In the context of strategic marketing, strategic planning can help managers to align the business strategies with the market trends and culture (Czinkota and Ronkainen 2007). The assessment of market conditions while developing a strategic marketing plan helps managers to understand the level of competition. In this way, managers are able to identify strategies that will enhance their firm’s competitiveness (Czinkota and Ronkainen 2007). From a similar point of view, McDonald and Wilson (2011) state that strategic marketing can help towards the improvement of communication and cooperation across organization. More specifically, in order for the strategic marketing process to be completed it is necessary for employees at all levels of the organizational hierarchy to cooperate and exchange views (McDonald and Wilson 2011).

In addition, strategic marketing leads to the development of marketing plans that are fully aligned with the needs and the potentials of each organization (Stanco 1996). This means that each strategic marketing plan is unique, being adjusted to the characteristics of a specific organization (Stanco 1996). McLoughlin and Aaker (2010) explain that modern marketing is quite tactical. In fact, modern marketing has become ‘part of the strategic management of the organization’ (McLoughlin and Aaker 2010, p.15).

In Apple, strategic marketing is used for keeping the competitiveness of the organization at high levels. Indeed, organization has traditionally focused on two key targets: innovation of products and rapid entry of the products in the market (Mohr 2009). In Apple, the use of strategic marketing has helped not only to achieve these targets but also to cover the gaps caused by mistakes in evaluating the market response towards a firm’s product (Mohr 2009). The case of iTunes is an indicative example.

Question Arbitration refers to a process where two disputing parties involve in a third party to listen to their different point of views and issues out a final solution to the impeding conflict without bias or preference. On the contrary, mediation refers to when two or more disputing parties can not reach an agreement therefore seek the services of a mediator to help them explore possible avenues and discuss the possible consequences of actions taken by the disputants to help them reach an agreement on how to solve the issue at hand. A comparison between arbitration and mediation firstly shows that whereas arbitration is adjudication, mediation involves expedited negotiations. Secondly, in arbitration, the arbitrator is given the power to make a decision whereas in mediation both parties are given authority to control the outcome of the agreement. Thirdly, arbitration requires extensive information for accurate judgment by the arbitrator whereas mediation exchange of information is always voluntary. Lastly, arbitration is always a formal process whereas mediation is an informal process. The two are however similar because they both aim at solving a conflict or dispute between parties involved.

Question 2

In the garner situation, the legal issue was the excessive use of police force during his seizure although this was not the case because under NYPD rules the officer’s action was allowed. In my opinion, it is false to say that the officers involved were objectively unreasonable to the victim leading to his death after being forced to place his head on the pavement in spite of saying that he could breathe well. The rule of law stated that the officer involved was only to be indicted if found out that he had malice or intent to hurt Garner. In sum his death was judged to be as result of intervening medical conditions.

The legal issue here is resisting arrest and unlawful possession of marijuana leading to death of the victim. In the Radio Rahim situation, excessive use of police officers was not necessary because the victim in question was walking on a sidewalk. The law allowed a certain amount of force to be used and not excessive force to be used when arresting unarmed victim who posed no danger to the officer. In my opinion, it would have prudent enough fore the police officer to approach the victim and ID him before taking any action against like use of excessive force on him. Moreover, using excessive force on an unarmed civilian totally shows how clouded the police officers mind are in making judgments as there are several ways to still achieve the interest. The case is similar to the garner situation as they both shared the same ending.

However, I partially support excessive use of force by police officers in the Rodney King situation. The legal issue here is of excessive use of force by officers leading to victim’s death. The victim had resisted arrest thus leading the police in a high speed chase along the street putting other commuters in danger. However, along his arrest, use of excessive force was purportedly exercised towards him because after the first whippings he had accepted arrest and assumed a felony prone position but the officers were captured beating him from his apartment balcony. In my opinion, Officers were therefore expected to judge the situation and stop the use of excessive force, but they went a head to apply force on a victim who had already surrendered. In the end, officers were charged with assault for going against the rule of law and some acquitted

Works Cited

“I Cant Breathe” – Eric Garner Dies After NYPD Chokehold (Full Video Compilation) https://www.youtube.com/watch?v=OWoZ4Mj9028

Rodney King Beating (Full Version) https://www.youtube.com/watch?x-yt-ts=1422579428&x-yt-cl=85114404&v=4OauOPTwbqk#t=19

Do the Right Thing Radio Raheems https://www.youtube.com/watch?x-yt-cl=85114404&amp.

Identify the Role of Legislators The New Jersey legislative Senate session that is scheduled for December 15, 2011 will meet in Senate Chambers to review a multitude of issues. During this session Bill A676, sponsored by Assembly woman Linda Greenstein, Legislator Mathew Milam, Assemblyman Wayne Deangelo and Daniel Benson, will be discussed and voted on. As a Police Officer being aware and proactive in new and important legislation designed to assist the criminal justice system is important. Criminal justice agencies must work together in building Legislature and lobbying for the passage of beneficial bills within the Senate.

