acting Styles The thriller film “Side Effects” produced by Steve Soderbergh was produced in 2013. The film centers on a couple who face marital challenges after the man is sentenced to years of imprisonment. Martin Taylor serves a jail term while his wife Emily copes with the trauma of a tarnished relationship. Emily tries to escape from Martin Taylor, risking the lives of her beloved family.

Rooney Mara (Emily Taylor) advanced personality acting in her role. She successfully placed herself in the film’s character that reflected her personality. Jonathan Banks (Jude Law) is classified as a character because he played the role of a psychiatrist with a twisted life (Soderbergh, 2013). Law acts as a naive person responsible for what is happening to the characters in the plot. He enhances the development of suspense in the film as he regrets his actions. Catherine Zeta Jones (Dr. Victoria Sierbert) is classified as a wild card because she acts in several scenes and has no key role although her role is vital. In this movie, she did not stand out although she was important (Soderbergh, 2013).

Catherine Zeta has acted in a number of films as an undermined character or a villain. Her personality is exhibited in some films while in other movies she advances the theme of sex through seduction as in The Phantom (1996) where she played the role of Sala. Evidently, Zeta is a flexible character who can take up any role and perform it to her best Goodykoontz & Jacobs, 2014).

References

Goodykoontz, B., & Jacobs, C. P. (2014). Film: From watching to seeing (2nd ed.). San Diego, CA: Bridgepoint Education

Soderbergh, S. (2013). Side Effects [Motion picture]. U.S.

Write 2 pages with APA style on Routine Letter. February 27, 2009 Desmond Bouchard Mardi Gras Novelties 2198 Orange Avenue Orlando, FL 32825 Dear Desmond:

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I cannot begin to tell you how excited I was to meet with you concerning the production that your company has to offer toward our project. Having planned several large scale marketing projects for our company, I have had wonderful opportunities to expand our associations through the participation of a diversity of businesses. I look forward to this being one of those opportunities as I am thrilled to tell you that your company is being awarded the contract.

We have seen many clever and innovative presentations regarding this marketing venture, however, none of the other applicants showed the same understanding of our goals as you seemed to share with us. As we move forward with plans for our yearly spectacular event, we are confident that your proposals will take this year’s project to the next level, increasing visibility and attracting even more public participation.

Having seen your presentation, the committee is anxious to move forward. We will need a detailed plan of how you will be proceeding once we have signed with you, especially regarding the acquisition of city permits that will be necessary for the display you are planning to provide. Obviously, we would like to avoid any problems that might arise from the height of some of the props you have proposed. We need to ensure that you will be capable of delivering the creative, extravagant production from your presentation.

Please give me a call at your earliest convenience so that we may further discuss putting this plan into action.

Sincerely

Name

Director of Marketing

February 27, 2009

Desmond Bouchard

Mardi Gras Novelties

2198 Orange Avenue

Orlando, FL 32825

Dear Desmond:

I cannot begin to tell you how excited I was to meet with you concerning the production that your company has to offer toward our project. Having planned several large scale marketing projects for our company, I have had wonderful opportunities to expand our associations through the participation of a diversity of businesses. I look forward to this being one of those opportunities as I am thrilled to tell you that your company is being awarded the contract.

We have seen many clever and innovative presentations regarding this marketing venture, however, none of the other applicants showed the same understanding of our goals as you seemed to share with us. As we move forward with plans for our yearly spectacular event, we are confident that your proposals will take this year’s project to the next level, increasing visibility and attracting even more public participation.

Having seen your presentation, the committee is anxious to move forward. We will need a detailed plan of how you will be proceeding once we have signed with you, especially regarding the acquisition of city permits that will be necessary for the display you are planning to provide. Obviously, we would like to avoid any problems that might arise from the height of some of the props you have proposed. We need to ensure that you will be capable of delivering the creative, extravagant production from your presentation.

Please give me a call at your earliest convenience so that we may further discuss putting this plan into action.

write an article on International management. It needs to be at least 2250 words.

