Assignment 1: Starbucks’ Strategy

Due Week 3 and worth 280 points

Using the Internet and Strayer University databases, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy.

Write a four to five (4-5) page paper in which you:

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture.
2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.
3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.
4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz.
5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the concepts of management related to modern-day work environments.
• Analyze the corporate environment, culture, and challenges for managing in a global environment.
• Use technology and information resources to research issues in modern management.
• Write clearly and concisely about modern management using proper writing mechanics.

In terms of critical infrastructure and key resources (CIKR), an asset is a person, structure, facility, information, material, or a process that has value. For example, in the transportation sector, a bridge would be an asset.

A network is a group of related components that interact with each other or share information to perform a function. For example, a light rail system that crosses multiple jurisdictions in a large metropolitan area would be considered a network.

A system is any combination of facilities, personnel, equipment, procedures, and communications integrated for a specific purpose. For example, the U.S. interstate highways comprise a system within the transportation sector.

A sector consists of a logical collection of interconnected assets, systems, or networks that provide a common function to society, the economy, or the government. For example, the transportation sector consists of vast, open, accessible, interconnected systems, which include the aviation, maritime, pipeline, highway, freight rail, and mass-transit systems.

• Address the following in 3–4 pages:
  • For each of the 18 CIKR sectors, identify 1–2 local examples of critical infrastructure.
    • Briefly describe the examples, and explain how they are operated and utilized.
    • Provide any information that you feel is unique to each sector.
  • In your local community, research the infrastructure, and identify one particular element that may be of particular interest to a terrorist or vulnerable to natural or manmade disaster.
    • Are there any protective measures in place to ensure its safety?

By mistake, a quart of oil was dumped into a swimming pool that measures 25.0cm by 30.0cm (assume the oil spread entirely across the surface of the water in the pool) What was the thickness of the resulting oil slick?

Employees who are satisfied and feel fulfilled in their jobs will be more productive. Managers will also experience less turnover than with employees who are dissatisfied with their jobs. Finding ways to motivate employees and creating a workplace where they are motivated and feel appreciated can be a challenge for managers.

Research methods of motivating employees using your textbook, online library resources, and the Internet,

Go to: https://www.youtube.com/watch?v=u6XAPnuFjJc and review the following:

• Pink, D. (2010, April 8). RSA Animate – Drive: The surprising truth about what motivates us. [Video]. Royal Society for the Encouragement of Arts, Manufactures, and Commerce (RSA).

Based on your readings and research complete the following:

• Develop a scenario illustrating how you, in your role as a manager, might use motivational concepts to create an environment where your employees are motivated and satisfied with their jobs. Be sure to include potential challenges you may face and possible solutions for these.

Give reasons in support of your assertions.

Write a 2–3-page paper in Word format. Apply APA standards to citation of sources.