Bill A676 was originally drafted after the ‘Jessica Rogers’ case, a victim in Hamilton, New Jersey who was injured as the result of road rage.

Under current law if a vehicle or vessel is driven recklessly and causes a serious bodily injury it is a fourth degree crime. Serious bodily injury creates a large or substantial risk of death or causes disfigurement, protracted loss or impairment of any bodily member or organ (http://www.njleg.state.nj.us/2010/Bills/A1000/676_S1.PDF). That action causing physical pain, illness or impairment is ‘bodily injury.’ Bill A676 would upgrade this crime of assault to a crime of the third degree which in turn would qualify it for further and more severe prosecution. This would bring about an increase from imprisonment of up to 18 month and a possible fine of up to 10,000 to a three to five year term of imprisonment with a possible fine of up to 15,000.

As a Police Officer it is possible to be influential in the passing of bills and creation of new laws by acting as advocates and supporting lobbyist who represent the criminal justice sector and its promotion. Criminal justice agencies are extremely important in getting bills through the Legislature with the use of media contacts and public appeal. This involves getting the general public on board and in agreement with criminal justice agencies and proposed changes or recommendations in laws. Frequently and unfortunately it takes a tragic act to attract attention to areas of the law which need improvement and a better balance.

Criminal justice agencies should definitely have a say and opinion in which laws are passed and how and what resources are located to which departments, in order of importance and interest of the public. Agencies usually are on the front line when dealing with the issues that Legislators are merely discussing and reviewing. They are not such as the Officer who constantly sees faulty policy or complete lack of policy in some cases and are best able to recognize the difference and improvements possible through the use of the agencies suggestions.

References

ASSEMBLY JUDICIARY COMMITTEE STATEMENT TO ASSEMBLY, No. 676. (2010, September 16). NILEG. Retrieved December 13, 2011, from http://www.njleg.state.nj.us/2010/Bills/A1000/676_S1.PDF

Bills. (2011). New Jersey Legislature. Retrieved December 13, 2011, from http://www.njleg.state.nj.us/bills/BillView

However, with the development of so many search engines all over the world, the question still remains, which one is the best, and what is it that makes it so? This paper thus looks into an overall evaluation of search engines.

A search engine is an instrument that helps a person to find anything that he wants, just by typing in a few keywords in the search box. It helps to then locate those keywords and matches it with all the possible documents that have been uploaded on the World Wide Web servers for the purpose of returning them to the user.

Many search engines also have databases from which they return information back to the user. In today’s day and age, there are a number of companies gunning towards building such search engines because it has also formed a very lucrative business in the past decade alone.

Most people make use of search engines. now more so especially because this facility is available to them on their phones as well. Information on the go has become the most popular form of obtaining knowledge about anything. If one takes a survey of how most people learn new things or where they look for information, they will reply with “Google”, or “Yahoo”. These two search engines are two of the most popular and powerful engines in the world, on the internet. They have earned a brand status for themselves with time and in turn, generated a large amount of revenue for their respective companies as well. (Sherman, Chris)

Due to the importance and increase in usage of these search engines, a number of companies and firms have also opened up businesses in terms of content writing and copywriting articles on the basis of the keywords that are typed into these search engines. However, what is it that determines the basis for making a search engine one of the best? What is it that sets some engines apart from others and makes them stand out in a manner that people begin using the names as everyday verbs?

Some of the more obvious reasons for a search engine being able to reach its peak when it comes to people’s popularity are a simple and concise look and design coupled with ease of use.

The work is to be 6 pages with three to five sources, with in-text citations and a reference page. There is a period in every nation’s history when political turbulence reigns. These are periods when governments experience economic, social and political crises, which could be the result of contemporary development or a change in political system. More specifically, political instability could be attributed on several factors such as industrialization, population growth, “the revolution of rising expectations” or even international tensions. “Some social scientists have followed Aristotle’s view that political instability is generally the result of a situation in which the distribution of wealth fails to correspond with the distribution of political power and have echoed his conclusion that the most stable type of political system is one based on a large middle class. Others have adopted Marxist theories of economic determinism that view all political change as the result of changes in the mode of production. Still others have focused on governing elites and their composition and have seen in the alienation of the elite from the mass the prime cause of revolutions and other forms of violent political change.”

Vibrant democracies in Europe have undergone same internal political conflicts, which have brought down governments and have shaken political systems. France, Germany and Italy have experienced their own respective political upheavals in differing timelines in their history. This made it possible for us to improve our ability to describe and analyze any pattern, situations or factors that brought about conflicts in European political system.