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Global strategy and entry modes have thus been number one priority for these large firms in emerging economies trying to make it in the global scene. This has been due to success in the global scene hence acquisition of competitive advantages. It has also been important for these firms to handle international market entry modes as the initial step in attaining their global mission. The decision and the mode of how a firm from emerging economy enters foreign market has had a significant effect on its overall productivity (John & Allen, 1998). This is because. the business environment that these new multinationals operate in is very competitive and dynamic. As such expansion into these new foreign markets is achievable through various strategies. The focus of this report is to give an account of the market entry strategy used by Bharti Airtel (formerly “Bharti Tele-Ventures Limited – BTVL”) while penetrating the foreign market. The report uses relevant theories and international business literature concepts to evaluate and discuss the Bharti Airtel choice of entry mode(s) into the foreign market.

Bharti Airtel(formerly “Bharti Tele-Ventures Limited – BTVL”is a multinational company founded in 1995. It is an Indian multinational in telecommunication industry. The company is primarily headquartered in New Delhi. Bharti Airtel got into the foreign market operations years ago and to date the company is actively operational in more than 20 countries cross Africa, South Asia and the Channel Islands among other global markets. The company is known for pioneering foreign business strategy of outsourcing most of its company’s operations apart from sales, marketing and finance and developing the minutes factory system of high cost and low volumes. The Bharti Airtel owes much of its accomplishment to its obliged to offering cutting-edge mobile services, while keeping low pricing strategies, an significant component in India.

submit a 2000 words paper on the topic The Best Workplaces. Toyota Company also holds joint-ventures with TPCA Company in Czech Republic, Kirloskar in India, GAC in China, and Sichuan FAW in China. Toyota Company is headquartered in Toyota city, Aichi with several regional headquarters spread across different regions of the world.

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The company has good strategic management principles and philosophy, which has helped it to remain at the top of automobile producers globally. The production system of the company is based on lean manufacturing and just in time production, which have helped the company to produce quality vehicles. These philosophies have also helps the company to boost its brand name in the market enabling it make more sales thus increasing its profits. In 2012 and 2013, the company is said to have produced more than 10 million vehicles making it the first automobile company to produce 10 million vehicles per year. According to research there are four main elements that have enabled them to progress over the years. long-term thinking before decision-making, good problem solving techniques, continuous employee development, and continuous solving of problems which helps in organizational learning (Crawley, Swailes & Walsh, 2011).

The main reason why Toyota Company was selected for this research is its steady development and progress over the years. Employees play a key role in a company’s development and as such, it means that Toyota have good human resource management skills that are helping them to nature their human resources in a way that will help the company to grow and become the world leading automotive producer (Crawley, Swailes & Walsh, 2011). Another reason why it was chosen for this research is that my uncle works there, as a line manager is the China branch. He has been my role model since I was young and want to embrace his career path.

prepare and submit a term paper on Final project. Your paper should be a minimum of 2500 words in length

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PsycINFO: PsycINFO , from the American Psychological Association (APA), contains nearly 2.4 million citations and summaries of scholarly journal articles, book chapters, books, and dissertations, all in psychology and related disciplines, dating as far back as the 1800s. 98 percent of the covered material is peer-reviewed. Journal coverage, which spans 1887 to present, includes international material selected from more than 2,200 periodicals in more than 27 languages.

PsycARTICLES : PsycARTICLES, from the American Psychological Association (APA), is a definitive source of full-text, peer-reviewed scholarly and scientific articles in psychology. The database contains more than 100,000 articles from 59 journals – 48 published by the American Psychological Association (APA) and 11 from allied organizations. It includes all journal articles, letters to the editor and errata from each journal. Coverage spans 1894 to present.

The researcher searched for full text materials on Brief Therapy and 536 matches came out. The first three matches that came out spoke of Solution-Focused Brief Therapy (SFBT). On reading the first article, the researcher got interested in this area of Brief therapy and decided to limit research to SFBT. Using the keywords Solution-Focused Brief Therapy, 92 matches came out. The researcher selected articles on the general application of SFBT to younger clients of therapy, and that meant children and youth.

Upon reading the above-mentioned articles, the researcher got to understand the philosophy and concepts behind Solution-Focused Brief Therapy, and its promising contributions to the field of Brief Therapy. The authors claim that literature on SFBT is growing, as more and more counselors are vouching for its effectiveness as a short-term therapy program.

write an article on Air Pollution Effects. It needs to be at least 1750 words.

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In addition, air pollutants are transboundary in nature as they travel freely from the source in which they are produced to other locations and thereby spread the pollutants throughout the region. This nature has resulted in health effects for humans, animals as well as negative environmental impacts on trees, plants, and forests which have in turn incurred economic losses through medical expenses and other damages (Air Pollution Effects).

