Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. 

Write a ten to fifteen (10-15) page paper in which you:

• Copy or re-create the picture advertisement and include it on the title page.
• Craft a message for this image and its appeal to the public on behalf of Benetton.
• Define the goal of this campaign and the targeted audience with supporting rationale.
• Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 
• Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
• • The technologies used along with expected benefits of each.
  • How the message and goals will be promoted.
• Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.
• Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

• .

1.should be one page essay.

2.brief and to the point.

3.describe the leadership model accordingly

I have an online quiz tomorrow at 6 pm, it’s the GLO-BUS quiz from Glo-Bus.com. The quiz will be timed, one hour and 30 minutes, totally of 20 questions. Here are some examples of the quiz, Please read and talk with me if you know how to do this kind of quiz..

As you take Quiz 2, you may well want to access the Help pages associated with certain decision screens, the GSR, and various Company Operating Reports.

It is unlikely that you will score well on Quiz 2 without having immediate access to the financial ratios, a recent GSR, a recent Competitive Intelligence Report, and assorted Help pages when you attempt the quiz.

You will definitely need a calculator to take the quiz, as some of the questions involve calculations.

Sample Quiz 2 Questions:

1. If a company pays a PAT member a base wage of $24,000, a PAT incentive bonus of $1 per camera assembled, a $75 quarterly bonus for perfect attendance, and annual fringe benefits of $3,000, and if a PAT assembles 10,000 cameras per year (or 2,500 cameras per quarter), then the annual compensation cost of a fully-staffed PAT would be
a.	$72,000.
b.	$119,200.
c.	$149,200.
d.	$89,400.
e.	None of the above.
2. If a company spends $5 million to advertise its camera lines in North America, assembles and ships 300,000 entry-level cameras and 200,000 multi-featured cameras to its North American dealers, derives revenues of $100 million from its sales of entry-level cameras and $150 million from the sales of its multi-featured cameras in North America, then
a.	50% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 50% will be allocated to the costs of multi-featured cameras.
b.	60% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 40% will be allocated to the costs of multi-featured cameras.
c.	the per camera advertising costs for both entry-level and multi-featured cameras in North America will be $7.50.
d.	40% of the $5 million in advertising expenditures in North America will be allocated to the costs of advertising for entry-level cameras and 60% will be allocated to the costs of multi-featured cameras.
e.	None of the above.
3. Assume a company’s Income Statement for Year 7 is as follows: Income Statement Data Year 7 (in 000s) Sales Revenues $ 250,000 Production Costs 126,500 Delivery Costs 6,600 Marketing Costs 42,500 Administrative Expenses 13,000 Operating Profit 61,400 Net Interest 2,500 Income Before Taxes 58,900 Taxes 17,670 Net Income $ 31,230 Based on the above income statement data, the company’s operating profit margin is
a.	23.56%
b.	31.40%
c.	7.07%
d.	24.56%
e.	None of these