1. Why did it take Quaker Oats/ PepsiCo so long to change this brand? 2. Discuss the timing of the decision to move away from Aunt Jemina.

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Case Analysis: Instructions (Due Date – 30th November 2020)
Reckoning with Jemima: Can the Brand Be Remade for Good?
Written by: Joseph C. Miller, Michael A. Stanko, Mariam D. Diallo
Product Number:IM1062
Please register on: https://www.iveycases.com/ to buy the case. Register and buy the case
mentioned above.
Alternatively, if you are already registered, click on the following link and buy the Case Study:
https://www.iveycases.com/ProductView.aspx?id=110928
Thoroughly read the case and prepare a case analysis report. Please ensure that while analyzing
the case, the following questions are incorporated as a part of the case analysis report:
1. Why did it take Quaker Oats/ PepsiCo so long to change this brand?
2. Discuss the timing of the decision to move away from Aunt Jemina.
3. How are triple bottom line elements visible in this case? Where does it appear that the
company has made tradeoffs?
You may like to organize your report as follows:
• Introduction (Brief summary of the case – not more than 150 words)
• Company Background (based on data in the case and from company website; not more
than 150 words)
• Issue (based on discussion questions provided – Please name the sections appropriately)
• Evaluation of Issues
• Suggested Alternatives
• Conclusions
• Recommendations
Word Limit: 1500 to 1800 words; use external academic and relevant non-academic references
to support your answers.
You may like to explore the following resources for learning how to analyze a case and write a
Case Analysis:
http://www.swlearning.com/management/hitt/hitt_student/case_analysis.html
http://bingweb.binghamton.edu/~tchandy/Mgmt411/case_guide.html
https://college.cengage.com/business/resources/casestudies/students/overview.htm
http://wps.prenhall.com/bp_laudon_essmis_6/21/5555/1422312.cw/content/index.html
https://www.unb.ca/fredericton/studentservices/_resources/pdfs/wss/casestudyanalysis.pdf
https://awc.ashford.edu/PDFHandouts/Guidelines_for_Writing_a_Case_Study_Analysis_08.31.2