The major causes of air pollution come from human activities while a minority result from natural causes. The beginning of the industrial revolution has brought with it tremendous growth of industries, population, and globalization which have hugely contributed to the growing air pollution across the world. The industrial growth resulted in the establishment of several sectors such as power and biofuel industries, refineries, the residential sector, and the development of road, rail, and air transport. Each of these sectors has liberated pollutants into the air in the form of gases, solid or liquid particles. Among the major gaseous form of pollutants, sulfur dioxide, which is a colorless gas with a pungent odor, is released during the combustion of fossil fuels. The generation of power through electricity and the consequent production of heat produces a cocktail of air pollutants. The combustion of coal, which is a widely used source of energy in the power sector, produces sulfur-dioxide in large amounts in addition to other greenhouse pollutants such as arsenic, lead, and mercury. Other industries that release large amounts of sulfur dioxide into the atmosphere are the manufacturing and construction industries and those which produce non-ferrous metals. The next major gaseous pollutant released is nitrogen oxides which are present in two major forms: nitric oxide and nitrogen dioxide. These are produced during the combustion of fossil fuels, motor fuel combustion from vehicles, power plants, and deforestation. Carbon monoxide which is a highly toxic colorless, odorless, and tasteless gas is also mainly produced during deforestation, combustion of biofuels, and vehicular combustion. Ammonia gas, which has a pungent odor and hazardous in nature is produced through agricultural practices such as

submit a 1250 words paper on the topic Abu Sayyaf: Terrorist Event.

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Their terrorist activities range from bombings, assassinations, kidnappings, and extortion, to name a few. For almost a decade since its inception, the Abu Sayyaf focused their terrorist activities solely in the Philippines. However, when the right opportunity came, in 2000, the group kidnapped several foreigners and international journalists in Sidapan and demanded ransom. In a May 2001 kidnapping incident involving twenty people including three Americans, the Abu Sayyaf beheaded one of the Americans captives. They held the other two American missionary couples, the Burnhams, but only Gracia was freed. One of the spokesmen for the group relayed that they really wanted to kidnap Americans to rationalize that they are not afraid of them and that they wanted to fight the American people. Further, they revealed that Western hostages give larger ransom payments. According to Clark (2002) who reported for the Center for Defense Information, “from then on, it operated as an organization with global reach, focusing not only the creation of an independent Muslim state but the founding of a commission to improve the plight of ethnic Filipinos in Malaysia and, eventually, the release of incarcerated World Trade Center bomber Ramsey Yousef, a group ally who trained them in explosives.”&nbsp.From the time the three hostages were kidnapped, the Philippine government has coordinated with the local government of Sulu and with the Chairman of the Philippine Red Cross regarding the status of the conditions of the victims. The government has endorsed the no-ransom policy in the ICRC kidnapping. Coordination with governments of the Swiss national and Italian national regarding the no-ransom policy has also been relayed.

write an article on quality of health care Paper must be at least 1500 words

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Quality health care refers to the services that ensure that healthy people continue to remain healthy, curing entirely acute diseases, and those suffering from chronic diseases live a long fruitful life. Quality care has to ensure that the three kinds of people receive adequate and prompt care. This process faces challenges that prevent it from achieving its maximum potential. One of the challenges is poor access to these services (McLaughlin, 2006).

Access to quality care refers to the ability of individuals to access medical services when they need it. It entails two different but related components, that is, availability of facilities that provide health care around where people live and the aptitude of people paying up for the services. Inability to pay is a financial barrier to healthcare. Medical care is expensive for many individuals in the country. It is for this reason that the government came up with medical insurance to subsidizes this fee. It works in a manner that ensures that most of that underemployment is insured. This insurance extends to their family members, as well. However, fractions of people in the country are underemployment (Elizabeth & Maulik, 2008).

The unemployed and self-employed do not have access to insurance. They pay the entire bill themselves, which is rather expensive. In addition to this, these people do not qualify to be under public programs including Medicaid and Medicare since they are unemployed. Medicaid and Medicare help in subsidizing the cost of health care services to be incurred by its members. An alternative is to purchase the individual private coverage, which goes for a rather high premium. The number of people without health insurance continues to rise steadily due to many factors. A major factor is the rise of insurance cost (William & Julie, 2011).