Criterion | Unsatisfactory (Below 80%) | Satisfactory (80% – 89%) | Exceptional (90% – 100%) | Percentage | Points Possible | Points Earned |
Current Situation | Did not sufficiently discuss the current situation of the company. | Clearly discussed the current situation, including performance and strategic posture. | Thoroughly discussed the current situation, including performance and strategic posture. Research is well-documented. | 100 | 10 | 10 |
Strategic Managers | Did not sufficiently discuss the strategic managers. | Provided a clear discussion of the strategic managers including the board of directors and top management. | Provided a thorough discussion of the strategic managers including the board of directors and top management. Research is well-documented. | 100 | 10 | 10 |
External Environment | Did not sufficiently discuss the external environment | Provided a clear discussion of the external environment, including natural, societal and task elements. | Provided a thorough discussion of the external environment, including natural, societal and task elements. Research is thorough and well-documented. | 100 | 10 | 10 |
Internal Environment | Did not sufficiently discuss the internal environment. | Provided a clear discussion on the internal environment including corporate structure, culture and resources. | Provided a thorough discussion on the internal environment including corporate structure, culture and resources. Research is thorough and well-documented. | 100 | 10 | 10 |
Strategic Factors | Did not sufficiently discuss the strategic factors. | Provided a clear discussion on the strategic factors including SWOT and the mission and objectives | Provided a thorough discussion on the strategic factors including SWOT and the mission and objectives. Research is thorough and well-documented. | 100 | 10 | 10 |
Strategic Alternatives and Strategies | Did not sufficiently discuss strategic alternatives and recommended strategies. | Provided a clear discussion on strategic alternatives and recommended strategies. | Provided a thorough discussion on strategic alternatives and recommended strategies. Research is thorough and well-documented. | 100 | 20 | 20 |
Implementation, Evaluation and Control | Did not sufficiently discuss implementation, evaluation or control. | Provided a clear discussion on implementation, evaluation or control. Some financial analysis is included. | Provided a thorough discussion on implementation, evaluation or control. A detailed financial analysis is included. Research is thorough and well-documented. | 100 | 10 | 10 |
Provided research to support arguments | No evidence of research. Significant instances of missing citations. More than 20% unoriginal content. Use of non-credible sources. Did not use at least two sources from the University library. | Most of the essay is supported by research. Used at least seven credible sources. | All arguments supported by research. All research is correctly documented with in-text citations and a reference page. | 100 | 10 | 10 |
Mechanics | Frequent grammatical, punctuation, and spelling errors. Use of first and second person, instead of third person | Minor grammatical, punctuation, and spelling errors. | Technically flawless, mechanically and grammatically correct. | 100 | 10 | 10 |
Final Score | | | | | 100 | 100 |